At a Glance
- Tasks: Lead international product launches and drive brand growth across global markets.
- Company: Premier Foods, a diverse and inclusive FTSE 250 employer.
- Benefits: Competitive salary, car allowance, bonus, pension, and employee discounts.
- Other info: Dynamic work culture that values inclusion and supports personal authenticity.
- Why this job: Join a pivotal role in shaping the future of beloved brands like Mr Kipling and Cadbury.
- Qualifications: Experience in FMCG brand marketing and strong analytical skills required.
The predicted salary is between 55000 - 65000 £ per year.
This job is with Premier Foods, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Based - St Albans, AL1 2RE (Hybrid) 12 Month FTC, Full Time
At Premier Foods, we’re on an exciting international growth journey. As a FTSE 250 business, we’ve built strong momentum and now we’re scaling our much-loved brands across the globe, including Mr Kipling and Cadbury. Our International Sweet Treats portfolio is already thriving across markets like ANZ, North America and the Middle East—and we’re just getting started. This is a unique opportunity to join us at a pivotal moment and play a key role in shaping the future of our international portfolio.
As Senior Brand Manager, you’ll lead the growth of our International Sweet Treats portfolio across key global markets, driving innovation, brand building and commercial delivery. You’ll act as the link between UK brand teams and international markets—bringing insight to life and ensuring plans deliver real commercial impact. This is a highly visible role with exposure to senior stakeholders and the opportunity to influence strategy on a global scale.
What you'll be doing?
- Lead end-to-end delivery of international product launches—from innovation to activation and performance tracking
- Drive the ANZ growth agenda, including innovation pipelines and commercialisation plans
- Develop and evolve brand toolkits and assets for global markets
- Partner with shopper and media teams to deliver engaging, insight-led brand campaigns
- Support execution across North America and Middle East markets
- Translate consumer and market insight into clear, actionable growth plans
- Lead and develop an Assistant Brand Manager
What we need from you?
- Experience within FMCG brand marketing, ideally in a complex or large organisation
- Strong experience working across international or multi-market environments
- Proven ability to deliver innovation and go-to-market plans
- Commercially minded with strong analytical capability
- Skilled at working cross-functionally and influencing stakeholders
- A proactive, delivery-focused mindset with strong accountability
- Curiosity and entrepreneurial thinking when identifying growth opportunities
What we offer you in return...?
- Competitive salary
- Car Allowance
- Bonus
- Up to 7.5% pension
- Life assurance
- Wide range of online and in-house training
- Access to an employee discount scheme, with access to hundreds of nationwide retailers
At Premier Foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome. We're proud to be a Disability Smart employer and are committed to supporting disability inclusion throughout our recruitment process. If you experience any access issues or require reasonable adjustments at any stage, please let us know so we can ensure you have the support you need.
Senior Brand Manager - International Sweet Treats Treats employer: Premier Foods
Premier Foods is an exceptional employer that champions inclusivity and diversity, making it a welcoming environment for all employees. With a strong focus on employee growth, we offer extensive training opportunities and a competitive benefits package, including a car allowance and bonus scheme. Located in St Albans, our hybrid work model allows for flexibility while being part of a dynamic team driving the international expansion of beloved brands like Mr Kipling and Cadbury.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - International Sweet Treats Treats
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Premier Foods and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Premier Foods are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Premier Foods on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Premier Foods. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager - International Sweet Treats Treats
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Premier Foods. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Premier Foods:Show us that you’ve done your homework! In your application, briefly mention what you admire about Premier Foods’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Premier Foods
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Premier Foods will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Premier Foods, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
