At a Glance
- Tasks: Analyse digital performance data to drive marketing decisions for a leading hospitality brand.
- Company: Join Premier Inn, a top employer known for its inclusive culture and career growth.
- Benefits: Competitive salary, bonus potential, health benefits, and matched pension contributions.
- Other info: Hybrid working model with opportunities for professional development and collaboration.
- Why this job: Make a real impact on marketing strategies and see your insights shape a major brand's success.
- Qualifications: Strong analytical skills in Performance Marketing or eCommerce, with experience in web analytics tools.
The predicted salary is between 50000 - 55000 £ per year.
Location: Chancery Lane (WC2A 1EN), hybrid working 3 days in the office, 2 days working from home/another location.
Function: Trading
Salary: £50,000 - £55,000 dependant on skills and experiences + up to 15% bonus + health + up to 10% matched pension + benefits.
Do you want to use data to influence real marketing decisions for one of the UK’s best-known hospitality brands? We’re looking for a Senior Performance Marketing Analyst to join Premier Inn, playing a key role in helping our Performance Marketing team understand what’s working, what isn’t and where we should act next.
This isn’t a role where analysis simply ends with a dashboard. You’ll turn complex digital performance data into clear, commercial recommendations, helping us make better decisions around marketing investment, customer acquisition, conversion and revenue.
You will form close partnerships with Performance Marketing and our wider Commercial & Trading teams, and analyse digital performance across areas such as traffic, conversion, revenue and booking behaviour. You’ll identify trends, interrogate performance and translate your findings into tangible actions that can improve results.
Business partnering the Performance Marketing team, you’ll take ownership of your analytical backlog, prioritising the work that will make the biggest difference. You’ll also be comfortable bringing your insights to life, regularly presenting findings and recommendations to stakeholders and contributing to weekly marketing and commercial conversations.
What we’re looking for:
- Strong analytical experience gained within Performance Marketing, or eCommerce.
- Experience using Adobe Analytics or comparable web analytics tools such as Google Analytics.
- A strong understanding of metrics such as traffic, conversion, revenue, CPC / CPM, ROAS / Cost of Sale and ROI.
- The commercial mindset to understand marketing spend and identify opportunities to improve performance.
- Confidence turning complex data into clear, actionable recommendations.
- Strong stakeholder management and presentation skills.
- The ability to manage competing requests, prioritise effectively and own your workload.
- Experience within a consumer-facing business would be particularly valuable.
- BI tools and Databricks experience would be useful, but aren’t essential.
This is a brilliant opportunity for an analyst who wants to get closer to the commercial decisions and see their insight genuinely influence how a major consumer brand drives digital growth.
We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, a Leader in Stonewall’s Proud Employer Accreditation, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix. Join Premier Inn and help develop the skills, leaders and capabilities that will power our future success.
Senior Performance Marketing Analyst in London employer: Premier Inn
Premier Inn is an excellent employer, offering a supportive and friendly work environment in Bishop Auckland. With flexible part-time hours and competitive pay, employees benefit from Whitbread's comprehensive perks and clear pathways for career advancement, making it a rewarding place to grow and contribute to guest satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Analyst in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Premier Inn and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Premier Inn are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Premier Inn on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Premier Inn. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Performance Marketing Analyst in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Premier Inn. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Premier Inn:Show us that you’ve done your homework! In your application, briefly mention what you admire about Premier Inn’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Premier Inn
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Premier Inn will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Premier Inn, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
