At a Glance
- Tasks: Create engaging content strategies and compelling copy across various digital platforms.
- Company: Join a dynamic team at Premier Paper Group in Crawley.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Make your mark by shaping brand stories and connecting with audiences.
- Qualifications: Experience in content strategy and strong writing skills are essential.
- Other info: Fast-paced environment with a focus on collaboration and innovation.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for an experienced Content Strategist & Copywriter to join our team in our Crawley Offices. The Content Strategist & Copywriter will develop and deliver a strategic content approach by creating and managing the content roadmap, defining the brand’s tone of voice and messaging framework, and producing compelling, channel-specific copy. Ensure all content supports brand storytelling, engages target audiences, drives conversions, and builds long-term customer loyalty.
Key areas of focus will include:
- Blog and website content
- Email and social campaigns
- SEO copy
- Product storytelling
- Campaign messaging
- Case studies, whitepapers, and ebooks
Within these key areas of focus the key responsibilities will include but not limited to:
- Content Strategy Development: Develops and defines the content strategy and roadmap, establishing tone of voice, messaging hierarchy, and brand storytelling; to ensure alignment with brand, product, and commercial goals, while executing compelling marketing copy.
- Develop and execute a cohesive content and social media strategy that supports brand growth and engagement across all digital channels.
- Tone of Voice & Messaging: Own and evolve the brand’s tone of voice, ensuring consistency across the group and all channels. Develop messaging hierarchies for campaigns, products, and customer journeys.
- Brand Storytelling: Translate brand values and positioning into engaging narratives that resonate with target audiences across formats and platforms.
- Copywriting: Write high-quality, on-brand copy for a range of channels including website, social, email, packaging, advertising, and printed collateral.
- Campaign & Product Support: Collaborate with Marketing, Creative, Product, and E-commerce teams to create campaign messaging and product descriptions that support launch and promotional activity.
- Content Governance: Maintain content guidelines and ensure consistent application across departments, agencies, and touchpoints.
- SEO & Performance Awareness: Apply SEO principles to digital content where applicable, and work with digital teams to optimise messaging based on performance insights.
- Content Planning, Management & Execution: Own and maintain editorial calendars across blog, website, email, and social channels. Plan, write, and publish content using CMS platforms (e.g., WordPress, Shopify). Collaborate with content, product, and design teams to deliver engaging content in line with brand and campaign goals.
- Collaboration & Reporting: Work closely with the Digital, Creative, and Product teams to ensure consistency and alignment across all content. Report on content and social media performance, using analytics to refine strategy.
To be considered for this role you will have the below demonstrable skills and experience:
- Proven experience in content strategy, brand storytelling, and copywriting
- Strong portfolio demonstrating writing across multiple channels and formats
- Exceptional writing, editing, and proofreading skills
- Ability to translate complex concepts into clear, concise, and engaging content
- Experience working with brand guidelines and tone of voice systems
- Comfortable working cross-functionally in a fast-paced environment
- Understanding of SEO, digital marketing, and content performance metrics is a plus
If you feel you can demonstrate the above and the role gives you all that you are looking for in your next move, then we would love to hear from you.
Premier Paper Group Ltd are an equal opportunities employer.
Copywriter in Northgate employer: Premier Paper Group Ltd
Contact Detail:
Premier Paper Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter in Northgate
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have a lead on that perfect copywriting gig!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially pieces that align with the job description. Make sure it’s easy to navigate and showcases your versatility across different formats.
✨Tip Number 3
Tailor your approach! When you find a role that excites you, customise your pitch to reflect how your experience aligns with their needs. Mention specific projects or strategies you've implemented that relate to their content goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Copywriter in Northgate
Some tips for your application 🫡
Show Off Your Writing Skills: Make sure your application showcases your best writing. We want to see your unique style and how you can adapt your tone to fit different channels. Include samples that highlight your versatility!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing how you align with our needs.
Be Clear and Concise: When writing your application, clarity is key. We appreciate well-structured content that gets straight to the point. Avoid fluff and focus on what makes you the perfect fit for the role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Premier Paper Group Ltd
✨Know Your Content Inside Out
Before the interview, make sure you’re familiar with the company’s existing content. Review their blog posts, social media, and any other materials to understand their tone of voice and messaging. This will help you demonstrate how your skills align with their brand storytelling.
✨Showcase Your Portfolio
Bring along a strong portfolio that highlights your best work across various channels. Make sure to include examples of SEO copy, campaign messaging, and any case studies or whitepapers you've created. Be ready to discuss the strategy behind each piece and how it contributed to brand goals.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific content challenges. Think about scenarios where you had to adapt tone of voice or create engaging narratives. Prepare examples that showcase your problem-solving skills and ability to collaborate with different teams.
✨Demonstrate Your SEO Knowledge
Since understanding SEO is a plus for this role, brush up on basic SEO principles and be prepared to discuss how you’ve applied them in your previous work. Share any metrics or performance insights that highlight your success in optimising content for search engines.