At a Glance
- Tasks: Lead brand strategy and drive growth for the iconic Mr Kipling brand.
- Company: Join Premier Foods, a top UK food business with beloved brands.
- Benefits: Enjoy a competitive salary, bonus, pension, and employee discounts.
- Other info: Inclusive culture that values authenticity and supports disability inclusion.
- Why this job: Make a real impact on a brand loved by millions while developing your career.
- Qualifications: Experience as a Senior Brand Manager in FMCG with strong analytical skills.
The predicted salary is between 50000 - 60000 € per year.
Join Premier Foods — where people, brands and purpose come together. We’re proud to be one of the UK’s largest listed food businesses, with over 4,000 colleagues across 13 sites shaping the future of some of Britain’s best‑loved brands, found in 94% of households nationwide, making us one of the UK’s top three ambient food suppliers.
We’re looking for a commercially astute, results‑driven Senior Brand Manager to play a key role in driving growth for one of the UK’s most iconic and much‑loved brands – Mr Kipling on a 12 month FTC. Mr Kipling is a c.£200m RSV brand with ambitious growth plans. In this role, you’ll take ownership of key areas of the brand portfolio, shaping strategy and delivering growth through quality improvements, compelling innovation and standout activation.
This is a fantastic opportunity for an experienced FMCG marketer who combines strong commercial acumen with creativity, strategic thinking and a passion for bringing brilliant ideas to life.
What you'll be doing?
- Brand & business leadership
- Full P&L responsibility for your areas of ownership, including monthly performance reporting and identifying key drivers of growth
- Monitoring market and competitor performance to identify risks, opportunities and actionable insights
- Shaping annual brand plans and contributing to longer‑term (3-year) brand strategy
- Innovation & project leadership
- Defining and leading the innovation strategy across your portfolio
- Owning EPD (flavour and variant extension) innovation projects from initial concept through to launch
- Managing the Stage & Gate process, including P&L ownership and internal stakeholder alignment
- Developing launch plans and compelling retailer sell‑in stories in partnership with Sales
- Brand communication & activation
- Helping define events and activation strategy for a major year ahead
- Working cross‑functionally to deliver high‑quality execution across campaigns and initiatives
- Partnering closely with Sales, Category, Finance, Operations, Packaging and R&D
- Presenting to retail buyers to influence ranging decisions and improve in‑store execution
What we need from you?
- Proven experience already operating at Senior Brand Manager level within a leading FMCG organisation
- Strong end‑to‑end (360) brand management experience, with a track record of delivering results in a local market
- Highly commercial and analytical, comfortable building and presenting clear, data‑driven business cases
- A strategic marketer with an instinctive understanding of consumers and a passion for insight‑led decision making
- A proactive, agile self‑starter with a strong sense of ownership and accountability
- A collaborative leader who brings out the best in others and thrives in cross‑functional teams
What we offer you in return…?
- Bonus
- Up to 7.5% pension
- Life assurance
- Wide range of online and in‑house training
- Access to an employee discount scheme, with access to hundreds of nationwide retailers
At Premier Foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.
We're proud to be a Disability Smart employer and are committed to supporting disability inclusion throughout our recruitment process. If you experience any access issues or require reasonable adjustments at any stage, please let us know so we can ensure you have the support you need.
Senior Brand Manager Kipling - 12 month FTC employer: Premier Foods
At Premier Foods, we pride ourselves on being a leading employer in the FMCG sector, offering a dynamic work environment where creativity and commercial acumen thrive. Our inclusive culture fosters personal and professional growth, supported by comprehensive training programmes and a commitment to employee well-being, including competitive benefits like bonuses and pension schemes. Join us in shaping the future of iconic brands like Mr Kipling, where your contributions will be valued and recognised in a collaborative team setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager Kipling - 12 month FTC
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG world, especially those who have experience with brands like Mr Kipling. A friendly chat can lead to insider info or even a referral that could give you the edge.
✨Tip Number 2
Prepare for interviews by diving deep into the brand's history and current market position. Show us you know your stuff about Mr Kipling and how you can contribute to its growth. Bring your A-game with data-driven insights!
✨Tip Number 3
Don’t just apply; engage! When you submit your application through our website, follow up with a quick email to express your enthusiasm. It shows initiative and keeps you on our radar.
✨Tip Number 4
Be ready to showcase your creativity! Think of innovative ideas for Mr Kipling that align with their brand values. We love candidates who can think outside the box and bring fresh perspectives to the table.
We think you need these skills to ace Senior Brand Manager Kipling - 12 month FTC
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Brand Manager role. Highlight your experience in FMCG and any specific achievements that align with the job description. We want to see how you can bring your unique skills to the table!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about Mr Kipling and how your strategic thinking can drive growth. Keep it engaging and relevant to the role – we love a good story!
Showcase Your Results:When detailing your past experiences, focus on the results you've achieved. Use data and metrics to back up your claims. We’re all about results-driven individuals, so let’s see those numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Let’s get started on this journey together!
How to prepare for a job interview at Premier Foods
✨Know Your Brand Inside Out
Before the interview, dive deep into Mr Kipling's brand history, values, and recent campaigns. Understanding the brand's positioning in the market will help you articulate how your experience aligns with their goals.
✨Showcase Your Commercial Acumen
Prepare to discuss specific examples of how you've driven growth in previous roles. Use data to back up your claims and demonstrate your ability to analyse market trends and consumer insights effectively.
✨Be Ready for Innovation Discussions
Since innovation is key for this role, think of creative ideas or improvements you could bring to the Mr Kipling brand. Be prepared to discuss your approach to managing the Stage & Gate process and how you would lead new product development.
✨Emphasise Collaboration Skills
This position requires working cross-functionally, so highlight your experience in leading teams and collaborating with different departments. Share examples of successful projects where teamwork was essential to achieving results.
