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- Tasks: Analyse digital data to provide insights that shape the Premier League's digital strategy.
- Company: Join the Premier League's innovative Digital Media team and make an impact.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Be at the forefront of digital analytics in one of the world's biggest sports leagues.
- Qualifications: Experience with Google Analytics, SQL, and a passion for digital data.
- Other info: Collaborative environment with exciting projects and career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
The Premier League’s Digital Media team is seeking a Digital Analyst to support the growing demand for actionable insights across the League’s digital platforms.
The Premier League’s digital media channels play a crucial role in expanding the global reach of our competition, increasing engagement among football fans, and supporting our member Clubs, broadcast licensees, and commercial partners. This new role will contribute directly to the League’s digital strategy by providing high-quality analysis and reporting across platforms.
This exciting new role will be an important addition to the Digital Product & Marketing team, which oversees all Premier League digital media products, including Fantasy Premier League, and the Premier League’s first-party database.
As a Digital Analyst, you will help track and evaluate performance across key digital functions — Operated (social media), Owned (website and app), and Direct (fan data) –with a primary focus on Website & App performance.You’ll work alongside internal stakeholders and external agencies to deliver clear, impactful insights that shape strategic decisions.
The ideal candidate will bring a background in digital data or analytics, a strong sense of ownership, exceptional attention to detail, and a collaborative, proactive mindset.
The role
- Collaborate with the Senior Data & Analytics Manager to compile, clean, and organise datasets from various sources.
- Ensure data accuracy, consistency, and quality across reporting outputs and data pipelines.
- Analyse user acquisition, behaviours, and engagement across the Premier League’s Website and App.
- Implement and oversee tag management (e.g. Google Tag Manager or Adobe Launch) to ensure robust data capture.
- Analyse digital campaigns to measure platform traffic and engagement, providing actionable recommendations.
- Support the experimentation roadmap, working closely with the CRO Manager and Product Managers to identify optimisation opportunities.
- Support the development of attribution models to assess the impact of channels, campaigns, and touchpoints on user conversion and engagement.
- Assist in the growth of the Premier League’s first-party data, contributing to data acquisition and CRM integration efforts.
- Support the production of Power BI dashboards and a suite of regular reports to support internal and external stakeholders.
- Deliver insights and reporting to support commercial partnerships.
- Contribute to market and competitor benchmarking to contextualise performance and inform strategic planning.
- Champion the use and value of data-informed insights throughout the business.
Requirements for the role:
- Strong affinity for digital data and analytics.
- Strong hands on experience with Google Analytics 4 (GA4) and Google BigQuery.
- Hands on experience with Google Tag Manager (GTM).
- Working knowledge of SQL for querying and manipulating data.
- Understanding of attribution modelling.
- Understanding of A/B testing and experimentation methodologies. Optimizely experience an advantage.
- High attention to detail and a structured, methodical approach to problem solving.
- Excellent organisational and time-management skills.
- Comfortable working independently and as part of a wider team.
- Able to manage multiple projects and deliver to tight deadlines.
- Positive, proactive attitude and strong communication skills.
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Digital Data Analyst – Product employer: PREMIER LEAGUE
Contact Detail:
PREMIER LEAGUE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Data Analyst – Product
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its digital platforms. Understand their products and think about how your skills can contribute to their goals. This will help you stand out as a candidate who’s genuinely interested.
✨Tip Number 3
Showcase your analytical skills! Bring examples of your past work, especially any data-driven insights you've provided. Use visuals or reports to demonstrate your impact and how you can add value to the Premier League's digital strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the exciting world of digital analytics.
We think you need these skills to ace Digital Data Analyst – Product
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Data Analyst role. Highlight your experience with digital data, analytics, and tools like Google Analytics 4 and Google Tag Manager. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital data and how you can contribute to our team. Be sure to mention any relevant projects or experiences that showcase your analytical skills.
Show Off Your Attention to Detail: In this role, attention to detail is key. When submitting your application, double-check for any typos or errors. A polished application reflects your commitment to quality, which is something we value at StudySmarter.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s super easy, and you'll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at PREMIER LEAGUE
✨Know Your Data Tools
Make sure you brush up on your knowledge of Google Analytics 4, Google Tag Manager, and SQL. Be ready to discuss how you've used these tools in past projects, as the interviewer will want to see your hands-on experience and understanding of data analysis.
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed user behaviour and engagement in previous roles. Think about specific campaigns or projects where your insights led to actionable recommendations. This will demonstrate your ability to provide high-quality analysis that aligns with the Premier League's digital strategy.
✨Understand Attribution Modelling
Brush up on your understanding of attribution modelling and A/B testing methodologies. Be prepared to explain how these concepts apply to digital marketing and user engagement, as this knowledge is crucial for the role and will show your proactive mindset.
✨Communicate Clearly
Practice articulating your thoughts clearly and concisely. The ability to deliver insights and reports effectively is key, so think about how you can present complex data in a way that's easy to understand for both technical and non-technical stakeholders.
