At a Glance
- Tasks: Lead SEO and AI search strategy for Premier Inn, optimising digital presence.
- Company: Join Premier Inn, a beloved UK brand, at the forefront of search innovation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on emerging technologies and career development.
- Why this job: Shape the future of search and impact millions of customers daily.
- Qualifications: Experience in SEO and AI search, strong communication skills, and a passion for innovation.
The predicted salary is between 60000 - 75000 € per year.
Location: Holborn, hybrid working 3 days in the office, 2 days working from home/another location.
Team: Performance Marketing.
Be at the forefront of how Premier Inn shows up across Search & AI. As consumer search behaviour evolves faster than ever—from traditional SEO to the rise of AI search agents like Gemini, ChatGPT, Perplexity and others—Premier Inn is investing in a future‑focused specialist who can lead us into this new era. This is an exciting and influential role that combines deep SEO expertise with the emerging world of AI‑driven search, LLM optimisation, technical performance, and PR/social visibility. You’ll play a pivotal role in how millions of people discover, engage with, and choose Premier Inn every day.
If you're passionate about the future of search, understand how platforms like ChatGPT, Google, Gemini and Boolean integrations surface brand information, and want to shape how a household UK brand shows up across all these ecosystems—we’d love to hear from you.
What you’ll be doing:
- Lead the evolution of Search at Premier Inn. You’ll define and drive the roadmap for both SEO and AI search across our Commercial, Marketing, Content, Brand and Technology teams. You’ll set the direction, identify opportunities, and champion how we optimise for search engines and LLM search agents.
- Own SEO & AI strategy across the entire business. From technical SEO and site architecture to AI search visibility, schema markup, digital PR and content optimisation, you’ll guide Premier Inn’s end‑to‑end organic performance programme.
- Become the internal expert on AI search performance. You’ll understand how LLMs retrieve and prioritise information and how Premier Inn can appear more accurately and prominently in AI‑generated answers. You'll bring a point of view on what we should be doing today and what’s coming next.
- Influence senior stakeholders. With large cross‑functional teams and a complex, matrixed organisation, your ability to influence, educate and inspire will be crucial. You’ll bring clarity on performance, opportunities and innovation at all levels of the business.
- Lead tools, tech and measurement. You’ll own the tools and platforms that track our SEO and AI search performance, working closely with Technology and Data to ensure accuracy, insight and continual improvement.
- Coach and develop talent. You'll line‑manage one direct report (SEO Executive) and manage the relationship with our specialist SEO agencies, ensuring both are delivering at a high standard and continually improving.
Some of your key responsibilities:
- Define the SEO & AI search strategy and roadmap.
- Lead technical and on‑page optimisation.
- Manage SEO agencies and key search/AI technology partnerships.
- Drive performance reporting and insight, including dashboards.
- Optimise for LLM‑powered search agents (ChatGPT, Gemini, Perplexity etc.).
What you’ll bring:
- Experience in SEO, AI search or organic performance.
- Strong technical SEO capabilities and comfort shaping complex programmes.
- A clear view on the future of AI search and how brands can win.
- Experience in large, matrixed organisations with a major online consumer presence.
- Excellent communication and influencing skills at all levels.
- Experience managing agencies, tools, budgets and direct reports.
- A passion for innovation, experimentation and emerging search technology.
Why this role is special:
This isn’t just another SEO role. It’s a chance to lead one of the UK’s most loved brands into the next generation of Search, shaping how millions of customers discover Premier Inn across both today’s platforms—and tomorrows. You’ll work across Marketing, Brand, Technology, Data, and your work will have a direct impact on digital performance, customer experience and brand visibility.
AI & SEO Marketing Manager employer: Premier Inn
Premier Inn is an exceptional employer that champions innovation and growth, particularly in the dynamic field of AI and SEO marketing. With a hybrid working model based in Holborn, employees enjoy a collaborative work culture that fosters creativity and professional development, while also having the flexibility to work from home. The opportunity to lead transformative strategies for a beloved UK brand not only enhances your career but also allows you to make a significant impact on how millions engage with Premier Inn.
StudySmarter Expert Advice🤫
We think this is how you could land AI & SEO Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO and AI projects. This is your chance to demonstrate what you can do and how you can help Premier Inn stand out in the search game.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their current SEO strategies and think about how you can bring fresh ideas to the table. We want to see your passion for innovation!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Premier Inn team.
We think you need these skills to ace AI & SEO Marketing Manager
Some tips for your application 🫡
Show Your Passion for AI and SEO:Make sure to highlight your enthusiasm for both AI and SEO in your application. We want to see how you can bring fresh ideas to the table and lead us into the future of search!
Tailor Your CV and Cover Letter:Don’t just send a generic CV! Tailor it to reflect the specific skills and experiences that match the job description. We love seeing how your background aligns with our needs at Premier Inn.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your key achievements and skills shine through without any fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting role at Premier Inn!
How to prepare for a job interview at Premier Inn
✨Know Your SEO and AI Inside Out
Make sure you brush up on the latest trends in SEO and AI search technologies. Familiarise yourself with how platforms like ChatGPT and Gemini work, and be ready to discuss how they can impact Premier Inn's visibility. Showing that you understand the nuances of both traditional SEO and AI-driven search will set you apart.
✨Prepare to Influence and Inspire
Since this role involves influencing senior stakeholders, think about examples from your past where you've successfully communicated complex ideas. Prepare to share how you've educated teams or led initiatives that required cross-functional collaboration. This will demonstrate your ability to navigate a matrixed organisation effectively.
✨Showcase Your Technical Skills
Be ready to dive deep into technical SEO topics during the interview. Brush up on site architecture, schema markup, and performance measurement tools. You might be asked to provide insights on how to optimise for LLM-powered search agents, so having specific strategies in mind will show you're the right fit for the role.
✨Demonstrate Your Passion for Innovation
This role is all about leading Premier Inn into the future of search, so convey your enthusiasm for emerging technologies. Share any personal projects or experiments you've undertaken in the SEO or AI space. This will highlight your proactive approach and passion for staying ahead of the curve.
