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For Companies At a Glance
- Tasks: Shape ambitious growth campaigns and define creative strategies for top brands.
- Company: Leading marketing agency with a focus on innovation and growth.
- Benefits: Hybrid work model, access to premium AI tools, and learning budgets.
- Other info: Collaborative environment with clear progression opportunities and direct access to leadership.
- Why this job: Be at the forefront of creative strategy and make a real impact in digital marketing.
- Qualifications: 3-5 years in creative strategy with strong communication skills.
The predicted salary is between 50000 - 65000 ÂŁ per year.
A leading, high-growth marketing agency is hiring a talented Creative Strategist to shape the ideas behind some of the most ambitious growth campaigns in the market today. This is not a “supporting role” in creative development. It’s a core strategic position — responsible for defining what gets made, why it should exist, and how it will actually win attention in a crowded digital world. The agency partners with fast-scaling companies including fintech, consumer tech, ecommerce & gaming helping them grow through a tightly integrated model spanning strategy, media, and creative execution.
Why This Role Exists
Great creative doesn’t start with execution—it starts with clarity of thought, cultural awareness, and sharp strategic framing. This role exists for someone who can sit above the output and define:
- what the idea is
- why it matters
- how it will perform in the real world
You’ll be the link between audience insight, cultural signal, and campaign direction, turning complexity into creative clarity that production teams can execute against with confidence.
What You’ll Be Responsible For
- Shape campaign thinking across multiple client accounts
- Turn business goals and audience insight into strong creative territories
- Define messaging structures, narrative frameworks, and content directions
- Write briefs that genuinely inspire high-quality creative output
- Balance bold creative thinking with measurable performance outcomes
Culture, Platforms & Attention
- Track how attention actually moves across digital platforms
- Identify emerging formats, behaviours, and cultural signals early
- Build platform-native strategies (TikTok, Meta, YouTube, Snapchat, Pinterest, etc.)
- Translate trends into usable creative opportunities before they peak
- Ground recommendations in real performance data and live examples
Audience Insight & Strategic Thinking
- Lead the interpretation of audience behaviour and motivation
- Turn data, research, and cultural observation into meaningful insight
- Build clear hypotheses that can be tested, measured, and refined
- Move beyond surface-level insight into genuinely useful strategic framing
- Present strategic thinking confidently to senior stakeholders and clients
- Partner closely with creatives, designers, copywriters, and media teams
- Ensure strategy translates cleanly into execution across all formats
- Contribute to pitch work and new business opportunities
- Act as a trusted strategic voice within the wider team
What Great Looks Like
- 3–5 years’ experience in creative strategy, brand strategy, or content strategy
- A portfolio showing thinking, not just output
- Deep curiosity about internet culture, platforms, and attention dynamics - you may be a streamer on Twitch.
- Strong written and verbal communication skills—especially in briefing and presenting
- Comfortable working with performance data and using it to inform creative direction
- Strong understanding of how content behaves differently across platforms
- Collaborative mindset—able to elevate creative teams, not just instruct them
- Independent thinker with a clear point of view
Bonus Experience
- Background in performance marketing / paid social creative strategy
- Experience with creator-led or UGC-driven campaigns
- Confidence presenting to senior stakeholders (Head of Marketing / CMO level)
- Interest in how AI is reshaping creative thinking and production
What’s On Offer
- Hybrid working model (Monday WFH, Tue–Fri office)
- Access to premium AI tools and emerging technologies
- High-spec office environment with wellness facilities
- Learning budgets, masterclasses, and industry exposure
- Direct access to senior leadership and fast-growth operators
- Clear progression opportunities in a scaling business
Creative Strategist/Snr (culture x performance) in London employer: Premier
Contact Detail:
Premier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist/Snr (culture x performance) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on a job opening!
✨Tip Number 2
Show off your portfolio! When you land that interview, make sure to bring your A-game by showcasing your best work. Highlight projects that demonstrate your strategic thinking and creativity, especially those that align with the agency's focus on culture and performance.
✨Tip Number 3
Prepare for the unexpected! Be ready to discuss not just your past experiences but also how you would approach hypothetical scenarios. Think about how you’d tackle a campaign for a fast-scaling company and be prepared to share your thought process.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team. Let’s make some creative magic happen together!
We think you need these skills to ace Creative Strategist/Snr (culture x performance) in London
Some tips for your application 🫡
Show Your Creative Spark: When you're crafting your application, let your creativity shine through! We want to see how you think and what makes your ideas unique. Don’t just list your experiences; tell us the stories behind them and how they shaped your strategic thinking.
Tailor Your Application: Make sure to customise your application for this role. Highlight your experience in creative strategy and how it aligns with our focus on culture and performance. We love seeing candidates who understand our mission and can articulate why they’re a perfect fit!
Be Data-Driven: We value insights backed by data, so don’t shy away from showcasing your analytical skills. Share examples of how you've used performance data to inform your creative decisions. This will show us that you can balance creativity with measurable outcomes.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at Premier
✨Know Your Audience
Before the interview, research the agency's recent campaigns and their target audiences. Understanding who they are trying to reach will help you tailor your responses and demonstrate your cultural awareness and strategic thinking.
✨Showcase Your Portfolio
Bring along a selection of your best work that highlights your creative strategy skills. Be prepared to discuss not just what you created, but why it mattered and how it performed. This will show your ability to turn insights into impactful ideas.
✨Prepare for Data Discussions
Brush up on how to interpret performance data and use it to inform creative decisions. Be ready to discuss examples where you've successfully used data to shape a campaign or strategy, as this role requires a strong connection between creativity and measurable outcomes.
✨Practice Your Presentation Skills
Since you'll be presenting to senior stakeholders, practice articulating your strategic thinking clearly and confidently. Use mock interviews to refine your delivery and ensure you can convey complex ideas in an engaging way that resonates with your audience.