Senior SEM Manager in City of London

We power people’s progress. At Preply, we’re all about creating life‑changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human‑led, tech‑enabled—and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

As a Senior SEM Manager, you’ll play a key role in scaling and optimizing our global paid search engine growth. You’ll turn data into strategy, automation into advantage, and experimentation into meaningful business impact—shaping how millions of learners discover Preply worldwide.

What you’ll be doing:

• Develop and execute global SEM strategy to meet growth and efficiency goals (LTV/CAC).
• Manage and optimize campaigns across Google and Microsoft Ads—from keyword expansion to automation and bidding.
• Design and run experiments (campaign A/B tests, causal impact studies, geo‑based incrementality) to continuously improve ROI, LTV per new student, and overall profitability.
• Use automation, AI, and data tools (Looker, Snowflake) to monitor, report and link spend to business impact.
• Collaborate cross‑functionally with Martech, Data, Product, Brand and SEO to ensure accurate tracking, strong creative and brand alignment.
• Work with stakeholders to define growth priorities, forecast performance, and translate insights into actionable strategies.
• Proactively test new Google Ads features and betas, exploring opportunities before broader industry adoption.

What you need to succeed:

• 5+ years of SEM experience in high‑growth B2C environments, ideally with exposure to subscription‑based models.
• Proven ability to scale growth efficiently (LTV/CAC) across diverse products and regions.
• Deep expertise in Google Ads operations, bidding strategies and automation.
• Strong analytical and technical fluency with tools like Looker, Snowflake, and attribution systems.
• Effective stakeholder manager—able to align Data, Martech, Product and Marketing teams around shared goals.
• Hands‑on with experimentation, designing A/B, geo and incrementality tests to drive measurable ROI.
• Creative problem solver who combines analytical rigor with ownership and initiative.

Why you’ll love it at Preply:

• Open, collaborative, dynamic and diverse culture.
• Generous monthly allowance for lessons on Preply.com.
• Learning & Development budget, including time off for your self‑development.
• Competitive financial package with equity, leave allowance and health insurance.
• Access to free mental health support platforms.
• Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching.

Our Principles:

• Care to change the world—We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners—For both Preply and tutors, learners are why we do what we do.
• Keep perfecting—To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment.
• Now is the time—In a fast‑paced world, it matters how quickly we act.
• Disciplined execution—What makes us disciplined is the excellence in our execution.
• Dive deep—We leverage business acumen and curiosity to investigate disparities between numbers and stories.
• Growth mindset—We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point.
• Raise the bar—We raise our performance standards continuously.
• Challenge, disagree and commit—We value open and candid communication.
• One Preply—We prioritize collaboration, inclusion, and the success of our team over personal ambitions.

Diversity, Equity, and Inclusion:

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed‑Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.