At a Glance
- Tasks: Lead PR and influencer campaigns for exciting travel and lifestyle brands.
- Company: Award-winning independent communications agency with a creative and entrepreneurial culture.
- Benefits: Great career progression, collaborative teams, and diverse consumer-facing projects.
- Other info: Work in a vibrant environment with opportunities to innovate and grow.
- Why this job: Join a dynamic team and make an impact in the travel and lifestyle sectors.
- Qualifications: 12-18 months of PR experience, strong writing skills, and a passion for influencer culture.
The predicted salary is between 30000 - 40000 € per year.
An award-winning independent communications agency is looking for a Senior Account Executive to join its growing Travel, Hospitality & Lifestyle team. This is a fantastic opportunity for someone with around 18 months+ PR experience who enjoys working across both traditional media relations and influencer campaigns.
The role will be split approximately 50/50 across PR/media relations and influencer/creator content activity, with a strong consumer focus alongside some corporate/B2B work. You’ll work across a varied portfolio spanning travel, hospitality, automotive and lifestyle brands, supporting integrated campaigns that combine storytelling, social influence, media outreach and creative activations.
The Role
- Draft press materials, media pitches and campaign content
- Build strong relationships with travel, lifestyle and hospitality journalists, influencers/content creators
- Manage end to execution of creator-driven marketing/influencer campaigns from outreach through to reporting
- Identify media opportunities and develop creative story angles
- Track influencer campaign performance, analyse data and prepare client reports
- Support client meetings, brainstorms and new business activity
- Contribute to creative PR and influencer strategies across accounts
About You
- 12–18 months PR & influencer management agency experience
- Proven travel & hospitality PR experience is essential
- Experience across consumer PR and influencer campaigns 50/50 balance is ideal
- Strong writing and communication skills
- Organised, proactive and confident managing multiple deadlines
- Passionate about travel, hospitality, lifestyle and creator culture
- Keen interest in media, trends and social platforms
The Agency
This independent integrated communications agency works across Purpose, Tech and Lifestyle sectors, delivering PR, Influencer Marketing, Social Media and Content campaigns for both challenger brands and globally recognised names. Known for its entrepreneurial culture, creative storytelling and digitally-led approach, the agency offers excellent progression opportunities, collaborative teams and exciting consumer-facing work.
Senior Travel & Lifestyle PR + Influencer Lead employer: Premier
Join an award-winning independent communications agency that champions creativity and collaboration in the Travel, Hospitality & Lifestyle sectors. With a strong focus on employee growth, this agency offers excellent progression opportunities and a vibrant work culture that encourages innovative thinking and teamwork. Located in a dynamic environment, you'll have the chance to work with renowned brands while enjoying a supportive atmosphere that values your contributions and passion for storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Travel & Lifestyle PR + Influencer Lead
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with people in the travel and lifestyle PR scene. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PR campaigns and influencer collaborations. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to agencies you admire, like ours at StudySmarter, and express your interest. A friendly email can go a long way in making a memorable impression.
✨Tip Number 4
Stay updated on trends! Follow the latest news in travel, hospitality, and influencer marketing. Being knowledgeable about current trends will not only help you in interviews but also show your passion for the industry.
We think you need these skills to ace Senior Travel & Lifestyle PR + Influencer Lead
Some tips for your application 🫡
Show Off Your PR Skills:Make sure to highlight your PR experience in your application. We want to see how you've tackled media relations and influencer campaigns before, so share specific examples that showcase your skills and achievements.
Tailor Your Application:Don’t just send a generic CV and cover letter! We love it when applicants tailor their materials to our job description. Mention your passion for travel, hospitality, and lifestyle, and how your experience aligns with what we’re looking for.
Be Creative in Your Writing:Since the role involves drafting press materials and campaign content, let your creativity shine through in your application. Use engaging language and storytelling techniques to demonstrate your writing prowess and ability to connect with audiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the process. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Premier
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in travel, hospitality, and lifestyle PR. Brush up on recent campaigns from the agency and be ready to discuss how they align with your experience. This shows you’re genuinely interested and have done your homework.
✨Showcase Your Writing Skills
Since strong writing is key for this role, prepare a few examples of your best press materials or media pitches. Be ready to discuss your thought process behind them and how they achieved results. This will highlight your ability to craft compelling narratives.
✨Build Rapport with Interviewers
Remember, this role involves relationship-building with journalists and influencers. Use the interview to demonstrate your interpersonal skills. Ask questions about their experiences and share relevant anecdotes that showcase your ability to connect with others.
✨Be Data Savvy
Since analysing campaign performance is part of the job, come prepared with examples of how you've used data to inform your strategies in past roles. Discuss any tools you’ve used for tracking and reporting, as this will show you’re ready to hit the ground running.
