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- Tasks: Lead our social media strategy and create engaging content that resonates with audiences.
- Company: Join Premier Inn, a top employer committed to innovation and inclusion.
- Benefits: Hybrid working, supportive team, and opportunities for personal growth.
- Why this job: Make a real impact on a beloved brand's social presence and connect with younger audiences.
- Qualifications: Experience in social media, strategic thinking, and strong analytical skills.
- Other info: Be part of a dynamic team shaping the future of hospitality.
The predicted salary is between 28800 - 43200 £ per year.
Location: Holborn, hybrid working 3 days in the office, 2 days working from home/another location
Team: Brand Marketing
We’re on an exciting journey – and we want you to be part of it. Premier Inn is evolving. We’re shaping a new strategy, redefining how we speak to our customers, and putting more power behind our social media presence than ever before. This is your chance to join us at a pivotal moment and make a real impact.
About the Role
As our Social Media Manager, you’ll be the driving force behind our social media strategy – connecting it seamlessly with our brand vision. You’ll lead the charge in creating content that resonates, engages, and inspires, helping us reach new audiences, especially younger demographics. From organic social planning to paid media insights, you’ll know what works, what doesn’t, and what’s next.
What You’ll Do
- Shape the Strategy: Develop and implement a best-in-class social media strategy aligned with our brand goals.
- Create & Curate: Build compelling content month by month, ensuring tone of voice and visual appeal hit the mark.
- Stay Ahead: Keep your ear to the ground on social trends, competitor activity, and emerging platforms.
- Collaborate: Work across multiple stakeholders and partner with media giants like Meta, TikTok, and LinkedIn.
- Measure & Optimise: Analyse performance, report on success, and use data to drive continuous improvement.
- Lead & Inspire: Manage a Social Media Executive and guide influencer marketing initiatives.
What We’re Looking For
- A social media expert with big brand experience (agency or client-side).
- Strategic thinker with hands‑on knowledge of organic social plans and a good understanding of paid media.
- Strong sense of tone of voice, visual aesthetics, and what works for different audiences.
- Confident working with senior stakeholders and media partners.
- Analytical mindset – comfortable using data to inform decisions.
- Desirable: Team management and influencer marketing experience.
Why Join Us?
This is more than a job – it’s a chance to shape the future of one of the UK’s most loved brands. You’ll have the freedom to innovate, the support of a passionate team, and the opportunity to make a tangible impact on our brand’s social presence. We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by Department of Education and Rate my Apprenticeship, this year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.
Social Media Manager employer: Premier Inn
Contact Detail:
Premier Inn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already working at Premier Inn. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your social media skills! Create a personal project or a mock campaign that showcases your creativity and strategic thinking. This will not only impress but also give you something tangible to discuss during interviews.
✨Tip Number 3
Stay updated on trends! Follow the latest social media trends and be ready to discuss how they could apply to Premier Inn’s strategy. This shows you’re proactive and genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on being part of our exciting journey!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media shine through! We want to see how much you love connecting with audiences and creating engaging content. Share examples of your past work that really made an impact.
Tailor Your Application: Make sure to customise your application to match our brand voice and the specifics of the role. Highlight your experience with both organic and paid social strategies, and don’t forget to mention any big brands you've worked with – we love a good success story!
Be Data-Driven: We’re all about using data to inform decisions, so include any metrics or analytics from your previous roles that demonstrate your ability to measure and optimise social media performance. Show us how you’ve used insights to drive results!
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to keep it professional. Use clear language and structure your application well. And hey, if you have a unique style or creative flair, feel free to let that shine through – we love originality!
How to prepare for a job interview at Premier Inn
✨Know Your Social Media Inside Out
Before the interview, dive deep into Premier Inn's current social media presence. Familiarise yourself with their tone of voice, recent campaigns, and how they engage with their audience. This will not only show your genuine interest but also help you suggest tailored strategies during the discussion.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to inform your social media strategies in the past. Bring examples of how you've measured success and optimised content based on performance metrics. This will demonstrate your analytical mindset and ability to drive continuous improvement.
✨Stay Ahead of Trends
Research the latest trends in social media, especially those that resonate with younger demographics. Be ready to share insights on emerging platforms and how they could be leveraged for Premier Inn’s brand strategy. This shows you're proactive and forward-thinking.
✨Prepare for Collaboration Questions
Since the role involves working with multiple stakeholders, think of examples where you've successfully collaborated with others, particularly in managing teams or partnerships with media giants. Highlight your communication skills and how you inspire those around you to achieve common goals.
