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- Tasks: Design end-to-end digital experiences that enhance guest journeys at Premier Inn.
- Company: Join Premier Inn, a leading hotel brand transforming guest experiences.
- Benefits: Competitive salary, health benefits, hybrid working, and up to 20% bonus.
- Other info: Collaborative environment with opportunities for professional growth and innovation.
- Why this job: Make a real impact on millions of guests' experiences every week.
- Qualifications: Experience in ecommerce design, strong skills in interaction and experience design.
The predicted salary is between 53500 - 58500 £ per year.
Location: Holborn (EC4Y 0HA), hybrid working 3 days in the office, 2 days working from home/another location.
Salary/Grade: £53,500 - £58,500 dependant on skills and experiences + health + up to 20% bonus + 10% matched pension + benefits.
At Premier Inn, we’re reshaping how millions of guests discover, book and experience a great night’s sleep, and this role sits right at the heart of that transformation. This is an opportunity to design end‑to‑end experiences that genuinely matter, spanning both the digital and physical moments of a stay. This will range from discovery and booking, through to arrival and in‑hotel experiences, to retention and repeat visits. You’ll help shape how guests experience Premier Inn before, during and after they walk through our doors.
We interact with millions of people digitally and welcome around 200,000 guests into our hotels every week. That scale means your work won’t sit in a silo. Instead, you’ll enjoy real breadth, collaborating across product, engineering, research and brand to create journeys that balance guest needs with commercial outcomes. Our customer base is split roughly 50/50 between B2C and B2B, so you’ll constantly explore how business and leisure journeys differ and how they overlap.
You’ll dig into some of our most exciting challenges such as:
- How AI is shaping discovery and booking
- How to make journeys simpler and more intuitive
- How arrival experiences flex between human interaction and self‑service
- How a guest’s device can become a trusted companion during their stay.
This is a role for someone with experience working in an ecommerce environment such as retail, gaming or travel, someone who loves solving complex problems, designing at scale, and seeing their work make a tangible difference for both customers and the business.
Strong expertise in interaction design, experience design, and prototyping, with the ability to balance guest needs, business goals, and technical constraints.
Skilled in research‑informed design, using analytics, qualitative insight, heuristic evaluation, and competitor analysis to guide design decisions.
Proficiency with Figma. Excellent communicator, able to clearly articulate design intent, trade‑offs and accessibility consideration.
Deep understanding of accessibility, usability heuristics, platform‑specific patterns, and design‑system principles.
If you’re motivated by impact, variety, and the chance to shape experiences used by millions every week, we’d love to hear from you.
We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, #10 in the Stonewall Workplace Equality Index, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.
Apply now and help define the future of the Premier Inn guest experience.
Digital Product Designer (Mid-weight) in London employer: Premier Inn
Contact Detail:
Premier Inn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Product Designer (Mid-weight) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow designers on platforms like LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work, especially projects that align with the role at Premier Inn. Tailor your presentation to showcase how your designs improve user experiences and solve real problems.
✨Tip Number 3
Prepare for interviews by practising common design questions and scenarios. Think about how you can articulate your design process and decisions, especially around accessibility and usability, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Premier Inn team and shaping guest experiences.
We think you need these skills to ace Digital Product Designer (Mid-weight) in London
Some tips for your application 🫡
Show Your Passion for Design: When you're writing your application, let your enthusiasm for digital product design shine through. We want to see how much you care about creating amazing user experiences that make a difference!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in ecommerce environments. We love seeing how your skills align with the challenges we face at Premier Inn!
Be Clear and Concise: Keep your writing straightforward and to the point. We appreciate clarity, so make it easy for us to understand your design intent and how you approach problem-solving.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Premier Inn
✨Know Your Design Process
Make sure you can clearly explain your design process, especially how you approach interaction and experience design. Be ready to discuss specific projects where you've used research-informed design to solve complex problems.
✨Showcase Your Prototyping Skills
Bring examples of your work using Figma or other prototyping tools. Be prepared to walk through your designs and explain the decisions you made, focusing on how they balance guest needs with business goals.
✨Understand the Brand
Familiarise yourself with Premier Inn's brand values and customer experience. Think about how your design philosophy aligns with their mission to enhance guest experiences before, during, and after their stay.
✨Prepare for Collaboration Questions
Since this role involves working across various teams, be ready to discuss your experience collaborating with product, engineering, and research teams. Share examples of how you’ve navigated differing perspectives to achieve a common goal.