Social Media Executive

Location: Holborn, hybrid working 3 days in the office, 2 days working from home/another location

Function: Brand Marketing – Premier Inn

Salary/Grade: £32,000 - £37,000 dependant on skills and experiences + bonus + health + bens

Ready to help shape the future of one of the UK’s most loved, most recognisable hospitality brands? This is your chance to take the lead in driving Premier Inn’s organic social presence during one of the most exciting periods of evolution for our brand. We’re investing, changing, growing and we’re looking for a Social Media Executive who’s brimming with ideas, confident in their craft, and ready to make a significant impact.

Why This Role Is Exciting

This is not a ‘business as usual’ social role. You’ll be joining at a pivotal moment:

• We’re launching big, brand‑defining campaigns
• Partnering with a new social agency
• Elevating our presence across TikTok, Instagram and Facebook
• Growing a new demographic of audience and building a loyal, engaged social community
• Embedding a more reactive, culturally plugged‑in, creatively ambitious approach to social

Your voice will matter. Your ideas will shape our brand. And your experience will help us take Premier Inn’s social first strategy further than ever.

What You’ll Do

As our Social Media Executive, you will be the go‑to champion of organic social across Premier Inn UK. In this varied and fast‑paced role, you will:

• Lead & Own Social Excellence
  Steer the organic social media strategy for Premier Inn UK, ensuring every post delivers against channel best practice and brand objectives. Oversee content creation and approvals across TikTok, Instagram and Facebook, ensuring our content is bold, relevant, thumb‑stopping and platform‑optimised.
• Manage and Influence
  Confidently manage our external social media agency, guiding, challenging, and collaborating to deliver best‑in‑class content. Build strong working relationships with the Brand Marketing team, PR, eCRM, Insight, Customer Contact Centre, Brand Studio, and more.
• Deliver Campaign Impact
  Work closely with our Senior Brand Marketing Manager to bring integrated campaigns to life across social. Spot trends, reactive opportunities and cultural moments that Premier Inn should be part of.
• Own Community & Performance
  Review analytics, insights, platform updates and competitor activity to continuously evolve our approach. Lead influencer and content‑creator activity, ensuring brand‑safe, authentic and engaging partnerships.

What We’re Looking For

To hit the ground running, you’ll already bring:

• Hands‑on Social Media experience for a major Business to Consumer (B2C) brand OR experience from a recognised Social Agency (This is essential – we need someone who understands the pace, expectations, creativity and rigour of big‑brand social.)
• A strong grasp of TikTok, Instagram and Facebook, including trends, formats and platform nuance.
• Confident experience working with (and ideally managing) external agencies.
• Evidence of creating or shaping thumb‑stopping social content and campaigns.
• Someone who can act as a brand guardian across organic social channels, ensuring tone, guidelines, safety and compliance are upheld.

Skills & Attributes to Thrive Here

• Creatively confident and culturally curious, you know what makes great social content.
• Highly organised, detail‑driven and able to juggle multiple projects.
• Comfortable influencing a range of stakeholders.
• Data‑savvy: able to interpret insights and apply them to creative outputs.
• A positive, proactive, “let’s make this happen” mindset.

Why Join Us?

You’ll join a forward‑thinking performance marketing team that embraces innovation, experimentation, and continuous improvement. Your work will have a direct and visible impact on business results, in a role where technical skill and analytical thinking truly shine.

We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, #10 in the Stonewall Workplace Equality Index, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.

Ready to Make Your Mark? Apply Now.

If you’re excited by brand storytelling, passionate about social creativity, and hungry to shape the future of a major UK brand, we want to hear from you. Apply today and help us take Premier Inn’s social to the next level.