At a Glance
- Tasks: Lead brand growth and innovation for FUEL10K and Ambrosia in the Breakfast category.
- Company: Join Premier Foods, a leading UK food business with a passion for brands.
- Benefits: Competitive salary, bonus, hybrid working, private medical insurance, and extensive learning opportunities.
- Other info: Inclusive culture that values authenticity and supports career growth.
- Why this job: Be at the forefront of brand strategy and make a real impact on breakfast products.
- Qualifications: Experience in brand marketing, strong analytical skills, and a strategic mindset.
The predicted salary is between 50000 - 70000 £ per year.
Join Premier Foods — where people, brands and purpose come together.
At Premier Foods, we're proud of our portfolio of much-loved brands and our ambitious plans for growth.
Our Breakfast & New Categories team was established following the acquisition of FUEL10K and has a clear mission: to become the momentum makers and fastest-growing category within Premier Foods.
- We're looking for an experienced and commercially minded
- Senior Brand Manager to lead the next stage of growth for
- FUEL10K and
Ambrosia within the Breakfast category. This is a unique opportunity to combine entrepreneurial thinking with the scale and support of one of the UK\'s leading food businesses.
You'll take ownership of category growth strategy and execution across cereals, porridge, breakfast drinks, breakfast-to-go and future category innovations, playing a key role in shaping the future of our breakfast portfolio.
What you\'ll be doing
As Senior Brand Manager, you\'ll sit at the heart of our growth agenda and be responsible for driving commercial performance, brand growth and innovation.
You'll
- Own P&L, market share and brand health performance across the Breakfast business.
- Develop and deliver winning growth strategies that drive consumer trial and retailer support.
- Be the FUEL10K brand champion, ensuring the brand is brilliantly represented across every touchpoint.
- Lead communication and activation plans across FUEL10K and Ambrosia Porridge.
- Drive innovation, renovation and line extension projects from concept through to launch.
- Analyse category, consumer and performance data to identify opportunities and recommend actions.
- Partner closely with Sales, Insights, Finance, Category Management, Customer Marketing, Commercial Planning, R&D and Operations to deliver business objectives.
- Coach and develop an Assistant Brand Manager, helping them thrive and grow in their role.
- What we need from you
We\'re looking for a passionate marketer who combines strategic thinking with commercial acumen and a love of brands and consumers.
You\'ll bring
- Experience in a brand marketing role, ideally within FMCG.
- A strategic mindset with the ability to balance short and long-term priorities.
- Strong commercial awareness and an understanding of how brands drive growth.
- Confidence influencing and engaging a wide range of stakeholders.
- Excellent analytical and problem-solving skills.
- Curiosity, creativity and a growth mindset.
- A collaborative style that helps bring people with you.
What we offer you in return
- Competitive salary and bonus
- Up to 7.5% pension
- Private medical insurance and life assurance
- Hybrid working (50% home / 50% office or site)
- Sharesave scheme and the option to purchase additional holiday
- Extensive learning and development opportunities
- Access to a wide employee discount scheme
Ready to apply?
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Apply and submit your CV tailored to this opportunity. We look forward to hearing from you.
At Premier foods we believe in inclusion, authenticity and individuality.
We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in.
Our culture is one where everyone is welcome.
We\'re proud to be a Disability Smart employer and are committed to supporting disability inclusion throughout our recruitment process.
If you experience any access issues or require reasonable adjustments at any stage, please let us know so we can ensure you have the support you need.
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StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Breakfast in St Albans
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Premier Foods and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Premier Foods are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Premier Foods on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Premier Foods. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager - Breakfast in St Albans
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Premier Foods. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Premier Foods:Show us that you’ve done your homework! In your application, briefly mention what you admire about Premier Foods’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Premier Foods
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Premier Foods will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Premier Foods, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
