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For Companies At a Glance
- Tasks: Lead CRO strategies to enhance website and app conversion rates through experimentation.
- Company: Join Prep Kitchen, a top meal prep company in the UK with a vibrant culture.
- Benefits: Enjoy competitive pay, a supportive work environment, and opportunities for growth.
- Why this job: Make a real impact by optimising user experiences and driving customer engagement.
- Qualifications: 3+ years in CRO roles with strong analytical skills and experience in GA4.
- Other info: Be part of an inclusive team that values diverse perspectives and innovation.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Prep Kitchen is one of the fastest-growing meal prep companies in the UK, ranked in The Sunday Times Hundred list two years in a row — #27 in 2024 and featured again in 2025 as one of the UK’s top 100 fastest-growing private companies. We deliver convenient, healthy, and delicious meals nationwide, powered by high-quality ingredients, diverse menu options, and a dedication to exceptional customer service. We’re also proud to be named one of the Sunday Times Best Places to Work 2025, a reflection of the culture and care we build from the inside out. We’re growing fast - but always with purpose, and we’re committed to welcoming the very best into the PK crew: those who bring talent, heart, and the drive to make a real impact.
Job Overview/Summary
We’re looking for a CRO Manager to lead experimentation and conversion optimisation across Prep Kitchen’s website and mobile app. Your mission is to identify friction, test improvements, and turn insights into measurable uplift in conversion, engagement, and customer value. We’re looking for someone who is equally comfortable analysing data, shaping hypotheses, and working hands‑on with designers and developers to deliver high-quality experiments.
Main Duties And Responsibilities
- CRO Strategy & Test Roadmap
- Own and maintain a prioritised CRO roadmap aligned to business objectives.
- Identify opportunities through funnel analysis, behavioural data, and qualitative insights.
- Balance quick wins with deeper strategic tests across the customer journey.
- Insight Analysis & Hypothesis Creation
- Analyse user behaviour using GA4, experimentation tools, and session insight.
- Develop clear, testable hypotheses with defined success metrics.
- Work closely with Data to validate opportunities before testing.
- Experiment Design, Delivery & QA
- Define experiment scope, variants, and measurement plans.
- Partner with Design and Development to ensure variants are well designed and correctly implemented.
- Own QA of experiment logic, targeting, and tracking prior to launch.
- Performance Reporting & Learning
- Analyse experiment results and communicate insights clearly to stakeholders.
- Maintain documentation of learnings and outcomes.
- Feed results back into the product roadmap and future test planning.
- Contribute to internal test results sharing across the business.
About You
- 3+ years’ experience in CRO, experimentation, or optimisation roles.
- Strong analytical skills with experience using GA4 and experimentation platforms (e.g. Optimizely).
- Confident in shaping hypotheses and interpreting statistical outcomes.
- Comfortable working cross-functionally with Design, Product, and Development.
- Detail-oriented, structured, and quality-focused.
- Curious, commercial, and driven by measurable outcomes.
Accommodations
At Prep Kitchen, we celebrate the unique qualities that each individual brings to the workplace. We are committed to fostering an inclusive and diverse environment where everyone feels valued and supported. We encourage applications from individuals of all backgrounds, as we believe that diverse perspectives drive innovation and contribute to the success of our team. We are dedicated to providing equal opportunities and creating a workplace where everyone can thrive and contribute to our collective growth.
CRO Manager in London employer: Prep Kitchen
Contact Detail:
Prep Kitchen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. At Prep Kitchen, they value talent and heart, so think about how your skills align with their mission and be ready to share examples of your impact.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss your experience with tools like GA4 and how you've used data to drive conversion optimisation. This will demonstrate that you're the right fit for the CRO Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Prep Kitchen crew.
We think you need these skills to ace CRO Manager in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about joining Prep Kitchen and making a difference in our team.
Tailor Your CV: Make sure your CV is tailored to the CRO Manager position. Highlight your relevant experience, especially with GA4 and experimentation tools. We love seeing how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for Prep Kitchen. Share specific examples of your past successes in CRO and how they can translate to success here. Keep it engaging and personal!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on being part of our crew!
How to prepare for a job interview at Prep Kitchen
✨Know Your Numbers
As a CRO Manager, you'll need to demonstrate your analytical prowess. Brush up on your experience with GA4 and any experimentation tools you've used. Be ready to discuss specific metrics you've improved in past roles and how you approached those challenges.
✨Showcase Your Hypothesis Skills
Prepare to talk about how you create testable hypotheses. Think of examples where your insights led to successful experiments. This will show that you can not only analyse data but also translate it into actionable strategies.
✨Collaboration is Key
Since the role involves working closely with design and development teams, be prepared to share experiences where you successfully collaborated across departments. Highlight how you ensured that experiments were well-designed and implemented correctly.
✨Communicate Clearly
You’ll need to report on experiment results and insights. Practice explaining complex data in simple terms. Think of a time when you had to present findings to stakeholders and how you made sure everyone understood the implications.