At a Glance
- Tasks: Lead the growth of our Sweet Treats portfolio and drive innovative brand campaigns.
- Company: Join Premier Foods, a dynamic FTSE 250 company with beloved brands like Mr Kipling.
- Benefits: Enjoy a competitive salary, car allowance, bonus, and generous pension scheme.
- Other info: Hybrid working, inclusive culture, and excellent training opportunities await you.
- Why this job: Make a real impact on global markets while developing your brand management skills.
- Qualifications: Experience in FMCG brand marketing and a passion for identifying growth opportunities.
The predicted salary is between 60000 - 75000 £ per year.
Based - St Albans, AL1 2RE (Hybrid) 12 Month FTC, Full Time
At Premier Foods, we're on an exciting international growth journey. As a FTSE 250 business, we've built strong momentum and now we're scaling our much-loved brands across the globe, including Mr Kipling and Cadbury.
As Senior Brand Manager, you'll lead the growth of our International Sweet Treats portfolio across key global markets, driving innovation, brand building and commercial delivery. You'll act as the link between UK brand teams and international markets, bringing insight to life and ensuring plans deliver real commercial impact.
- Lead end-to-end delivery of international product launches - from innovation to activation and performance tracking
- Develop and evolve brand toolkits and assets for global markets
- Partner with shopper and media teams to deliver engaging, insight-led brand campaigns
- Lead and develop an Assistant Brand Manager
- Experience within FMCG brand marketing, ideally in a complex or large organisation
- Curiosity and entrepreneurial thinking when identifying growth opportunities
At Premier Foods we believe in inclusion, authenticity and individuality. We're proud to be a Disability Smart employer and are committed to supporting disability inclusion throughout our recruitment process.
Senior Brand Manager FTC employer: Premier Foods
At Premier Foods, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters innovation and collaboration. With a competitive salary, generous benefits including a car allowance and bonus, and a commitment to employee growth through extensive training opportunities, we empower our team members to thrive in their roles. Located in St Albans, our hybrid working model supports a healthy work-life balance while contributing to the exciting international growth of beloved brands like Mr Kipling and Cadbury.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager FTC
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Premier Foods and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Premier Foods are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Premier Foods on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Premier Foods. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager FTC
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Premier Foods. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Premier Foods:Show us that you’ve done your homework! In your application, briefly mention what you admire about Premier Foods’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Premier Foods
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Premier Foods will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Premier Foods, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
