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- Tasks: Lead our social media strategy and create engaging content that resonates with audiences.
- Company: Join Premier Inn, a top employer committed to innovation and inclusion.
- Benefits: Hybrid working, supportive team, and opportunities for real impact.
- Why this job: Shape the future of a beloved brand and connect with younger demographics.
- Qualifications: Experience in social media, strategic thinking, and strong analytical skills.
- Other info: Be part of a dynamic team recognised for its commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Location: Holborn, hybrid working 3 days in the office, 2 days working from home/another location.
Team: Brand Marketing
We are on an exciting journey – and we want you to be part of it. Premier Inn is evolving. We are shaping a new strategy, redefining how we speak to our customers, and putting more power behind our social media presence than ever before. This is your chance to join us at a pivotal moment and make a real impact.
About the Role
As our Social Media Manager, you will be the driving force behind our social media strategy – connecting it seamlessly with our brand vision. You will lead the charge in creating content that resonates, engages, and inspires, helping us reach new audiences, especially younger demographics. From organic social planning to paid media insights, you will know what works, what doesn’t, and what’s next.
What You’ll Do
- Shape the Strategy: Develop and implement a best-in-class social media strategy aligned with our brand goals.
- Create & Curate: Build compelling content month by month, ensuring tone of voice and visual appeal hit the mark.
- Stay Ahead: Keep your ear to the ground on social trends, competitor activity, and emerging platforms.
- Collaborate: Work across multiple stakeholders and partner with media giants like Meta, TikTok, and LinkedIn.
- Measure & Optimise: Analyse performance, report on success, and use data to drive continuous improvement.
- Lead & Inspire: Manage a Social Media Executive and guide influencer marketing initiatives.
What We’re Looking For
- A social media expert with big brand experience (agency or client-side).
- Strategic thinker with hands-on knowledge of organic social plans and a good understanding of paid media.
- Strong sense of tone of voice, visual aesthetics, and what works for different audiences.
- Confident working with senior stakeholders and media partners.
- Analytical mindset – comfortable using data to inform decisions.
- Desirable: Team management and influencer marketing experience.
Why Join Us?
This is more than a job – it’s a chance to shape the future of one of the UK’s most loved brands. You will have the freedom to innovate, the support of a passionate team, and the opportunity to make a tangible impact on our brand’s social presence.
We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by Department of Education and Rate my Apprenticeship, this year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.
Social Media Manager in London employer: Premier Inn
Contact Detail:
Premier Inn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will not only demonstrate your expertise but also give you something tangible to discuss during interviews.
✨Tip Number 3
Stay updated on trends! Follow industry leaders and keep an eye on emerging platforms. Being knowledgeable about the latest social media trends will impress potential employers and show that you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how your experience aligns with our brand vision and social media strategy.
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media shine through! We want to see how much you love creating engaging content and connecting with audiences. Share examples of your past work that really made an impact.
Tailor Your Application: Make sure to customise your application to match our brand voice and the specific role. Highlight your experience with both organic and paid social strategies, and don’t forget to mention any big brands you've worked with. We want to know why you're the perfect fit!
Be Data-Driven: We’re all about using data to inform decisions, so include any metrics or insights from your previous roles that demonstrate your analytical skills. Show us how you've used data to optimise social media campaigns and drive results.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our exciting journey!
How to prepare for a job interview at Premier Inn
✨Know Your Social Media Inside Out
Before the interview, dive deep into the latest trends in social media, especially those relevant to Premier Inn. Familiarise yourself with their current social media presence and think about how you can enhance it. Be ready to discuss specific examples of successful campaigns you've managed.
✨Showcase Your Creative Side
Prepare a portfolio of your best work that highlights your ability to create engaging content. Bring examples that demonstrate your understanding of tone of voice and visual aesthetics. This will help you stand out as a candidate who can resonate with different audiences.
✨Be Data-Driven
Since the role requires an analytical mindset, come prepared with insights from your previous roles. Discuss how you've used data to inform your social media strategies and the results you've achieved. This shows you can measure success and optimise campaigns effectively.
✨Engage with Stakeholders
Think about how you would collaborate with various stakeholders and media partners. Prepare examples of how you've successfully worked with senior management or external partners in the past. This will demonstrate your confidence and ability to lead and inspire others.