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- Tasks: Lead the transformation of our digital guest journey and create intuitive online experiences.
- Company: Join Premier Inn, the UK's largest hotel brand, dedicated to seamless guest experiences.
- Benefits: Competitive salary, hybrid work model, and a chance to shape the future of hospitality.
- Why this job: Make a real impact on how millions experience our brand online.
- Qualifications: Proven experience in UX design, strong leadership skills, and expertise in digital product development.
- Other info: Be part of a top employer committed to inclusion and career growth.
The predicted salary is between 75000 - 80000 £ per year.
This range is provided by Premier Inn. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Lead UX Designer
Location: Hybrid – Minimum 3 days/week in our Holborn office, London (EC1N 2TD)
Salary: £75,000 – £80,000 dependant on skills and experience
Shape the Future of Sleep
At Premier Inn, we believe that a great night’s sleep can change everything. As the UK’s largest hotel brand with over 800 locations, we’re on a mission to make every stay seamless, comforting, and memorable. Now, we’re looking for a Lead UX Designer to join our dynamic Digital Product team and redefine how millions of guests experience our brand online.
Why This Role Matters
This is more than a design job — it’s a chance to lead the transformation of our digital guest journey. From dreaming about a getaway to checking in with ease, you’ll craft experiences that are intuitive, delightful, and unmistakably Premier Inn.
What You’ll Do
- Lead the vision for UX across our web and mobile platforms, creating experiences that are simple, elegant, and impactful.
- Champion the guest journey — from discovery and booking to check-in and beyond — ensuring every touchpoint reflects our brand’s warmth and reliability.
- Collaborate cross-functionally with brand, product, and engineering teams to build and evolve our design systems and visual language.
- Inspire and influence — present your work to stakeholders and senior leadership, guiding strategic decisions with clarity and creativity.
- Solve real problems — dive deep into user insights and data to design solutions that make every interaction feel effortless.
Who You Are
You\’re a strategic thinker, a passionate designer, and a natural leader. You thrive in fast-paced environments and know how to turn complex challenges into elegant solutions.
- Deep understanding of eCommerce, digital product development, and agile methodologies.
- Expertise in interaction design, visual/motion design, and user research.
- Mastery of tools like Figma, Miro, and prototyping software.
- Strong communicator — able to translate technical and commercial concepts into compelling design narratives.
- Experience building and scaling design systems in high-traffic digital environments.
Experience You Bring
- Proven track record in senior product design roles with a standout portfolio.
- Experience leading UX strategy and alignment sessions with stakeholders at all levels.
- Significant hands‑on experience designing complex interfaces for web and mobile applications.
We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by Department of Education and Rate my Apprenticeship, this year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job Function
Product Management
Industries
Hospitality, Hotels and Motels, and Travel Arrangements
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Lead UX Designer employer: Premier Inn
Contact Detail:
Premier Inn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead UX Designer
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend meetups, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially projects that align with the Lead UX Designer role. Make sure it’s easy to navigate and visually appealing — just like the designs you create!
✨Tip Number 3
Prepare for interviews by practising common UX design questions and scenarios. Think about how you can showcase your strategic thinking and problem-solving skills, as these are key for the role at Premier Inn.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Lead UX Designer
Some tips for your application 🫡
Show Off Your Portfolio: Your portfolio is your chance to shine! Make sure it showcases your best work, especially projects that highlight your UX design skills. We want to see how you’ve tackled real problems and created delightful user experiences.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing how you align with our mission at Premier Inn!
Be Clear and Concise: When writing your application, clarity is key. Use straightforward language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point while still showcasing your personality.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to explore more about what makes Premier Inn a great place to work!
How to prepare for a job interview at Premier Inn
✨Know Your Stuff
Before the interview, dive deep into Premier Inn's digital presence. Familiarise yourself with their website and mobile app, noting areas for improvement. This shows you’re not just a designer but someone who’s genuinely interested in enhancing their guest experience.
✨Showcase Your Portfolio
Bring your A-game by preparing a standout portfolio that highlights your best work. Focus on projects that demonstrate your expertise in eCommerce and user research. Be ready to discuss your design process and how you tackled specific challenges.
✨Prepare for Collaboration
Since this role involves cross-functional collaboration, think of examples where you’ve successfully worked with different teams. Be ready to share how you’ve influenced stakeholders and guided strategic decisions in past projects.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about their current UX challenges or how they envision the future of their digital guest journey. This not only shows your interest but also positions you as a forward-thinking candidate.