At a Glance
- Tasks: Lead the vision for data-driven products that enhance guest experiences and drive loyalty.
- Company: Join Premier Inn, the UK's largest hotel brand known for comfort and value.
- Benefits: Enjoy healthcare, discounts on stays, and an annual bonus of up to 30%.
- Other info: Be part of a dynamic team with opportunities for growth in a fast-paced environment.
- Why this job: Shape the future of digital experiences and make a real impact on guest satisfaction.
- Qualifications: Experience in digital product management with a focus on data and personalisation.
The predicted salary is between 59400 - 72600 £ per year.
At Premier Inn, guests choose us because they know what they’re getting — a great night’s sleep, good value, and an experience they can rely on. As the UK’s largest hotel brand, we are famous for our warm welcome, comfy beds and unlimited breakfasts. We now have an exciting opportunity to bring that same consistency and quality to our digital experiences.
As part of our investment in strengthening our digital and data foundations, we're looking for a Digital Product Manager – Data Activation & Retention to join our dynamic Digital Product team. This role sits at the heart of how we use customer and hotel data today and in the future. As the way customers discover and book travel continues to evolve, you’ll play a key role in deepening guest loyalty and unlocking new monetisation opportunities.
You’ll shape the products and platforms that turn data into action — from richer customer profiles and hotel-level insights to more personalised experiences across digital and hotel touchpoints. Working closely with Commercial, Technology and Data teams, you’ll identify opportunities, define a clear product roadmap and deliver solutions that create meaningful value for both our guests and the business.
Why You’ll Love It Here:
- Healthcare: Family BUPA healthcare
- Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand
- Annual Incentive: up to 30% Bonus
What you’ll be doing:
You'll own the vision and roadmap for our data activation and retention products, transforming complex customer and hotel data into scalable capabilities that power more personalised guest experiences. You’ll work to ensure our communications and interactions feel relevant and human, while supporting AI-driven use cases such as recommendations, audience targeting and predictive insights.
A long side this, you'll define clear success measures and performance frameworks for personalisation and retention initiatives, championing data-led experiences that help teams across Premier Inn unlock new opportunities, improve performance and solve emerging business challenges.
What you’ll need:
- Proven experience as a Digital or Data-focused Product Manager ideally in a Data Rich environment.
- Strong understanding of how data enables personalisation, retention and business growth.
- Experience working with customer and product data, data platforms, analytics and AI-driven products.
- Confidence developing measurement frameworks, KPIs and self-service insights.
- A collaborative and commercial mindset, with a passion for improving guest experiences at scale.
Digital Product Manager - Data Activation & Retention employer: Premier Inn
Premier Inn is an excellent employer, offering a supportive work culture where you can thrive as a Kitchen Team Member in Glasgow East Kilbride. With opportunities for career growth in hospitality, competitive pay, and benefits like a pension scheme and discounts, you'll find a rewarding environment that values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Product Manager - Data Activation & Retention
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
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Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Premier Inn looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
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✨Apply Directly Via Company Websites
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We think you need these skills to ace Digital Product Manager - Data Activation & Retention
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Premier Inn, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Premier Inn and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Premier Inn
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Premier Inn might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Premier Inn.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
