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- Tasks: Design impactful digital experiences for millions of guests at Premier Inn.
- Company: Join a leading hospitality brand committed to innovation and inclusivity.
- Benefits: Competitive salary, health benefits, hybrid working, and up to 20% bonus.
- Other info: Be part of a Top Employer with excellent career growth opportunities.
- Why this job: Shape guest experiences and solve exciting challenges in a dynamic environment.
- Qualifications: Experience in ecommerce design, strong skills in interaction and experience design.
The predicted salary is between 53500 - 58500 £ per year.
Location: Holborn (EC4Y 0HA), hybrid working 3 days in the office, 2 days working from home/another location.
Salary/Grade: £53,500 - £58,500 dependant on skills and experiences + health + up to 20% bonus + 10% matched pension + benefits.
At Premier Inn, we’re reshaping how millions of guests discover, book and experience a great night’s sleep, and this role sits right at the heart of that transformation. This is an opportunity to design end‑to‑end experiences that genuinely matter, spanning both the digital and physical moments of a stay. This will range from discovery and booking, through to arrival and in‑hotel experiences, to retention and repeat visits. You’ll help shape how guests experience Premier Inn before, during and after they walk through our doors.
We interact with millions of people digitally and welcome around 200,000 guests into our hotels every week. That scale means your work won’t sit in a silo. Instead, you’ll enjoy real breadth, collaborating across product, engineering, research and brand to create journeys that balance guest needs with commercial outcomes. Our customer base is split roughly 50/50 between B2C and B2B, so you’ll constantly explore how business and leisure journeys differ and how they overlap.
You’ll dig into some of our most exciting challenges such as:
- How AI is shaping discovery and booking
- How to make journeys simpler and more intuitive
- How arrival experiences flex between human interaction and self‑service
- How a guest’s device can become a trusted companion during their stay.
This is a role for someone with experience working in an ecommerce environment such as retail, gaming or travel, someone who loves solving complex problems, designing at scale, and seeing their work make a tangible difference for both customers and the business.
Strong expertise in interaction design, experience design, and prototyping, with the ability to balance guest needs, business goals, and technical constraints.
Skilled in research‑informed design, using analytics, qualitative insight, heuristic evaluation, and competitor analysis to guide design decisions.
Proficiency with Figma. Excellent communicator, able to clearly articulate design intent, trade‑offs and accessibility consideration.
Deep understanding of accessibility, usability heuristics, platform‑specific patterns, and design‑system principles.
If you’re motivated by impact, variety, and the chance to shape experiences used by millions every week, we’d love to hear from you.
We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, #10 in the Stonewall Workplace Equality Index, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.
Apply now and help define the future of the Premier Inn guest experience.
Digital Product Designer (Mid-weight) employer: Premier Inn
Contact Detail:
Premier Inn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Product Designer (Mid-weight)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Premier Inn. A friendly chat can open doors and give you insider info on what they’re looking for.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work, especially projects that align with the role. We want to see how you tackle design challenges and create user-friendly experiences.
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to digital product design. Think about how you’d approach the challenges mentioned in the job description and be ready to share your thought process.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Premier Inn team and shaping guest experiences.
We think you need these skills to ace Digital Product Designer (Mid-weight)
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for digital product design! Share examples of projects that excite you and how they relate to the role. We want to know what makes you tick!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in ecommerce environments. We love seeing how your skills align with our needs, so don’t hold back!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to articulate your design intent and experiences. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Premier Inn
✨Know Your Design Process
Make sure you can clearly articulate your design process, especially how you approach interaction and experience design. Be ready to discuss specific projects where you've used research-informed design to solve complex problems.
✨Showcase Your Prototyping Skills
Bring examples of your work using Figma or other prototyping tools. Be prepared to walk through your designs and explain the decisions you made, focusing on how they balance guest needs with business goals.
✨Understand the Business Context
Familiarise yourself with Premier Inn's customer base and the differences between B2C and B2B journeys. Think about how your design solutions can enhance both types of experiences and be ready to share your insights during the interview.
✨Communicate Clearly
Practice articulating your design intent and the trade-offs you've made in your projects. Being an excellent communicator is key, so ensure you can discuss accessibility considerations and usability heuristics confidently.