At a Glance
- Tasks: Lead PR strategy for a dynamic lifestyle brand in London, shaping its cultural narrative.
- Company: Exciting lifestyle and destination brand with significant growth potential.
- Benefits: Competitive salary, flexible working, and the chance to shape a landmark brand.
- Other info: Fast-paced, collaborative environment focused on innovation and commercial growth.
- Why this job: Join a pivotal growth stage and make a real impact on London's cultural landscape.
- Qualifications: 8+ years in PR with strong media relationships and a deep understanding of London culture.
The predicted salary is between 65000 - 65000 € per year.
West London
Up to £65,000
Primarily office-based with flexibility where needed.
I’m partnering exclusively with one of London’s most exciting lifestyle and destination brands on the search for a Senior PR Manager. This is a rare opportunity to join a business at a pivotal growth stage — moving from high-profile launch into becoming a true London landmark.
The role sits at the intersection of lifestyle, hospitality, culture, wellness, events and placemaking. Far broader than a traditional hospitality PR role, this is about shaping how London sees, talks about and engages with an emerging destination brand.
You’ll lead integrated PR strategy across multiple businesses and revenue streams spanning food, wellness, culture, members experiences, events and corporate partnerships — with a major focus on building long-term cultural relevance and commercial impact. The business has significant ambition, investment and momentum behind it, making this an opportunity to genuinely shape the reputation and narrative of a destination as it scales.
The Role
- Work closely with leadership, agencies and internal teams to deliver an integrated communications strategy across:
- Consumer & lifestyle PR
- Influencer strategy and partnerships
- Cultural positioning and London relevance
- B2B/trade PR for conferences and events
- Corporate communications & thought leadership
- Reputation management
- Awards strategy
- Launch campaigns and seasonal moments
This role will focus heavily on:
- Building national and London-wide awareness
- Driving footfall and bookings
- Securing top-tier media coverage
- Embedding the brand into London cultural conversations
- Supporting commercial growth through earned media
About You
- 8+ years’ PR experience across lifestyle, hospitality, luxury, destination, travel or culture-led brands
- Strong experience across consumer, corporate and B2B/trade communications
- Excellent media relationships across lifestyle and national press
- Commercially minded and understands how PR supports growth
- Confident operating strategically whilst remaining hands-on
- Deep understanding of London culture, trends and audiences
- Experience managing agencies and senior stakeholders
This is best suited to someone who enjoys being highly embedded within a fast-moving business and collaborative environment. The team operates primarily from the office, so they’re looking for someone who values in-person energy, pace and close cross-functional working.
If interested, please apply or message me directly for a confidential conversation.
Senior Public Relations Manager in London employer: Premier
Join a dynamic and innovative lifestyle brand in West London, where your role as Senior Public Relations Manager will be pivotal in shaping the narrative of an emerging destination. With a strong emphasis on collaboration and in-person engagement, the company fosters a vibrant work culture that encourages creativity and strategic thinking, offering ample opportunities for professional growth and development. Enjoy competitive remuneration and the chance to make a significant impact in a fast-paced environment that is set to become a true landmark in London.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Public Relations Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join PR groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your expertise! Create a portfolio that highlights your best PR campaigns and results. Use case studies to demonstrate how you’ve driven awareness and engagement for brands. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, even if they’re not hiring. Express your interest and share how you can add value to their team. It shows initiative and could lead to unexpected opportunities.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles, including the Senior PR Manager position. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it’s a great way to show your enthusiasm for joining our team!
We think you need these skills to ace Senior Public Relations Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior PR Manager. Highlight your experience in lifestyle, hospitality, and culture-led brands, and don’t forget to showcase those media relationships you've built over the years!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this opportunity and how your skills align with our vision for shaping London’s cultural landscape. Be authentic and let your personality come through!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Whether it’s securing top-tier media coverage or driving footfall through innovative campaigns, we want to see how you’ve made a difference!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to be part of our journey!
How to prepare for a job interview at Premier
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent news. Understand their current PR strategies and how they position themselves in the London market. This will not only show your genuine interest but also help you discuss how you can contribute to their growth.
✨Showcase Your Network
With 8+ years of experience, you likely have a strong network in the media. Be ready to talk about your relationships with key journalists and influencers in the lifestyle and hospitality sectors. Highlight specific examples of how these connections have led to successful campaigns or coverage in the past.
✨Prepare for Strategic Discussions
This role requires a blend of strategic thinking and hands-on execution. Be prepared to discuss your approach to integrated PR strategies, especially how you would drive awareness and footfall for the brand. Think about past experiences where you've successfully shaped a brand's narrative and be ready to share those stories.
✨Emphasise Cultural Relevance
Given the focus on embedding the brand into London’s cultural conversations, come equipped with ideas on how to leverage current trends and events. Discuss how you would create campaigns that resonate with local audiences and enhance the brand's presence in the city. Showing your understanding of London culture will set you apart.
