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- Tasks: Manage Programmatic/Display channels and optimise campaigns for maximum impact.
- Company: Join Premier Inn, Europe's leading budget hotel brand with a vibrant marketing team.
- Benefits: Enjoy up to 60% off stays, a competitive salary, and a bonus of up to 15%.
- Why this job: Be part of a dynamic team driving innovative digital marketing strategies.
- Qualifications: Experience in Programmatic/Display advertising and a data-driven mindset required.
- Other info: Flexible hybrid working and excellent career growth opportunities await you.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Channel Executive role at Premier Inn. Premier Inn are looking for a passionate and proactive Programmatic Channel Executive to join our Digital Marketing team, specialising in Programmatic/Display marketing. This role is pivotal in driving incremental revenue, increasing hotel occupancy and building long-term brand strength through full‑funnel digital marketing strategies. Working alongside a collaborative team, you’ll bring a strong grasp of the digital media mix to drive continuous improvement and support across cross‑channel initiatives that position Premier Inn as Europe’s no.1 budget hotel.
Contract Type: Full‑Time and Permanent
Salary: Up to ÂŁ45,000pa (for the right experience)
Location: Holborn, London or Houghton Regis, Bedfordshire & hybrid working, minimum 3 days a week in office
Why You’ll Love It Here:
- Up to 10% matched pension
- Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand
- Annual Incentive of up to 15% Bonus
What you’ll be doing:
- Lead the day‑to‑day management of Programmatic/Display channels, ensuring campaigns are planned, activated, and optimised effectively.
- Build and maintain strong relationships with external agencies, ensuring alignment with strategic goals and high‑quality execution.
- Deliver insightful reporting and data analysis to track KPIs, identify opportunities and inform future strategy.
- Work closely with our wider marketing teams including Brand, PR and Product to ensure strong cross‑departmental stakeholder management and a unified full‑funnel mindset.
- Use data‑driven insights to identify growth opportunities, test new strategies and continuously improve campaign performance.
What you’ll need:
- Proven experience in Programmatic/Display advertising.
- A data‑driven mindset with the ability to interpret performance metrics and translate them into actionable insights.
- A good grasp of the digital media mix and how channels work together to drive results.
- Ability to work independently, manage multiple projects, and bring proactive energy to the team.
Be part of our Commercial Team at Whitbread. Our brands speak for themselves, but that’s down to the work that our Marketing team puts in. Creativity and innovation allow us to elevate our brands, gain new guests and keep our regulars coming back for more. From producing branded adverts that showcase our ever‑changing hotel rooms, right through to promoting new launches, B2B and collaborating with media agencies to deliver different digital campaigns, you’ll be there using insight, data and strategy to get our brands noticed.
Job Details:
- Seniority level: Not Applicable
- Employment type: Full‑time
- Job function: Advertising and Marketing
- Industries: Retail, Airlines and Aviation, and Hospitality
Channel Executive in Houghton Regis employer: Premier Inn
Contact Detail:
Premier Inn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Executive in Houghton Regis
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Premier Inn or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Brush up on Programmatic/Display marketing trends and be ready to discuss how you can drive revenue and occupancy. Show them you’re not just passionate but also knowledgeable.
✨Tip Number 3
Don’t forget to showcase your data-driven mindset! Bring examples of how you've used insights to improve campaign performance in the past. This will demonstrate your ability to deliver results and align with their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Premier Inn and ready to contribute to their success.
We think you need these skills to ace Channel Executive in Houghton Regis
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Channel Executive role. Highlight your experience in Programmatic/Display advertising and any relevant data-driven achievements. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills align with our goals at Premier Inn. Let us know why you're the perfect fit for this role.
Showcase Your Data Skills: Since this role requires a data-driven mindset, be sure to include examples of how you've used data to drive campaign performance in the past. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Premier Inn
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of Programmatic and Display advertising. Be ready to discuss specific campaigns you've worked on, the strategies you used, and the results you achieved. This shows you're not just familiar with the concepts but have real-world experience.
✨Data is Your Best Friend
Since this role requires a data-driven mindset, prepare to talk about how you've used data to inform your decisions in past roles. Bring examples of KPIs you've tracked and how you've translated those insights into actionable strategies. This will demonstrate your analytical skills and ability to drive performance.
✨Show Your Collaborative Spirit
Premier Inn values teamwork, so be ready to share examples of how you've successfully collaborated with other departments or external agencies. Highlight any cross-channel initiatives you've been part of and how you ensured alignment with strategic goals. This will show that you can work well in a team environment.
✨Ask Insightful Questions
Prepare some thoughtful questions about Premier Inn's current marketing strategies or future goals. This not only shows your interest in the company but also gives you a chance to demonstrate your understanding of the digital media mix and how it can drive results for their brand.
