At a Glance
- Tasks: Lead exciting marketing channels and drive revenue growth for Premier Inn.
- Company: Join Premier Inn's dynamic Performance Marketing team.
- Benefits: Competitive salary, bonus potential, hybrid working, and skill development.
- Other info: Collaborate with diverse teams and enjoy excellent career growth opportunities.
- Why this job: Make a real impact while innovating in retail and hospitality marketing.
- Qualifications: Experience in digital marketing, particularly in retail and affiliate marketing.
The predicted salary is between 35000 - 40000 £ per year.
Work Level: £35,000 - £40,000 + up to 15% bonus + bens
Contract Type: Fixed Term Contract to 9/1/27
Location: Chancery Lane (EC4Y 0HA) or Dunstable (LU5 5XE), hybrid working, 3 days in the office, 2 days working from home
Role Overview
Are you a commercially minded digital marketer looking to make a real impact? Join Premier Inn’s dynamic Performance Marketing team, where you’ll take ownership of exciting, revenue-driving channels and help shape the future of both our hotel and retail businesses. In this pivotal role, you’ll lead the growth of our Premier Inn at Home retail offering alongside our affiliate marketing channel, directly influencing product sales, customer acquisition, and hotel occupancy. You won’t just manage campaigns, you’ll own performance, test new ideas, and drive innovation in a highly visible role with measurable impact. This is a fantastic opportunity for someone who thrives on variety and challenge. From collaborating with creative, brand, and finance teams to building strong agency partnerships, you’ll play a central role in delivering full-funnel marketing campaigns that truly connect with customers.
What makes this role exciting:
- Ownership & impact: Take the lead on key revenue-driving channels and see the direct results of your work.
- Innovation-led: Experiment with new strategies, run tests, and continuously optimise performance using data-driven insights.
- Cross-functional exposure: Work closely with multiple teams, gaining a broad understanding of marketing, retail, and brand strategy.
- Growth opportunities: Develop your skills across analytics, campaign delivery, and stakeholder management.
- Retail + travel blend: A rare chance to work across both product and hospitality marketing in one role.
Requirements:
- Deep understanding of Retail marketing and Affiliate marketing
- Demonstrable experience in a digital marketing role with specific focus on the retail industry
- Experience managing agencies or if from an agency background, media/campaign planning
- Highly analytical and data driven with proven skills in analysis and reporting
- Understanding of the digital media mix and full-funnel marketing
Apply now and help define the future of the Premier Inn guest experience.
StudySmarter Expert Advice🤫
We think this is how you could land Retail & Affiliates Executive
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Premier Inn, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Premier Inn!
We think you need these skills to ace Retail & Affiliates Executive
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Premier Inn, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Premier Inn and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Premier Inn that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Premier Inn
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
