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For Companies At a Glance
- Tasks: Create engaging content strategies and compelling copy across various channels.
- Company: Join a dynamic team at Premier Paper Group in Crawley.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Why this job: Make your mark by shaping brand storytelling and connecting with audiences.
- Qualifications: Experience in content strategy and strong writing skills required.
- Other info: Collaborative culture with a focus on innovation and creativity.
The predicted salary is between 35700 - 35700 ÂŁ per year.
We are looking for an experienced Content Strategist & Copywriter to join our team in our Crawley Offices. The Content Strategist & Copywriter will develop and deliver a strategic content approach by creating and managing the content roadmap, defining the brand’s tone of voice and messaging framework, and producing compelling, channel‑specific copy. They will ensure all content supports brand storytelling, engages target audiences, drives conversions, and builds long‑term customer loyalty.
Key Areas Of Focus
- Blog and website content
- Email and social campaigns
- SEO copy
- Product storytelling
- Campaign messaging
- Case studies, whitepapers, and ebooks
Responsibilities
- Develop and define the content strategy and roadmap, establishing tone of voice, messaging hierarchy, and brand storytelling to align with brand, product, and commercial goals.
- Develop and execute a cohesive content and social media strategy that supports brand growth and engagement across all digital channels.
- Own and evolve the brand’s tone of voice, ensuring consistency across the group and all channels; develop messaging hierarchies for campaigns, products, and customer journeys.
- Translate brand values and positioning into engaging narratives that resonate with target audiences across formats and platforms.
- Write high‑quality, on‑brand copy for a range of channels including website, social, email, packaging, advertising, and printed collateral.
- Collaborate with Marketing, Creative, Product, and E‑commerce teams to create campaign messaging and product descriptions that support launch and promotional activity.
- Maintain content guidelines and ensure consistent application across departments, agencies, and touchpoints.
- Apply SEO principles to digital content where applicable, and work with digital teams to optimise messaging based on performance insights.
- Own and maintain editorial calendars across blog, website, email, and social channels.
- Plan, write, and publish content using CMS platforms such as WordPress and Shopify.
- Collaborate with content, product, and design teams to deliver engaging content in line with brand and campaign goals.
- Work closely with the Digital, Creative, and Product teams to ensure consistency and alignment across all content.
- Report on content and social media performance, using analytics to refine strategy.
Qualifications
- Proven experience in content strategy, brand storytelling, and copywriting.
- Strong portfolio demonstrating writing across multiple channels and formats.
- Exceptional writing, editing, and proofreading skills.
- Ability to translate complex concepts into clear, concise, and engaging content.
- Experience working with brand guidelines and tone of voice systems.
- Comfortable working cross‑functionally in a fast‑paced environment.
- Understanding of SEO, digital marketing, and content performance metrics is a plus.
If you feel you can demonstrate the above and the role gives you all that you are looking for in your next move, then we would love to hear from you.
Copywriter in Crawley employer: Premier Paper Group Ltd
Contact Detail:
Premier Paper Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter in Crawley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially pieces that align with the job description. Make sure it’s easy to navigate and visually appealing—first impressions matter!
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how your experience aligns with their goals and how you can contribute to their brand storytelling.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Copywriter in Crawley
Some tips for your application 🫡
Show Off Your Writing Skills: Make sure your application showcases your best writing. We want to see your unique voice and style, so don’t hold back! Include samples that reflect your ability to create engaging content across different formats.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to highlight how your experience aligns with our needs. We love seeing candidates who understand our brand and can articulate how they fit into our vision.
Be Clear and Concise: When writing your application, clarity is key. We appreciate well-structured content that gets straight to the point. Avoid fluff and focus on what makes you the perfect fit for the role!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s super easy, and it helps us keep track of all applications. Plus, you’ll get to see more about our company culture while you’re at it!
How to prepare for a job interview at Premier Paper Group Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values and tone of voice. Familiarise yourself with their existing content and think about how you can enhance their storytelling. This will show that you're not just a copywriter but a strategic thinker who understands their mission.
✨Showcase Your Portfolio Effectively
Bring along a well-curated selection of your best work that aligns with the job description. Highlight pieces that demonstrate your ability to write across different channels and formats, especially those that reflect brand storytelling and engagement. Be ready to discuss the thought process behind each piece.
✨Prepare for Content Strategy Questions
Expect questions about how you would develop a content strategy or manage an editorial calendar. Think about specific examples from your past experience where you've successfully executed a content plan. This will help you illustrate your expertise in aligning content with commercial goals.
✨Be Ready to Discuss SEO and Analytics
Since the role involves applying SEO principles and reporting on content performance, brush up on your knowledge of SEO best practices and analytics tools. Be prepared to discuss how you've used data to refine content strategies in the past, as this will demonstrate your ability to drive conversions and engagement.