At a Glance
- Tasks: Lead exciting marketing channels and drive revenue growth for Premier Inn.
- Company: Join Premier Inn's dynamic Performance Marketing team.
- Benefits: Competitive salary, bonus potential, hybrid working, and career development.
- Other info: Collaborate across teams and enjoy unique growth opportunities in a vibrant environment.
- Why this job: Make a real impact while experimenting with innovative marketing strategies.
- Qualifications: Experience in digital marketing, particularly in retail and affiliate marketing.
The predicted salary is between 35000 - 40000 £ per year.
Work Level: £35,000 - £40,000 + up to 15% bonus + bens
Contract Type: Fixed Term Contract to 9/1/27
Location: Chancery Lane (EC4Y 0HA) or Dunstable (LU5 5XE), hybrid working, 3 days in the office, 2 days working from home
Role Overview
Are you a commercially minded digital marketer looking to make a real impact? Join Premier Inn’s dynamic Performance Marketing team, where you’ll take ownership of exciting, revenue-driving channels and help shape the future of both our hotel and retail businesses. In this pivotal role, you’ll lead the growth of our Premier Inn at Home retail offering alongside our affiliate marketing channel, directly influencing product sales, customer acquisition, and hotel occupancy. You won’t just manage campaigns, you’ll own performance, test new ideas, and drive innovation in a highly visible role with measurable impact. This is a fantastic opportunity for someone who thrives on variety and challenge. From collaborating with creative, brand, and finance teams to building strong agency partnerships, you’ll play a central role in delivering full-funnel marketing campaigns that truly connect with customers.
What makes this role exciting:
- Ownership & impact: Take the lead on key revenue-driving channels and see the direct results of your work.
- Innovation-led: Experiment with new strategies, run tests, and continuously optimise performance using data-driven insights.
- Cross-functional exposure: Work closely with multiple teams, gaining a broad understanding of marketing, retail, and brand strategy.
- Growth opportunities: Develop your skills across analytics, campaign delivery, and stakeholder management.
- Retail + travel blend: A rare chance to work across both product and hospitality marketing in one role.
Requirements:
- Deep understanding of Retail marketing and Affiliate marketing
- Demonstrable experience in a digital marketing role with specific focus on the retail industry
- Experience managing agencies or if from an agency background, media/campaign planning
- Highly analytical and data driven with proven skills in analysis and reporting
- Understanding of the digital media mix and full-funnel marketing
Apply now and help define the future of the Premier Inn guest experience.
Performance Marketing Executive in London employer: Premier Inn
Premier Inn is an excellent employer, offering a supportive work culture where you can thrive as a Kitchen Team Member in Glasgow East Kilbride. With opportunities for career growth in hospitality, competitive pay, and benefits like a pension scheme and discounts, you'll find a rewarding environment that values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Premier Inn and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Premier Inn are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Premier Inn on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Premier Inn. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Premier Inn. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Premier Inn:Show us that you’ve done your homework! In your application, briefly mention what you admire about Premier Inn’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Premier Inn
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Premier Inn will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Premier Inn, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
