At a Glance
- Tasks: Lead marketing campaigns to boost audience engagement and income for a vibrant cultural hub.
- Company: Brixton House, a community-focused cultural space in London.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Join a dynamic team dedicated to inclusive cultural participation.
- Why this job: Make a real impact in the arts while empowering underrepresented communities.
- Qualifications: Senior marketing experience, team leadership, and strong digital skills required.
The predicted salary is between 57130 - 57130 £ per year.
Location: Brixton House, 385 Coldharbour Lane, London SW9 8GL
Hours: Full time, Permanent, 40 hours a week including occasional evening and weekend work
Salary: £45,685 – £57,130 per annum
About the Role
Brixton House is looking for a Head of Marketing, Communications and Audience Development to turn our brand, audience and impact priorities into campaigns that grow attendance, engagement and income. You will report to the Strategic Lead (Brand, Audience and Impact) and lead a team that includes the Senior Marketing and Communications Manager, the Box Office and Audience Insights Manager and designated campaign leads. You will also manage the department’s planning, performance and budgets.
About Brixton House
Brixton House is a community hub and cultural space, built on the history of Ovalhouse Theatre. We empower undervalued, unheard and excluded communities through our creative spaces, and we present voices that are often marginalised in mainstream funded culture. Our values are to be welcoming to our international community, radical and progressive, collaborative, and proud of our unique identity and growing achievements.
What You’ll Be Doing
- Lead the department. You will set priorities, allocate resources and resolve competing demands across arts, commercial and development campaigns. You will line manage the campaign leads, set their objectives, support their development and hold them accountable for quality, budgets and results. You will also deputise for the Strategic Lead on agreed matters.
- Deliver campaigns and season on-sales. You will own the campaign portfolio, including our flagship campaigns, and make sure each one meets its attendance and income targets. You will set season on-sale priorities and milestones with the Box Office and Artistic teams, and sign off briefs, media plans and spend within your authority. You will review sales regularly with the campaign leads and the Box Office and Audience Insights Manager, and change investment, messaging, discounts or channels when needed. You will also lead marketing for visiting companies, co-productions and touring.
- Grow and understand our audiences. You will deliver our audience development strategy, with measurable campaigns to win new audiences, bring people back and encourage advance booking, while protecting ticket yield. You will use audience data and research to guide decisions and measure return on investment, and work with Creative and Civic Engagement to reach new and local audiences. You will also improve the customer journey, from discovery to booking and after the visit, working with Box Office and Front of House. You will make sure impact evidence is used accurately in campaigns and reports.
- Lead communications, brand and digital. As brand champion, you will apply our identity and tone across every channel and drive an integrated editorial schedule. You will oversee the website, CRM email, social channels and content, and deliver digital marketing plans within our agreed strategies. You will manage our PR agency day to day, coordinate press nights and launches, commission imagery and assets, and prepare crisis communications, escalating sensitive issues to the Strategic Lead.
- Build income and manage budgets. You will plan campaigns for hires, café and bar activity, House Lates, fundraising appeals and sponsorship alongside the arts programme, and flag sponsorship opportunities to the Strategic Lead. You will manage delegated budgets and ticket income projections with Producing and Finance, and report regularly to the Strategic Lead on sales, audiences, spend and risks.
What You’ll Bring
- Senior marketing experience, ideally in an arts or cultural organisation, delivering integrated campaigns that meet audience and income goals
- Experience line managing and developing a team across a busy portfolio
- Experience managing budgets, forecasting spend and assessing return on investment
- Strong digital marketing, CRM and audience segmentation skills, and the ability to turn sales and audience data into campaign decisions
- Creative judgement and experience briefing designers, artists, producers, agencies and suppliers
- Experience coordinating PR, content and communications, with sound judgement on approvals and escalation
- Excellent writing, editing and stakeholder management, with strong organisation and attention to detail
- The ability to turn strategy into practical plans and make realistic resource decisions in a fast-paced environment
- A commitment to inclusive cultural participation, accessible communications and our values
Desirable
- Experience in a producing theatre, multidisciplinary venue or similar organisation
- Experience of season launches, commercial marketing or fundraising campaigns
- Familiarity with Spektrix, Dotdigital, Asana and Canva
- Knowledge of Brixton and South London’s communities and cultural networks
How to Apply
Click apply to visit our vacancies page, then:
- Describe what attracts you to this position and provide clear evidence of your ability to meet the criteria outlined in the Job Description.
- Log into our hire platform (Hireful), and complete the basic information
- Upload your CV
- Upload letter of application, no more than two sides of A4, size 12 font
Closing date: 30 November 2026
First interviews: w/c 14 December 2026
Second interviews: w/c 11 January 2027
Head of Marketing, Communications and Audience Development in London employer: Premier
Premier is an exceptional employer that fosters a dynamic work culture in Tangmere, where innovation meets collaboration. Employees benefit from a hybrid work model, competitive remuneration, and opportunities for professional growth through direct engagement with senior leadership on impactful projects. Join us to be part of a forward-thinking team that values strategic insight and hands-on execution in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing, Communications and Audience Development in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Premier and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Premier are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Premier on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Premier. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing, Communications and Audience Development in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Premier. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Premier:Show us that you’ve done your homework! In your application, briefly mention what you admire about Premier’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Premier
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Premier will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Premier, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
