At a Glance
- Tasks: Design end-to-end digital experiences that enhance guest journeys at Premier Inn.
- Company: Join Premier Inn, a leader in hospitality, transforming guest experiences.
- Benefits: Competitive salary, health benefits, hybrid working, and up to 20% bonus.
- Other info: Collaborative environment with opportunities to tackle exciting challenges.
- Why this job: Make a real impact on millions of guests' experiences every week.
- Qualifications: Experience in ecommerce design, strong skills in interaction and experience design.
The predicted salary is between 53500 - 58500 £ per year.
Location: Holborn (EC4Y 0HA), hybrid working 3 days in the office, 2 days working from home/another location.
Function: Digital Product
Salary/Grade: £53,500 - £58,500 dependant on skills and experiences + health + up to 20% bonus + 10% matched pension + benefits.
At Premier Inn, we’re reshaping how millions of guests discover, book and experience a great night’s sleep, and this role sits right at the heart of that transformation. This is an opportunity to design end‑to‑end experiences that genuinely matter, spanning both the digital and physical moments of a stay. This will range from discovery and booking, through to arrival and in‑hotel experiences, to retention and repeat visits. You’ll help shape how guests experience Premier Inn before, during and after they walk through our doors.
We interact with millions of people digitally and welcome around 200,000 guests into our hotels every week. That scale means your work won’t sit in a silo. Instead, you’ll enjoy real breadth, collaborating across product, engineering, research and brand to create journeys that balance guest needs with commercial outcomes. Our customer base is split roughly 50/50 between B2C and B2B, so you’ll constantly explore how business and leisure journeys differ and how they overlap.
You’ll dig into some of our most exciting challenges such as:
- How AI is shaping discovery and booking
- How to make journeys simpler and more intuitive
- How arrival experiences flex between human interaction and self‑service
- How a guest’s device can become a trusted companion during their stay.
This is a role for someone with experience working in an ecommerce environment such as retail, gaming or travel, someone who loves solving complex problems, designing at scale, and seeing their work make a tangible difference for both customers and the business.
Strong expertise in interaction design, experience design, and prototyping, with the ability to balance guest needs, business goals, and technical constraints.
Skilled in research‑informed design, using analytics, qualitative insight, heuristic evaluation, and competitor analysis to guide design decisions.
Proficiency with Figma.
Excellent communicator, able to clearly articulate design intent, trade‑offs and accessibility considerations.
Deep understanding of accessibility, usability heuristics, platform‑specific patterns, and design‑system principles.
If you’re motivated by impact, variety, and the chance to shape experiences used by millions every week, we’d love to hear from you.
Digital Product Designer (Mid-weight) in London employer: Premier Inn
Premier Inn is an excellent employer, offering a supportive work culture where you can thrive as a Kitchen Team Member in Glasgow East Kilbride. With opportunities for career growth in hospitality, competitive pay, and benefits like a pension scheme and discounts, you'll find a rewarding environment that values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Product Designer (Mid-weight) in London
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at Premier Inn for a Digital Product Designer (Mid-weight), make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like Premier Inn before they go live!
We think you need these skills to ace Digital Product Designer (Mid-weight) in London
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like Digital Product Designer (Mid-weight) at Premier Inn, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work Premier Inn does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to Premier Inn. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at Premier Inn.
How to prepare for a job interview at Premier Inn
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with Premier Inn, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. Premier Inn might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at Premier Inn!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what Premier Inn is looking for.
