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- Tasks: Lead Digital PR efforts to boost Preply's visibility in English-speaking markets.
- Company: Preply is a dynamic Ed-Tech company transforming language learning experiences worldwide.
- Benefits: Enjoy relocation support, competitive pay, wellness perks, and a generous learning allowance.
- Why this job: Join a passionate team making a real impact in education while living in sunny Barcelona!
- Qualifications: 6+ years in Digital PR or SEO Outreach with strong English skills required.
- Other info: Embrace a diverse culture focused on collaboration and continuous growth.
The predicted salary is between 30000 - 42000 £ per year.
Digital PR Manager (English-Speaking Markets) – Relocation to Barcelona
Join to apply for the Digital PR Manager (English-Speaking Markets) – Relocation to Barcelona role at Preply
Digital PR Manager (English-Speaking Markets) – Relocation to Barcelona
Join to apply for the Digital PR Manager (English-Speaking Markets) – Relocation to Barcelona role at Preply
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Talent Acquisition Partner @ Preply | Product/Design Recruitment Specialist
We power people\’s progress
At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled, and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.
What you’ll be doing:
We’re looking for an impact-driven Digital PR Manager to lead earned media efforts across English-speaking markets, with a focus on discoverability in the US, UK, and Canada. This role goes beyond traditional PR, you’ll drive Preply’s visibility in search engines and LLMs by securing top-tier editorial coverage and high-authority backlinks. Partnering closely with SEO, Reputation, Content, and Brand teams, you’ll craft compelling stories that position Preply as a category leader in language learning.
- Develop and lead the Digital PR strategy for US, UK, and CA, aligning efforts with performance and SEO goals.
- Launch and manage editorial, data-led, and product-driven campaigns that earn high-quality media coverage.
- Create compelling stories for tier 1 media, influencers, and language learning communities to boost authority and trust.
- Drive measurable impact through increased traffic, domain authority, and off-page SEO signals.
- Identify high-potential, SEO-rich topics and secure links from top-tier, .edu, niche, and regional outlets.
- Maintain strong relationships with journalists and deliver both proactive and reactive PR, including trend commentary.
- Collaborate across SEO, Paid, Brand, Product Marketing, and Corporate PR for aligned and amplified storytelling.
- Work with influencer partners and internal experts to tell authentic learner and tutor stories.
- Track KPIs, sentiment, coverage, and adapt strategies based on search trends, algorithm shifts, and LLM signals
This position will require relocation to sunny Barcelona—don’t worry, we’ve got you covered! Relocation costs will be fully paid for by us. ️
What you need to succeed:
- 6+ years of experience in Digital PR, SEO Outreach, or Performance PR with excellent control of the English language.
- Understanding of US/UK/CA press culture and news cycles. Strong media relationships & network is a nice-to-have.
- Solid understanding of how PR drives SEO, including link profiles, anchor text diversity, and content authority. Experience with LLMs and brand representation in generative AI environments is a strong plus.
- Ability to translate data, stories, and internal expertise into compelling media angles alongside strong pitching, story pivoting, and stakeholder management skills.
- Familiarity with tools like Ahrefs, SEMrush, Cision, Brandwatch, Muck Rack, or equivalent.
- Experience in-house or agency is fine, neither is preferable.
- A general curiosity around AI and some experience leveraging AI tools to improve productivity.
Why you’ll love it at Preply
- An open, collaborative, dynamic and diverse culture;
- A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
- A competitive financial package with equity, leave allowance and health insurance;
- Access to free mental health support platforms;
- Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
- The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).
- Care to change the world – We are passionate about our work and care deeply about its impact to be life changing.
- We do it for learners – For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
- Keep perfecting – To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
- Now is the time – In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
- Disciplined execution – What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
- Dive deep – We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
- Growth mindset – We proactively seek growth opportunities and believe today\’s best performance becomes tomorrow\’s starting point. We humbly embrace feedback and learn from setbacks.
- Raise the bar – We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
- Challenge, disagree and commit – We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
- One Preply – We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other\’s progress.
Diversity, Equity, and Inclusion
Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company.
Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are world-class.
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Digital PR Manager (English-Speaking Markets) - Relocation to Barcelona employer: Preply
Contact Detail:
Preply Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Manager (English-Speaking Markets) - Relocation to Barcelona
✨Tip Number 1
Familiarise yourself with the latest trends in Digital PR and SEO, especially as they relate to English-speaking markets. Understanding how these fields intersect will help you demonstrate your expertise during interviews.
✨Tip Number 2
Build a strong online presence by sharing insights and articles related to Digital PR and language learning on platforms like LinkedIn. This not only showcases your knowledge but also helps you connect with industry professionals.
✨Tip Number 3
Network with current or former employees of Preply or similar companies. Engaging in conversations about their experiences can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss specific campaigns you've led that resulted in measurable success. Being able to share concrete examples of your impact will set you apart from other candidates.
We think you need these skills to ace Digital PR Manager (English-Speaking Markets) - Relocation to Barcelona
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Digital PR, SEO Outreach, and Performance PR. Emphasise your understanding of English-speaking markets, particularly the US, UK, and Canada.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for language learning and how your skills align with Preply's mission. Mention specific campaigns or projects you've led that demonstrate your ability to drive visibility and authority.
Showcase Media Relationships: If you have strong media relationships, mention them in your application. Highlight any successful collaborations with journalists or influencers that resulted in high-quality media coverage.
Highlight Data-Driven Success: Include examples of how you've used data to inform your PR strategies. Discuss any tools you've used, like Ahrefs or SEMrush, and how they contributed to measurable outcomes in your previous roles.
How to prepare for a job interview at Preply
✨Know Your Digital PR Fundamentals
Make sure you have a solid understanding of digital PR principles, especially how they relate to SEO. Be prepared to discuss your experience with link profiles, anchor text diversity, and how PR can drive SEO results.
✨Showcase Your Media Relationships
If you have strong media relationships, highlight them during the interview. Discuss specific examples of how these connections have helped you secure coverage in the past, particularly in English-speaking markets.
✨Prepare Compelling Stories
Think about the stories you can craft that align with Preply's mission. Be ready to share ideas on how you would position Preply as a leader in language learning through engaging narratives that resonate with target audiences.
✨Familiarise Yourself with Relevant Tools
Brush up on tools like Ahrefs, SEMrush, and Cision. Be prepared to discuss how you've used these tools in previous roles to track KPIs, sentiment, and coverage, and how they can be leveraged for Preply's digital PR strategy.
