At a Glance
- Tasks: Shape and deliver the F&B commercial strategy to drive growth and enhance guest experiences.
- Company: Join Premier Inn, a leader in hospitality with a focus on innovation.
- Benefits: Enjoy a bonus up to 20%, pension contributions, and discounts on stays.
- Other info: Collaborate with diverse teams and unlock exciting growth opportunities.
- Why this job: Make a real impact on guest experiences and business performance in a dynamic environment.
- Qualifications: Experience in commercial strategy and understanding of F&B performance drivers.
The predicted salary is between 50000 - 60000 £ per year.
Contract Type Permanent
Office Based Dunstable LU5
Hybrid working 3 days a week in the office
Are you a commercially driven strategist with a passion for turning insight into action? At Premier Inn, we're looking for an exceptional commercial leader to help shape the future of our Food & Beverage offering, driving growth, enhancing the guest experience and unlocking opportunities across every stage of the customer journey.
In this highly influential role, you'll be at the heart of developing and delivering the F&B commercial strategy, working across teams to identify new growth opportunities, optimise performance and ensure our products are positioned brilliantly wherever guests engage with us. From demand generation and digital channels to onsite conversion and operational delivery, your insights and recommendations will directly impact sales, guest appeal and business performance.
What you'll be doing
- Shape and deliver the Premier Inn F&B commercial strategy, identifying growth opportunities across breakfast, dinner and drinks while using customer, market and commercial insights to drive long-term performance.
- Drive Food & Beverage sales throughout the guest journey, working with Digital, CRM and E-commerce teams to optimise proposition visibility, guest engagement and conversion across Premier Inn channels.
- Provide commercial insight and performance analysis, monitoring revenue trends, competitor activity and key performance drivers to inform strategic decisions, maximise sales and improve commercial outcomes.
- Collaborate with cross-functional teams, including F&B Product, Marketing, Operations and Commercial teams, to ensure propositions, pricing, messaging and guest experiences support business growth objectives.
- Identify and develop new commercial opportunities, supporting the creation and testing of innovative offers, promotional activity and guest-focused propositions, while providing flexible support across the wider F&B Finance team during key business priorities.
Why You'll love it here
Bonus up to 20%
Up to 10% contributory pension
Up to 60% off Premier Inn and Hub stays
What you'll need
- Understanding of F&B commercial levers, guest behaviour and multi-channel performance drivers.
- Knowledge of digital and booking-journey mechanics, including how merchandising and UX influence F&B conversion.
- Experience partnering with digital, marketing, CRM or ecommerce teams to drive commercial outcomes.
- Experience working across a wide range of teams to deliver commercial outcomes
- Experience in commercial strategy, trading, category management or commercial finance in a multi-site or consumer-facing business.
- Strong Excel and modelling skills, able to work with large, unclear or incomplete data to support decision making
F&B Commercial Strategy Manager in Dunstable employer: Premier Inn
Premier Inn is an excellent employer, offering a supportive work culture where you can thrive as a Kitchen Team Member in Glasgow East Kilbride. With opportunities for career growth in hospitality, competitive pay, and benefits like a pension scheme and discounts, you'll find a rewarding environment that values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land F&B Commercial Strategy Manager in Dunstable
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Premier Inn and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Premier Inn are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Premier Inn on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Premier Inn. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace F&B Commercial Strategy Manager in Dunstable
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Premier Inn. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Premier Inn:Show us that you’ve done your homework! In your application, briefly mention what you admire about Premier Inn’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Premier Inn
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Premier Inn will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Premier Inn, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
