Company Description
PRENTA is a British business dedicated to helping children explore in comfort and confidence through innovative footwear. As a kids footwear brand, PRENTA is transforming the industry by delivering high-quality, design-led products to parents worldwide. The company combines cutting-edge technology with imaginative designs to create shoes that support healthy foot development and spark creativity. Customers benefit from AI-powered foot measurement tools that simplify and modernize traditional fitting methods. With deep expertise in first walker, toddler, and school shoes, PRENTA also promotes an international recycle programme to support a more sustainable future.
Role Description
The Marketing Manager is a full-time, hybrid role based in the Manchester Area, United Kingdom, with flexibility for some work from home. This role is responsible for planning and executing integrated marketing campaigns that drive brand awareness, customer acquisition, and loyalty across digital and offline channels. Day-to-day activities include developing marketing strategies, managing social media and content calendars, coordinating email and performance marketing, and overseeing brand messaging and visual consistency. The Marketing Manager will collaborate with product, design, and sales teams to launch new collections, support retail and e-commerce initiatives, and analyze marketing performance using relevant metrics and reporting tools. The role also involves managing external agencies or partners, monitoring market trends in children’s footwear and sustainability, and identifying opportunities to grow PRENTA’s presence domestically and internationally.
Qualifications
- Experience in marketing strategy and campaign management, including brand positioning and go-to-market planning.
- Skills in digital marketing and social media management, preferably across platforms such as Instagram, Facebook, TikTok, and paid advertising channels.
- Competence in content creation and copywriting for web, email, and social media, with a strong eye for storytelling and brand voice.
- Ability to analyze marketing data and metrics, using tools such as Google Analytics, CRM systems, and marketing automation platforms.
- Experience with e-commerce marketing, customer journeys, and conversion rate optimization is highly beneficial.
- Strong project management skills, including the ability to prioritize, meet deadlines, and coordinate cross-functional initiatives.
- Excellent written and verbal communication skills, with attention to detail and consistency in messaging.
- Background in consumer, fashion, footwear, or children’s products marketing is an advantage.
- Awareness of sustainability practices and interest in promoting environmentally responsible brand initiatives.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
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Marketing Manager in Manchester employer: PRENTA
PRENTA is an exceptional employer that fosters a dynamic and inclusive work culture in Greater Manchester, offering employees the chance to thrive in a hybrid working environment. With a strong focus on professional development, team collaboration, and innovative marketing strategies, employees are empowered to make a meaningful impact while enjoying competitive benefits and growth opportunities within the vibrant footwear industry.
