Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and optimise paid search campaigns across Google and Microsoft Ads.
- Company: Join Premier Inn, a top employer known for innovation and inclusion.
- Benefits: Competitive salary, bonus potential, hybrid working, and career development.
- Why this job: Make a real impact in hotel marketing with a high-profile role.
- Qualifications: Proven experience in paid search marketing and strong analytical skills.
- Other info: Collaborative environment with a focus on diversity and inclusion.
The predicted salary is between 55000 - 60000 ÂŁ per year.
Join to apply for the Paid Search Marketing Manager role at Premier Inn. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Salary: £55,000 - £60,000 dependent on skills and experiences + up to 15% bonus + benefits.
Location: Holborn, London – hybrid working, 3 days in the office and 2 days from home or alternative location.
Function: Marketing
Are you ready to take the reins of one of the UK’s most high-impact paid search programmes? We’re looking for a Paid Search Marketing Manager to lead our paid search strategy across Google and Microsoft platforms, managing a multi-million-pound budget and building powerful partnerships that drive real commercial results. This is a high-profile role where you’ll be responsible for shaping and executing paid search campaigns that deliver high-intent traffic and bookings at scale. You’ll manage our agency relationships and work directly with platform partners to stay ahead of the curve and unlock new opportunities.
About the Role
As Paid Search Marketing Manager, you’ll lead the planning, execution, and optimisation of paid search campaigns across Google Ads and Microsoft Ads. You’ll be the key point of contact for our external agency and platform partners, ensuring strategic alignment and best-in-class performance. You’ll also play a critical role in budget stewardship, performance analysis, and innovation—bringing fresh ideas and data-driven thinking to continuously improve our paid search effectiveness.
Key Responsibilities
- Lead paid search strategy and execution across Google and Microsoft Ads, ensuring campaigns meet ROI and occupancy targets.
- Build and manage relationships with Google, Microsoft, and our external agency, acting as the central point of contact.
- Optimise campaign performance through keyword targeting, ad copy testing, bidding strategies, and automation.
- Monitor and report on performance, using dashboards and analytics to track KPIs such as ROAS, CPC, and conversion rates.
- Manage a significant budget, ensuring spend is tracked, reconciled, and optimised across channels and locations.
- Collaborate cross-functionally with analytics, finance, and creative teams to align paid search with broader marketing goals.
- Drive innovation through A/B testing, AI-driven optimisation, and staying ahead of industry trends.
What We’re Looking For
Knowledge & Experience:
- Proven expertise in paid search marketing, with hands‑on experience across Google and Microsoft Ads.
- Strong understanding of marketing measurement frameworks and attribution methodologies.
- Experience managing agency relationships and working directly with platform partners.
- Experience in digital marketing or performance channels, ideally in a leadership role.
Skills:
- Highly analytical and data‑driven, with strong attention to detail.
- Excellent communication and stakeholder management skills.
- Proficient in data visualisation tools (Excel, Power BI).
- Ability to manage and prioritise multiple projects in a fast‑paced environment.
Why Join Us?
At Premier Inn, we don’t just run campaigns—we build partnerships and strategies that shape the future of hotel marketing. You’ll be part of a collaborative, forward‑thinking team that values innovation, precision, and performance. If you’re ready to lead, influence, and make a measurable impact, this is the role for you.
Ready to lead the future of paid search? Apply now and help us redefine how paid search drives growth at scale.
We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by the Department of Education and Rate My Apprenticeship. This year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of inclusion.
Seniority level: Mid-Senior level
Employment type: Full‑time
Job function: Marketing
Industries: Hospitality, Restaurants, Hotels and Motels
Paid Search Marketing Manager employer: Premier Inn
Contact Detail:
Premier Inn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in paid search. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid search campaigns. Use data and results to highlight your impact—this will make you stand out when chatting with potential employers.
✨Tip Number 3
Stay updated on industry trends! Follow blogs, podcasts, and webinars related to paid search marketing. This knowledge will not only help you in interviews but also show that you're passionate about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team at Premier Inn.
We think you need these skills to ace Paid Search Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Search Marketing Manager role. Highlight your experience with Google and Microsoft Ads, and showcase any successful campaigns you've led. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about paid search marketing and how you can drive performance at Premier Inn. Be sure to mention any innovative strategies you've implemented in the past.
Showcase Your Analytical Skills: Since this role is highly analytical, make sure to highlight your data-driven approach. Share examples of how you've used analytics to optimise campaigns and improve ROI. We love numbers, so don't hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you're serious about joining our team at Premier Inn!
How to prepare for a job interview at Premier Inn
✨Know Your Numbers
As a Paid Search Marketing Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like ROAS, CPC, and conversion rates. Be ready to discuss how you've used these metrics to drive campaign success in your previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to leading paid search strategies. Think of specific examples where you’ve optimised campaigns across Google and Microsoft Ads. Highlight any innovative tactics you've employed, such as A/B testing or AI-driven optimisation.
✨Build Relationships
Since this role involves managing agency relationships and working with platform partners, come prepared with examples of how you've successfully built and maintained these connections. Discuss your communication style and how it has helped in achieving strategic alignment.
✨Stay Ahead of Trends
The digital marketing landscape is always changing, so show that you're on top of industry trends. Be ready to share insights on recent developments in paid search marketing and how you plan to leverage them for Premier Inn’s campaigns.
