Head of Product Marketing

We power people’s progress. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

Reporting to the Chief of Brand, you’ll play a pivotal role in connecting a strong, established brand with an evolving, innovative product. As Head of Product Marketing, you’ll lead cross-functional efforts that transform product innovation into compelling, measurable stories, driving acquisition, activation, and retention across global markets. You’ll be the strategic bridge between brand and product, not just translating features into messaging, but embedding brand thinking directly into the product experience. From positioning to in-product moments, you’ll ensure that every learner interaction reflects Preply’s purpose and promise. By injecting brand into the product itself through tone, narrative, launches, and experience design you’ll help create a cohesive journey where product value and emotional resonance reinforce each other.

You’ll own initiatives that shape how millions of learners experience growth, expanding visibility, experimenting with the future of AI, and elevating how we tell our product story across every stage of the learner journey, strengthening Preply’s position as the go-to platform for language learning worldwide. If you’re excited by the intersection of storytelling, strategy, and scale, and want to shape how an ambitious global brand grows through creativity and innovation, this is where you’ll make a real impact.

What you’ll be doing:

• Product Positioning & Storytelling: Drive growth in learners, revenue, and GMV, leveraging a deep understanding of learner behaviours and the ability to craft compelling product narratives that communicate Preply’s value and differentiation, ensuring positioning is insight-led, globally scalable, and emotionally resonant.
• Go-to-Market & Lifecycle Strategy: Lead go-to-market (GTM) plans for new features and initiatives. Develop and execute a comprehensive, multi-channel marketing strategy that optimises acquisition, activation, and retention. Ensure messaging effectively highlights product value and aligns across the entire learner journey.
• Magical moments & Product partnership: Work side by side with Product Managers to shape “magical moments” across the learner journey: from first interaction to key progress milestones. Ensure shared visibility on roadmaps, timelines, and launches, aligning marketing strategy with product priorities early and proactively. Build a tight operating rhythm so positioning, experience, and GTM execution are fully integrated and delivered on time.
• Cross-Functional Collaboration: Ensure implementation of product marketing initiatives by closely coordinating with Brand, Growth, Product, CRM, Performance Marketing, SEO teams. Drive alignment between product launches, marketing campaigns, and customer insights to improve efficiency and consistency.
• Insights & Performance Measurement: Monitor and analyse campaign performance, integrating customer, market, and competitive insights to inform positioning and messaging. Attribute clear ROI to marketing activities, linking results to product adoption and engagement metrics. Use insights to refine strategy, improve efficiency, and amplify impact.

What you need to succeed:

• 10+ years of experience in product marketing, growth, or brand-led product roles, ideally within high-growth, global marketplace or subscription environments.
• Experience operating at scale and influencing executive stakeholders is essential.
• Proven ability to embed brand into product experiences, translating complex product capabilities into differentiated, emotionally resonant narratives that drive acquisition, activation, retention, and long-term loyalty.
• Strong strategic and analytical thinking, with a track record of owning end-to-end go-to-market strategies and connecting positioning, messaging, and lifecycle initiatives to measurable business impact and ROI.
• Deep expertise in positioning and launch architecture, including leading high-visibility feature launches, defining product narrative frameworks, and aligning cross-functional teams around clear value propositions.
• Demonstrated ability to partner closely with Product leadership, influencing roadmaps, shaping “magical moments,” and integrating marketing strategy early in the product development cycle.
• Experience building and scaling cross-functional operating rhythms, ensuring alignment across Brand, Growth, Product, CRM, Performance, and SEO teams.
• Customer-obsessed mindset, with a strong intuition for learner behaviour and the ability to connect product innovation to real learner progress and motivation.
• Comfort operating in fast-moving, ambiguous environments, with a proactive approach to identifying opportunity, challenging assumptions, and driving clarity.
• Curiosity and enthusiasm for education, AI, and technology-enabled learning, with a strong belief in Preply’s mission to spark change and fuel ambition worldwide.

Why you’ll love it at Preply:

• Open, collaborative, dynamic and diverse culture
• Generous monthly allowance for lessons on Preply.com
• Learning & Development budget, including time off for your self-development
• Competitive financial package with equity, leave allowance and health insurance
• Access to free mental health support platforms
• Access to Gympass-partnered wellness and gym centres throughout Spain to promote and support well-being and physical health
• Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching

Our Principles:

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilise our resources efficiently.
• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply - We prioritise collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other’s progress.

Diversity, Equity, and Inclusion: Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, colour, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.