Ecommerce Analyst

Salary: £36,000 - £41,000 dependant on skills and experiences up to 15% bonus + health + 10% matched pension + bens

Contract Type: Permanent

Location: Office based - Chancery Lane

Role Overview

Are you passionate about turning data into meaningful insight that drives real commercial impact? We’re looking for an ambitious E-commerce Analyst to join a fast-paced, collaborative team where your work will directly shape digital performance and customer experience.

In this role, you’ll sit at the heart of our E-commerce function, owning and analysing website and app performance to unlock growth opportunities. From tracking daily conversion and revenue trends to delivering deep-dive performance insights, you’ll play a critical role in helping the business understand what drives success and where to go next.

What makes this role exciting? You won’t just report on performance, you’ll influence it. You’ll lead insights in weekly trading forums, collaborate with teams across Marketing, Product and CRM, and contribute to the launch of new features, campaigns and A/B tests. Whether it’s uncovering hidden customer behaviours, improving conversion journeys, or calculating the true impact of campaigns, your analysis will directly shape decision-making at a senior level.

You’ll also have the opportunity to refine and advance our testing capability by supporting sophisticated A/B experimentation, analysing long-term performance trends and helping embed a genuinely data-driven culture. This is a role where curiosity, creativity and analytical thinking are rewarded, and where your work can tangibly improve the customer experience.

• Deep knowledge of web analytics platforms (e.g. Adobe Analytics). Ability to confidently use web analytics tools to interpret end-to-end customer journeys, monitor KPIs, deep-dive into performance fluctuations and surface actionable insights that drive commercial performance.
• Experience supporting a trading-focused commercial team. Proven experience working within an e-commerce or trading environment, translating performance data into clear insights that drive revenue, conversion, and influence testing ideation.
• Advanced knowledge of A/B testing and optimisation. Strong understanding of experimentation methodologies, including test set up, statistical significance, and incrementality, with the ability to evaluate and improve site performance.
• Experience with BI and data visualisation tools (e.g. Power BI). Skilled in building and interpreting dashboards to communicate performance trends, ensuring stakeholders have clear, accurate, and actionable reporting.
• Comfortable querying large datasets to extract, manipulate, and analyse data, supporting deeper insight generation beyond standard reporting tools.

Whitbread PLC is one of the UK’s leading hospitality companies, owning some of the nation’s most-loved brands. Its portfolio includes Premier Inn, Beefeater, Brewers Fayre, Table Table, and Cookhouse & Pub. The company operates over 900 hotels across the UK and Germany and runs hundreds of restaurants nationwide. As a FTSE100-listed business, Whitbread combines scale, quality, and purpose to deliver exceptional experiences for guests and team members alike.

We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by the Department of Education and Rate My Apprenticeship. This year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.