Director B2B Finance
Location
London
Employment Type
Full time
Location Type
Hybrid
Department
Finance
Overview
This role is the financial and operational owner of Preply's B2B business. You'll build the systems, metrics, and governance that enable high-velocity, compliant growth. The mandate spans Finance, Sales, Product, and Legal, with a strong bias toward automation, predictive analysis, and AI-enabled decision-making.
Strategic Finance & FP&A
- Partner with the VP Finance and Head of B2B to drive the growth and profitability roadmap, with deep visibility into ACV, GRR, NRR and unit economics
- Build and own the B2B forecast model - pipeline-to-revenue conversion, bookings, margin, and cash
- Lead financial storytelling for B2B performance across board discussions, investment decisions, and pricing strategy
- Move FP&A from manual to predictive: introduce AI-powered tooling, automated variance analysis, and scalable reporting infrastructure
GTM Operations
- Partner with Sales and RevOps on funnel economics, quota design, and incentive alignment
- Own the deal desk - balancing growth, discounting discipline, and legal compliance
- Build and maintain a KPI framework connecting pipeline health, bookings, margin, and cash
Legal, Contracting & Compliance
- Formalize contracting, deal governance, and terms of service with Legal
- Maintain the right contract entities across global markets for tax efficiency and compliance
Data & Tooling
- Integrate Salesforce, ERP, and analytics systems into a single source of truth for B2B reporting
- Champion AI-native workflows - from prompt-driven analysis to automated data pipelines - to raise the team's analytical ceiling
Who you are
- 8–12+ years in FP&A, strategic finance, or business operations in B2B SaaS, marketplaces, or enterprise GTM
- Deep fluency in B2B GTM metrics: CAC payback, ACV, GRR, NRR, pipeline velocity, magic ratio, gross margin
- Proven track record building financial infrastructure across GTM, Legal, Product, and Treasury
- Hands‑on experience with deal desk, pricing, and AR management
- AI‑native mindset: you actively use AI tools to accelerate analysis, build models, and automate reporting – not as a curiosity, but as a core part of how you work
- Strong communicator who can elevate cross‑functional peers and translate financial complexity into decisions
- Comfortable building frameworks and executing fast in a globally distributed, high‑growth environment
What success looks like
- Trusted cadence with B2B and finance leadership driving both strategic and tactical decisions
- Predictive forecast model with reliable pipeline‑to‑revenue conversion accuracy
- Fully operational deal desk with embedded financial and legal governance
- Standardized contracting and payment infrastructure for global enterprise clients
- Clear B2B vs. B2C product tradeoff framework linked to financial outcomes
- AI‑enabled FP&A: automated reporting, reduced manual effort, faster insight cycles
Diversity, Equity, and Inclusion
Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed‑Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.
