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- Tasks: Lead and grow UK marketing strategy for a private higher education provider.
- Company: Dynamic higher education provider focused on student recruitment and brand visibility.
- Benefits: Competitive salary, benefits, and the chance to shape a growing brand.
- Why this job: Make a real impact in education marketing while collaborating with international teams.
- Qualifications: Experience in digital marketing, people management, and strong communication skills.
- Other info: Opportunity for genuine ownership and career growth in a fast-paced environment.
The predicted salary is between 45000 - 50000 £ per year.
Salary: £45,000 to £50,000 plus benefits
A brand new, permanent position. A specialist private higher education provider is looking for an experienced Marketing Manager to lead and grow its UK marketing function! This is a brand new, hands-on role with responsibility for strategy, delivery and people management, working closely with international teams to drive student recruitment and brand visibility.
You will take full ownership of marketing activity across digital channels, content, website and events. You’ll balance long-term strategy with day-to-day execution, using data to continually improve performance. You will work closely with stakeholders across the business, driving collaboration and a marketing-first culture.
Key Responsibilities:
- Develop and deliver a comprehensive UK marketing strategy aligned with business and growth objectives
- Ensure consistent positioning and messaging across all campaigns and channels
- Collaborate with international colleagues to align campaigns and share best practice
- Line manage the Course Advisor team, setting priorities, KPIs and development plans
- Monitor performance and continuously improve team effectiveness and conversion
Digital Marketing & Performance
- Plan, manage and optimise paid media campaigns across Google Ads, Microsoft Ads, Meta and LinkedIn
- Lead SEO strategy, content optimisation and performance tracking
- Use analytics and reporting to evaluate campaign effectiveness and identify growth opportunities
- Test new channels, tools and approaches to improve reach, engagement and enrolments
Content, Website & Campaigns
- Own the website content and structure using WordPress, ensuring accuracy, clarity and conversion
- Lead content planning in collaboration with internal writers and designers
- Brief creative assets and ensure high-quality output across all marketing materials
- Plan, promote and support webinars and online events, from topic ideation to post-event follow-up
Marketing Operations
- Set up and manage email campaigns, automations and newsletters using CRM tools
- Maintain clear workflows and campaign tracking using project management tools
- Produce regular performance reports for senior stakeholders
- Support wider promotional activity and events as required
About you
- Proven experience in digital and strategic marketing, ideally within education or a regulated environment
- Strong practical experience across paid media, SEO, content, email and analytics
- Confident people manager with experience setting targets and driving performance
- Excellent written and verbal communication skills
- Highly organised, with the ability to manage multiple priorities and deadlines
- Comfortable working with international teams and stakeholders
- Strong understanding of GDPR and compliant marketing practices
- Experience using CRM and marketing automation platforms
- Experience with HubSpot or similar tools
- Familiarity with UK higher education marketing or regulatory guidelines
This role offers genuine ownership, influence and the opportunity to shape a growing education brand while delivering measurable impact!
Marketing Manager - Higher Education in Stevenage employer: Premier
Contact Detail:
Premier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Higher Education in Stevenage
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a Marketing Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing achievements, especially in digital channels and content strategy. This is your chance to demonstrate how you can drive student recruitment and brand visibility.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you would develop and deliver a comprehensive UK marketing strategy that aligns with their growth objectives. We want to see your passion for education!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on this opportunity to join a growing education brand!
We think you need these skills to ace Marketing Manager - Higher Education in Stevenage
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in digital marketing, especially within education, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific strategies you've implemented in the past and how they relate to the responsibilities outlined in the job description.
Showcase Your Data Skills: Since data-driven decision-making is key for this role, be sure to include examples of how you've used analytics to improve marketing performance. This will show us that you can balance strategy with execution effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Premier
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in the higher education sector. Be ready to discuss your experience with SEO, paid media, and content strategies, as these are crucial for the role.
✨Showcase Your Leadership Skills
Since this position involves managing a team, prepare examples of how you've successfully led teams in the past. Highlight your ability to set KPIs, drive performance, and foster collaboration among international teams.
✨Be Data-Driven
The role requires using data to improve marketing performance. Come prepared with specific examples of how you've used analytics to evaluate campaigns and make informed decisions. This will show that you can balance strategy with execution.
✨Prepare Questions
Interviews are a two-way street! Think of insightful questions about the company's marketing strategy, team dynamics, and how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
