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- Tasks: Lead trade marketing strategies and manage engaging materials for a premium drinks brand.
- Company: Join a dynamic non-alcoholic drinks brand making waves in the hospitality industry.
- Benefits: Enjoy a competitive salary, 34 days holiday, healthcare, and a chance to shape a rebrand.
- Why this job: Be part of a creative team, drive brand visibility, and make a real impact in the market.
- Qualifications: Experience in trade marketing and luxury brands is essential; strong communication skills are a must.
- Other info: Flexible hours available; perfect for those seeking full or part-time opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Salary: Up to £60k plus great benefits
Permanent position - 3 days in the office, London based. Able to consider applicants looking for part time work - 4 days per week.
Premier are proud to be partnering with a premium non-alcoholic drinks brand who are looking for a Trade Marketing Manager to join their fantastic marketing team in London! This person will increase the brand's visibility, brand awareness and brand engagement within the premium hospitality space. You will deliver a trade marketing strategy, driven by shopper and customer insights to ensure maximum ROI.
Key Responsibilities:
- Manage the trade sell-in decks. Ensure the deck aligns with the brand positioning and attraction marketing strategy.
- Work with the sales team to deliver trade marketing programs for priority accounts.
- Use shopper insights to communicate with customers in hospitality.
- Develop and own the trade marketing materials.
- Analyse industry trends and stay on top of changes to the sector.
- Create and deliver trade shows to showcase the product.
- Work with the PR agencies and marketing agencies to deliver newsworthy brand stories.
- Manage the content library.
- Manage the trade assets and copy.
- Work with stakeholders throughout the business to ensure timely delivery of the marketing, events and communications.
- Be the face of the company for external partner organisations and the agency partners.
- Use Illustrator to update trade marketing materials and manage a creative agency on larger pieces of work.
- Update and edit the Shopify store content.
This is a very hands-on role. You must be willing and able to get stuck into every part of this position.
Experience Required:
- Previous experience in trade or shopper marketing is essential. This role has strategic responsibility but requires someone willing to get hands-on and stuck into the day-to-day too.
- Experience working with a premium/luxury brand/product is essential.
- Strong written and verbal communication skills.
- Comfortable working on and leading trade events.
- Experience developing quality point of sale and trade marketing materials.
- Proficient with Canva.
- Strong attention to detail.
- Experience managing a team of at least 2 direct reports.
- Able to update the content and visuals for the Shopify store.
Benefits:
- Salary up to £60,000
- 34 days holiday
- Healthcare and wellbeing
- Pension
- An opportunity to be part of the companywide rebrand!
Trade Marketing Manager- Full time or Part Time employer: Premier
Contact Detail:
Premier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager- Full time or Part Time
✨Tip Number 1
Network with professionals in the trade marketing field, especially those who have experience with premium brands. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends.
✨Tip Number 2
Familiarise yourself with Shopify and its functionalities. Consider taking a short online course or tutorial to enhance your skills, as this will demonstrate your commitment and readiness for the role.
✨Tip Number 3
Research the non-alcoholic drinks market and understand the key players and trends. This knowledge will help you speak confidently about how you can contribute to increasing brand visibility and engagement.
✨Tip Number 4
Prepare to discuss your hands-on experience in trade marketing during the interview. Be ready to share specific examples of successful campaigns you've managed and how you used shopper insights to drive results.
We think you need these skills to ace Trade Marketing Manager- Full time or Part Time
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, particularly with premium brands. Use specific examples that demonstrate your ability to increase brand visibility and engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the non-alcoholic drinks industry and your understanding of trade marketing strategies. Mention your experience with Shopify and how it can benefit the role.
Showcase Your Skills: In your application, emphasise your strong written and verbal communication skills, as well as your proficiency with tools like Canva and Illustrator. Provide examples of successful trade events or marketing materials you've developed.
Highlight Team Management Experience: If you have experience managing a team, be sure to mention it. Discuss how you’ve led teams in previous roles and how that experience will contribute to the success of the marketing team.
How to prepare for a job interview at Premier
✨Showcase Your Trade Marketing Experience
Make sure to highlight your previous experience in trade marketing during the interview. Be prepared to discuss specific campaigns you've managed and how they contributed to brand visibility and engagement.
✨Demonstrate Your Understanding of the Premium Market
Since this role involves working with a premium non-alcoholic drinks brand, it's crucial to show your understanding of the luxury market. Discuss any relevant experience you have with premium brands and how you can apply that knowledge to this position.
✨Prepare for Hands-On Questions
This is a hands-on role, so expect questions about your willingness to get involved in day-to-day tasks. Be ready to share examples of how you've successfully managed both strategic responsibilities and hands-on activities in previous roles.
✨Familiarise Yourself with Shopify and Design Tools
As the role requires updating the Shopify store and using design tools like Illustrator and Canva, brush up on your skills with these platforms. You might be asked to provide examples of how you've used them in past projects.
