Product Marketing Lead

Product Marketing Lead

• Salary: £32,000 to £37,000
• Location: Buckinghamshire
• Permanent position, office based 3 days pw

An exciting charity in Buckinghamshire is looking to grow it's marketing team and they have a new role for a Product Marketing Lead!

You will manage the day to day membership/product marketing, driving multi-channel campaigns to drive retention and enhance the organisations brand profile. Previous experience in a membership marketing role with a focus on retention will be key.

Key Responsibilities:

• Drive high-quality marketing campaigns to members of this organisation with the aim of increasing retention and brand awareness
• Work with the Product Marketing Manager and wider team to produce marketing plans for each campaign
• Create campaign marketing materials- branding, website copy, content, graphics and videos
• Drive marketing campaigns across multiple on and offline channels: website, email marketing paid and organic social media and print
• Manage the campaign success and make adjustments to ensure continued campaign success
• Report on the campaign’s success and ROI, feeding this back to stakeholders across the company

Experience Required:

• Previous experience in a campaign led marketing role is essential- 3-5 years
• Able to execute multi-channel marketing campaigns
• Experience with membership/retention marketing would be useful
• Strong written and verbal communication skills
• Able to produce quality copy across on and offline channels
• Analytical experience
• Experience with website management, email marketing, paid and organic media as well as print

Do you feel like you are a good fit or have some questions about this opportunity? Get in touch!