Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Analyse digital data to provide actionable insights for the Premier League's marketing strategies.
- Company: Join the Premier League's dynamic Digital Media team and make an impact.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be at the forefront of digital analytics in one of the world's biggest sports leagues.
- Qualifications: Experience in digital data analysis and strong attention to detail required.
- Other info: Collaborative environment with exciting projects and career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Overview
The Premier League’s Digital Media team is seeking a Digital Data Analyst to support the growing demand for actionable insights across the League’s digital platforms.
The Premier League’s digital media channels play a crucial role in expanding the global reach of our competition, increasing engagement among football fans, and supporting our member Clubs, broadcast licensees, and commercial partners. This new role will contribute directly to the League’s digital strategy by providing high-quality analysis and reporting across platforms.
This exciting new role will be an important addition to the Digital Product & Marketing team, which oversees all Premier League digital media products, including Fantasy Premier League, and the Premier League’s first-party database.
As a Digital Data Analyst, you will help track and evaluate performance across key digital functions — Operated (social media), Owned (website and app), and Direct (fan data). You’ll work alongside internal stakeholders and external agencies to deliver clear, impactful insights that shape strategic decisions.
The ideal candidate will bring a background in digital data or analytics, a strong sense of ownership, exceptional attention to detail, and a collaborative, proactive mindset.
The role
- Collaborate with the Senior Data & Analytics Manager to compile, clean, and organise datasets from various sources.
- Ensure data accuracy, consistency, and quality across reporting outputs and data pipelines.
- Analyse user acquisition, behaviours, and engagement across the Premier League’s digital platforms and key channels.
- Analyse marketing campaigns across Organic and Paid channels, measuring effectiveness and identifying optimisation opportunities.
- Develop audience segmentation models and contribute to targeted audience building for campaigns and personalised experiences.
- Develop attribution models to assess the impact of channels, campaigns, and touchpoints on user conversion and engagement.
- Assist in the growth of the Premier League’s first-party data, contributing to data acquisition and CRM integration efforts.
- Provide insights to support the League’s social media reach, audience segmentation, and fan targeting strategies.
- Support development of Power BI dashboards and a suite of regular reports to support internal and external stakeholders.
- Deliver insights and reporting to support commercial partnerships.
- Contribute to market and competitor benchmarking to contextualise performance and inform strategic planning.
- Champion the use and value of data-informed insights throughout the business.
Qualifications / Requirements for the role
- Strong affinity for digital data and analytics.
- Experience in audience analysis, segmentation, and marketing analytics.
- Experience using the Adobe Experience Platform, including Adobe RT-CDP and Customer Journey Analytics (CJA), or similar CRM platforms.
- Working knowledge of SQL for querying and manipulating data.
- Experience measuring and optimising marketing campaign performance (organic and paid).
- Understanding of attribution modelling and ability to apply it to multi-channel campaigns.
- High attention to detail and a structured, methodical approach to problem solving.
- Excellent organisational and time-management skills.
- Comfortable working independently and as part of a wider team.
- Able to manage multiple projects and deliver to tight deadlines.
- Positive, proactive attitude and strong communication skills.
#J-18808-Ljbffr
Digital Data Analyst – Fan & Marketing employer: PREMIER LEAGUE
Contact Detail:
PREMIER LEAGUE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Data Analyst – Fan & Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your data analysis abilities. This is a great way to demonstrate your expertise and passion for digital data, especially when applying through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its digital platforms. Be ready to discuss how your skills can contribute to their goals, especially in audience analysis and marketing analytics.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Digital Data Analyst – Fan & Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Data Analyst role. Highlight your experience with digital data, analytics, and any relevant tools like SQL or Adobe Experience Platform. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital data and how you can contribute to our team. Be sure to mention specific experiences that relate to the job description.
Showcase Your Analytical Skills: In your application, don’t forget to showcase your analytical skills. Provide examples of how you've used data to drive decisions or improve performance in previous roles. We love seeing real-world applications of your expertise!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at PREMIER LEAGUE
✨Know Your Data Inside Out
Make sure you brush up on your digital data and analytics knowledge. Familiarise yourself with audience analysis, segmentation, and marketing analytics, especially if you've worked with tools like Adobe Experience Platform or SQL. Being able to discuss specific examples of how you've used data to drive insights will impress the interviewers.
✨Showcase Your Problem-Solving Skills
Prepare to discuss how you've tackled challenges in previous roles. Think of specific instances where your attention to detail and structured approach helped solve a problem or improve a process. This will demonstrate your methodical mindset and ability to deliver results under pressure.
✨Be Ready to Discuss Campaign Performance
Since the role involves measuring and optimising marketing campaigns, be prepared to talk about your experience in this area. Bring examples of campaigns you've analysed, what metrics you focused on, and how you identified optimisation opportunities. This shows that you understand the importance of data in driving marketing success.
✨Communicate Clearly and Confidently
Strong communication skills are key for this role, so practice articulating your thoughts clearly. Whether it's discussing your past experiences or explaining complex data concepts, being able to convey your ideas effectively will set you apart. Remember, it's not just about what you know, but how you share that knowledge!
