Associate Director- Digital and Paid Media, Healthcare Communications

Associate Director- Digital and Paid Media, Healthcare Communications

Salary: £70,000 to £90,000 plus benefits

Type: Permanent position – hybrid working (3 days in the office)

A multi-award winning, global communications consultancy is looking for an experienced Associate Director to grow the digital channels across the healthcare communications division. This is a core role within the company, so experience driving growth and delivering quality results for healthcare clients in a global PR agency is key. You will need expert knowledge on paid social media strategies, influencer marketing programs, and experience managing account teams.

Responsibilities:

• Drive and lead the digital communications strategies and campaigns for the key healthcare client accounts.
• Offer expert advice on paid social media strategies across key platforms – LinkedIn, Meta, TikTok.
• Create and deliver influencer and advocacy marketing strategies across the healthcare sector.
• Maintain close attention to detail and quality management of the client budgets, ensuring profitability across the projects.
• Lead and coach the account teams, ensuring a consistently high level of delivery.
• Work with wider teams across the business to create meaningful content.
• Identify opportunities to create new business and grow the digital healthcare division.

Experience Required:

• Significant experience driving healthcare communications within a global PR agency.
• In-depth expert knowledge in paid social media strategy, with hands-on experience running campaigns across major platforms.
• Demonstrable experience creating and delivering influencer and advocacy campaigns in the healthcare sector.
• A strong commercial understanding and experience managing account profitability.
• Strong leadership skills and confident leading and mentoring teams.
• Comfortable working with different stakeholders and teams across the agency.
• Up-to-date knowledge of digital trends in healthcare communications.

Seniority level: Director

Employment type: Full-time

Job function: Marketing and Public Relations

Industries: Public Relations and Communications Services

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