At a Glance
- Tasks: Lead brand strategy and drive growth for Mr Kipling, a beloved UK brand.
- Company: Join Premier Foods, one of the UK's largest food businesses with iconic brands.
- Benefits: Competitive salary, car allowance, bonus, pension, and employee discounts.
- Other info: Inclusive culture that values authenticity and supports disability inclusion.
- Why this job: Make a real impact on a £200m brand with ambitious growth plans.
- Qualifications: Proven experience as a Senior Brand Manager in FMCG with strong analytical skills.
The predicted salary is between 50000 - 65000 € per year.
Based in St Albans, AL1 2RE (Hybrid 50%) for a 12 Month FTC, Full Time.
Join Premier Foods — where people, brands and purpose come together. We’re proud to be one of the UK’s largest listed food businesses, with over 4,000 colleagues across 13 sites shaping the future of some of Britain’s best‑loved brands, found in 94% of households nationwide.
We’re looking for a commercially astute, results‑driven Senior Brand Manager to play a key role in driving growth for one of the UK’s most iconic and much‑loved brands – Mr Kipling on a 12 month FTC.
Mr Kipling is a c.£200m RSV brand with ambitious growth plans. In this role, you’ll take ownership of key areas of the brand portfolio, shaping strategy and delivering growth through quality improvements, compelling innovation and standout activation.
This is a fantastic opportunity for an experienced FMCG marketer who combines strong commercial acumen with creativity, strategic thinking and a passion for bringing brilliant ideas to life.
What you'll be doing?
- Brand & business leadership
- Full P&L responsibility for your areas of ownership, including monthly performance reporting and identifying key drivers of growth
- Monitoring market and competitor performance to identify risks, opportunities and actionable insights
- Shaping annual brand plans and contributing to longer‑term (3‑year) brand strategy
- Innovation & project leadership
- Defining and leading the innovation strategy across your portfolio
- Owning EPD (flavour and variant extension) innovation projects from initial concept through to launch
- Managing the Stage & Gate process, including P&L ownership and internal stakeholder alignment
- Developing launch plans and compelling retailer sell‑in stories in partnership with Sales
- Brand communication & activation
- Helping define events and activation strategy for a major year ahead
- Working cross‑functionally to deliver high‑quality execution across campaigns and initiatives
- Cross‑functional collaboration
- Partnering closely with Sales, Category, Finance, Operations, Packaging and R&D
- Presenting to retail buyers to influence ranging decisions and improve in‑store execution
What we need from you?
- Proven experience already operating at Senior Brand Manager level within a leading FMCG organisation
- Strong end‑to‑end (360°) brand management experience, with a track record of delivering results in a local market
- Highly commercial and analytical, comfortable building and presenting clear, data‑driven business cases
- A strategic marketer with an instinctive understanding of consumers and a passion for insight‑led decision making
- A proactive, agile self‑starter with a strong sense of ownership and accountability
- A collaborative leader who brings out the best in others and thrives in cross‑functional teams
What we offer you in return...
- Competitive salary
- Car Allowance
- Bonus
- Up to 7.5% pension
- Life assurance
- Wide range of online and in-house training
- Access to an employee discount scheme, with access to hundreds of nationwide retailers
Ready to apply...?
Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.
At Premier Foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome. We're proud to be a Disability Smart employer and are committed to supporting disability inclusion throughout our recruitment process. If you experience any access issues or require reasonable adjustments at any stage, please let us know so we can ensure you have the support you need.
Senior Brand Manager Kipling - 12 month FTC in St Albans employer: Premier Foods
At Premier Foods, we pride ourselves on being a leading employer in the FMCG sector, offering a vibrant work culture that champions creativity and collaboration. Located in St Albans, our hybrid working model allows for flexibility while you contribute to the growth of iconic brands like Mr Kipling. With competitive salaries, comprehensive training opportunities, and a commitment to inclusion, we empower our employees to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager Kipling - 12 month FTC in St Albans
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG world, especially those who might have insights into Premier Foods. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for the interview by diving deep into Mr Kipling’s brand history and current market position. Show us you know your stuff and can bring fresh ideas to the table!
✨Tip Number 3
Practice your pitch! Be ready to discuss how your experience aligns with the role. We want to hear about your past successes and how you can drive growth for Mr Kipling.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team at Premier Foods.
We think you need these skills to ace Senior Brand Manager Kipling - 12 month FTC in St Albans
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored specifically for the Senior Brand Manager role. Highlight your relevant experience in FMCG and showcase how your skills align with the responsibilities mentioned in the job description.
Showcase Your Achievements:Don’t just list your duties; focus on your achievements! Use quantifiable results to demonstrate how you've driven growth and innovation in previous roles. This will help us see the impact you can bring to Mr Kipling.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for brand management and why you’re excited about the opportunity at Premier Foods. Make it personal and engaging, so we can get a sense of who you are.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Premier Foods
✨Know Your Brands
Before the interview, dive deep into Mr Kipling and other brands under Premier Foods. Understand their market positioning, recent campaigns, and consumer insights. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your Commercial Acumen
Prepare to discuss specific examples of how you've driven growth in previous roles. Be ready to present data-driven business cases that highlight your analytical skills and strategic thinking. This is crucial for a Senior Brand Manager role where P&L responsibility is key.
✨Emphasise Cross-Functional Collaboration
Think of instances where you've successfully worked with different teams, such as Sales, R&D, or Marketing. Highlight your ability to lead cross-functional projects and how you’ve influenced decisions that led to successful product launches or brand activations.
✨Prepare for Innovation Discussions
Since innovation is a big part of this role, come prepared with ideas for potential new products or improvements to existing ones. Think about market trends and consumer needs, and be ready to discuss how you would approach the Stage & Gate process for bringing these ideas to life.
