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- Tasks: Support the CRM Marketing Manager in executing impactful campaigns across email and digital channels.
- Company: Join Premier Inn, Europe's No.1 budget hotel brand, part of Whitbread.
- Benefits: Enjoy up to 60% off stays, a bonus scheme, and hybrid working options.
- Why this job: Gain hands-on CRM experience and make a real impact in a creative marketing environment.
- Qualifications: No prior CRM experience needed; just a passion for marketing and eagerness to learn.
- Other info: Full-time role with opportunities for growth in a dynamic team.
The predicted salary is between 28000 - 42000 £ per year.
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Resourcing Partner- Direct Hire at Whitbread
At Whitbread, we\’re there for our customers from when they first consider booking to the moment they walk through our doors. Our Commercial team monitors guest bookings and dining trends to ensure we deliver great value and a seamless experience. Our Marketing team then brings our brands to life, creating engaging campaigns, designing menus, showcasing our services and inspiring every customer interaction.
As our new CRM Executive, you\’ll support the CRM Marketing Manager in delivering standout campaigns that make Premier Inn the No.1 budget hotel in Europe. You\’ll contribute to planning, coordinating, and executing campaigns across email and digital channels, working closely with brands, agencies, and internal teams to ensure everything runs smoothly from concept to delivery.
This is more than just a support role, it’s your chance to learn the ropes in brand-focused marketing, gain hands-on CRM experience, and make a visible impact on campaign performance and guest engagement. So, whether you’re new into your marketing career or wanting to develop in this area, this is the opportunity to make a difference.
Role: CRM Executive
Contract Type: Full-Time and Permanent
Salary: Up to £35,000pa (for the right level of experience)
Location: Whitbread Court, and hybrid working with coming to the office a minimum of 3 days a week
Why You’ll Love It Here
- Up to 10% matched pension
- Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand
- Annual Incentive of up to 15% Bonus
Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/
What you’ll be doing:
- Plan and manage campaign schedules and calendars, ensuring timely execution.
- Support weekly trading and email communication to internal teams and customers.
- Assist in every stage of campaign delivery, from briefing to quality assurance to deployment.
- Handle daily campaign operations and manage service inbox requests.
- Brief, build, and deploy CRM-driven service and automated activities using targeted workflows and data segmentation.
- Ensure all campaign components (creative, data, systems) integrate smoothly.
- Maintain efficient CRM delivery by leveraging both existing and emerging system capabilities.
- Learn and use Adobe Campaign and other CRM tools.
- Collaborate across teams, stepping in wherever needed to keep campaigns on-brand and impactful.
What you’ll need:
- Ideally some experience in CRM using Adobe Campaign or other CRM systems and campaign platforms – although don\’t worry if you haven\’t as we can teach this
- Good experience in marketing/customer focused environment with understanding of marketing principles and CRM
- Experience of campaign proposition briefing and development ways of working
- a keen interest in brand and marketing
- Curious, eager to learn, and enthusiastic about growing in CRM and campaign management
- Organized, detail-oriented and reliable, ready to juggle campaign schedules and priorities
- A clear communicator, comfortable collaborating across teams and stakeholders
- Tech-savvy
Be part of our Commercial Team at Whitbread
Our brands speak for themselves, but that’s down to the work that our Marketing team put in. Creativity and innovation allow us to elevate our brands, gain new guests and keep our regulars coming back for more. From producing branded adverts that showcase our ever-changing hotel rooms, right through to promoting new launches, B2B and collaborating with Media agencies to deliver different digital campaigns, you’ll be there using insight, data and strategy to get our brands noticed.
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Art/Creative, and Sales
-
Industries
Retail and Airlines and Aviation
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CRM Executive employer: Premier Inn
Contact Detail:
Premier Inn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with CRM tools, especially Adobe Campaign, as this role requires hands-on experience. Even if you haven't used it before, showing a willingness to learn and mentioning any relevant software skills can set you apart.
✨Tip Number 2
Demonstrate your understanding of marketing principles by discussing any previous experiences where you've contributed to campaigns or projects. Highlighting your ability to work collaboratively across teams will also resonate well with the hiring managers.
✨Tip Number 3
Stay updated on current trends in digital marketing and CRM strategies. Being able to discuss recent successful campaigns or innovative ideas during your conversations can show your enthusiasm and knowledge about the industry.
✨Tip Number 4
Prepare to discuss how you manage multiple tasks and priorities effectively. This role requires strong organisational skills, so sharing specific examples of how you've successfully juggled responsibilities in the past will demonstrate your reliability.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the CRM Executive position at Premier Inn. Understand the key responsibilities and required skills, such as experience with CRM systems and campaign management.
Tailor Your CV: Customise your CV to highlight relevant experience in marketing and CRM. Emphasise any specific projects or roles where you managed campaigns or worked with CRM tools, even if it was in a different context.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention your eagerness to learn and grow in CRM, and how your skills align with the responsibilities outlined in the job description.
Showcase Your Communication Skills: In both your CV and cover letter, demonstrate your clear communication abilities. Provide examples of how you've collaborated with teams or stakeholders in previous roles, as this is crucial for the CRM Executive position.
How to prepare for a job interview at Premier Inn
✨Understand the Role
Before your interview, make sure you thoroughly understand the responsibilities of a CRM Executive. Familiarise yourself with campaign management, email marketing, and how CRM systems like Adobe Campaign work. This will help you answer questions confidently and show your genuine interest in the role.
✨Showcase Your Organisational Skills
As a CRM Executive, you'll need to juggle multiple campaigns and schedules. Be prepared to discuss how you stay organised and manage your time effectively. You could share examples from past experiences where you successfully handled multiple tasks or projects.
✨Demonstrate Your Curiosity
The job description mentions a keen interest in brand and marketing. During the interview, express your enthusiasm for learning and growing in CRM and campaign management. Ask insightful questions about the company's marketing strategies and how they measure campaign success.
✨Prepare for Team Collaboration Questions
Since the role involves working closely with various teams, be ready to discuss your experience in collaborative environments. Think of examples where you worked with others to achieve a common goal, highlighting your communication skills and ability to adapt.