At a Glance
- Tasks: Lead digital growth strategy and drive measurable business impact across key sectors.
- Company: Join Premium Credit, a multi-award-winning financial services provider with a great workplace culture.
- Benefits: Enjoy competitive salary, hybrid working, generous leave, and health benefits.
- Other info: Be part of an inclusive team that values diversity and personal growth.
- Why this job: Shape the future of digital marketing in a leading financial organisation and make a real difference.
- Qualifications: Experience in digital strategy, financial services, and stakeholder management is essential.
The predicted salary is between 50000 - 65000 £ per year.
Premium Credit is the leading provider of insurance premium finance and a range of annually charged services, including tax, regulatory and accountancy fees, sports season tickets, memberships and school fees in the UK and Ireland. We’re a multi award winning business lending more than £4.5 billion to over 2.5 million customers through a network of almost three thousand partners- and growing. Certified as Great Place to Work, we’re a successful business with a Trustpilot rating of 4.5, a Net Promoter Score of +78, a Glassdoor rating of 4.4 and a Silver Sustainability medal.
At Premium Credit, we help people and businesses spread the cost of essential payments, making life more affordable and accessible. We're looking for an ambitious, commercially-minded Digital Growth Manager to help accelerate our digital maturity and growth ambitions. This is a unique opportunity to create and lead our digital growth strategy from the ground up, building an always-on digital marketing engine that drives awareness, engagement, lead generation, conversion and measurable business growth across our Insurance, Tax and Education sectors. This role will be instrumental in connecting digital activity directly to business outcomes and revenue growth.
If you're passionate about data-driven marketing, thrive in regulated environments, and enjoy bringing senior stakeholders on a strategic journey, we'd love to hear from you.
What You'll Be Doing
As our Digital Growth Manager, you'll own and lead the development of a growth strategy that aligns directly with Premium Credit's wider business strategy and commercial objectives. You'll:
- Develop and execute a long-term digital growth roadmap that supports business priorities across Insurance, Tax and Education and key business areas.
- Own end-to-end digital acquisition and retention activity, including paid media, email automation, testing plans and campaign optimisation.
- Develop full-funnel plans that improve lead quality, conversion and revenue contribution, moving activity beyond one-off campaigns into systematic activity optimisation.
- Use data and performance insight to identify high-value audiences, refine segmentation, improve targeting accuracy and increase campaign effectiveness.
- Create tailored B2B and B2C digital activity for key business areas, ensuring messaging, targeting and channel choices are appropriate.
- Track, analyse and report on digital performance against agreed KPIs including ROI, CPA, conversion rate, lead quality and revenue contribution by business area.
- Develop data and performance dashboards, analytics, funnel reporting and actionable insight that supports evidence-based decision-making.
- Champion experimentation, innovation and the responsible use of AI to drive continuous improvement.
What We're Looking For
Essential Experience & Skills
We're seeking a seasoned strategic digital leader who brings:
- Proven Financial Services Experience: Experience working within financial services, insurance, lending, payments or another highly regulated sector.
- Strong understanding of regulatory and compliance frameworks, including customer communications governance and FCA requirements.
- Digital Strategy Leadership: Demonstrable experience developing and implementing digital growth strategies from scratch, including scalable growth models that deliver measurable business impact.
- Highly experienced operator in the B2B2C environment, including partner and direct-to-customer activation.
- Proven experience developing and delivering digital growth strategies that support commercial objectives, lead generation, conversion and measurable performance improvement.
- Advanced knowledge of digital acquisition channels and strong hands-on experience managing full-funnel acquisition and retention activity across paid search, paid social, programmatic, email marketing, automation, landing page journeys and campaign optimisation.
- Commercial & Financial Acumen: Strong commercial mindset with the ability to evaluate investment opportunities and make recommendations based on return on investment.
- Confidence analysing performance metrics including ROI, CPA, conversion rates, lead quality and revenue contribution.
- Ability to balance customer outcomes, commercial objectives and budget management.
- Exceptional Stakeholder Management: Experience influencing and engaging senior stakeholders across multiple business functions.
- Ability to communicate complex ideas in a simple, compelling way and successfully bring leaders on the journey.
- Strong relationship-building skills with the credibility to challenge constructively and drive consensus.
- Technical & Marketing Expertise: Experience designing and delivering testing and optimisation programmes.
- Strong understanding of CRM platforms, marketing automation and performance reporting tools.
Why Join Premium Credit?
At Premium Credit, you'll join a business where your work genuinely makes a difference. We're proud of our culture, our people and our commitment to helping customers pay for life's essentials in a way that works for them.
Our Benefits Include:
- Competitive salary and annual bonus opportunity
- Hybrid & flexible working
- 25 days annual leave plus bank holidays, with the option to buy and sell holiday
- Pension scheme with employer contributions
- Private medical and dental care
- Life assurance
- Employee Assistance Programme
- Learning and development opportunities
- Access to wellbeing initiatives and employee networks
- Discounts and lifestyle benefits
- The opportunity to work for a Great Place to Work® certified employer
- An inclusive culture where everyone is encouraged to bring their authentic self to work
If you're excited by the opportunity to shape and lead digital growth, influence business strategy, and deliver measurable commercial impact within a leading financial services organisation, we'd love to hear from you.
We're committed to providing reasonable adjustments or accommodations for applicants, so if you need support during the recruitment process, please let us know on the application form or send an email to.
If you're made an offer of employment you’ll be required to prove your eligibility to work in the UK before you start work. You must reside in the UK from the start date of this role; unfortunately we are unable to provide visa sponsorship at this time.
To ensure you can work from home efficiently you'll be asked to provide your internet speed at the application stage.
Premium Credit are an equal opportunities employer with a strong and passionate commitment to Diversity, Equality and Inclusion in the workplace. We welcome applications from all sections of the community and encourage people from all backgrounds to apply. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.
By submitting your application, you agree that Premium Credit may collect your personal data for recruiting and related purposes. PCL uses AI tools to assist with our review of applications, including to summarise CVs against relevant job criteria and transcribe interviews. However, our team always makes the final decision on any application.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Growth Manager
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Premium Credit Ltd. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Digital Growth Manager
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Premium Credit Ltd.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Premium Credit Ltd's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Premium Credit Ltd
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Premium Credit Ltd.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Premium Credit Ltd will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Premium Credit Ltd employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
