Regional Business Manager

Regional Business Manager

Saint Albans Full-Time 28800 - 48000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead business growth in the DACH region, managing distributors and developing strategic plans.
  • Company: Premier Foods is a top UK food supplier with iconic brands like Mr Kipling and Cadbury cakes.
  • Benefits: Enjoy hybrid working, bonuses, private medical insurance, and a comfortable office environment.
  • Why this job: Join a fast-growing team with a start-up vibe and make a real impact in international markets.
  • Qualifications: Fluent German speaker with 5+ years in FMCG sales or account management; strong market understanding required.
  • Other info: This is a newly created role, perfect for those seeking growth and challenge in their career.

The predicted salary is between 28800 - 48000 £ per year.

Homebased, Full time, Permanent

With a wide portfolio of brands and a presence in more than 95% of British households, Premier Foods is one of the top 3 ambient food suppliers in the UK with brands like Mr Kipling and Cadbury cakes, FUEL10K Granolas or Sharwood's and The Spice Tailor cooking sauces. We're on a mission to bring our brands to international markets. This story is one of high growth, interesting challenges, and an enormous opportunity ahead of us.

As our next Regional Business Manager (DACH), you'll be leading the charge in driving business growth in the region. You will be instrumental in delivering compelling plans and arguments to support our goals. Your remit will be to deliver sales spend and profit targets ensuring your numbers and forecasts align with company objectives. Due to international expansion, this is a newly created role and crucial to our success in the DACH markets.

The Role:

  • Working with a team of dedicated professionals, you'll be driving the business strategy in the DACH cluster (Germany, Austria and Switzerland) across both existing (World Food) and new categories (e.g. Breakfast).
  • Your remit is to manage and grow existing in-market distributors and establish new relationships.
  • You will be responsible for prioritising opportunities amongst your markets, customers and brands.
  • Your day-to-day activities will include developing joint annual plans with your customers, tracking progress against the plan, and ensuring pricing structures are implemented correctly and on time.
  • Responsible for all systems, processes and housekeeping related to your customers, you will contribute to the wider team success with input into the European strategy and execution.

Key Requirements:

  • Must have direct experience of managing distributors.
  • Must be able to speak fluent German.
  • Strong understanding of the German market.
  • Demonstrable 5Y+ experience in Sales / Account Management / Business development in branded FMCG businesses (will not consider outside of FMCG).
  • Able to work independently (with support of the wider team and access to a best-in-class training program).
  • Financial understanding including assessing value chains.
  • Numbers tracking on Excel.
  • At ease with sales data analysis and systems.
  • Ability to travel to Germany, Austria and Switzerland on a monthly to bimonthly basis.

Desirable:

  • Experience of the Austrian and Swiss market.

The Benefits and Perks:

  • Bonus.
  • Company Car Allowance.
  • Company Pension.
  • Hybrid working.
  • Holiday Purchase Scheme.
  • Private Medical Insurance.
  • Sharesave Scheme.
  • Subsidised canteen on site.
  • The Hamper - our employee discount platform.
  • Comfortable, modern offices, designed with collaboration in mind and colleague well-being.

A great British food company, Premier Foods is one of Britain's biggest listed food companies, employing over 4,000 colleagues at 13 manufacturing sites and offices up and down the country. Many of our brands have been part of UK life for more than a century and you'll find them in 90% of British households.

At Premier Foods, we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.

Regional Business Manager employer: Premier Foods

Premier Foods is an exceptional employer, offering a dynamic and inclusive work culture that fosters growth and innovation. As a Regional Business Manager (DACH), you will benefit from a competitive bonus structure, hybrid working options, and access to a best-in-class training programme, all while being part of a diverse team dedicated to expanding our renowned brands across international markets. With modern offices designed for collaboration and well-being, you'll find a supportive environment that values your contributions and encourages you to bring your authentic self to work.
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Contact Detail:

Premier Foods Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Regional Business Manager

✨Tip Number 1

Familiarise yourself with the DACH market and its unique characteristics. Understanding local consumer behaviour, preferences, and trends will give you an edge in discussions and help you tailor your approach to meet the needs of potential partners.

✨Tip Number 2

Network with professionals in the FMCG sector, especially those with experience in the DACH region. Attend industry events or join relevant online forums to connect with key players and gain insights that could be beneficial for your role.

✨Tip Number 3

Brush up on your sales data analysis skills, particularly in Excel. Being able to effectively track and interpret sales data will not only help you in your day-to-day tasks but also demonstrate your analytical capabilities during interviews.

✨Tip Number 4

Prepare to discuss your previous experiences managing distributors. Be ready to share specific examples of how you've successfully built relationships and driven growth, as this will be crucial in showcasing your fit for the role.

We think you need these skills to ace Regional Business Manager

Fluent German
Sales Management
Account Management
Business Development
FMCG Industry Knowledge
Distributor Management
Market Analysis
Financial Acumen
Excel Proficiency
Data Analysis
Strategic Planning
Relationship Building
Project Management
Adaptability
Strong Communication Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales, account management, and business development within the FMCG sector. Emphasise your fluency in German and any specific achievements related to managing distributors.

Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the DACH market and your strategic vision for driving business growth. Mention your experience with joint annual planning and how you can contribute to Premier Foods' international expansion.

Highlight Relevant Skills: In your application, focus on skills such as financial understanding, data analysis, and your ability to work independently. Provide examples of how you've successfully tracked sales data and implemented pricing structures in previous roles.

Show Enthusiasm for the Role: Express your excitement about the opportunity to work in a fast-moving environment and contribute to a growing team. Mention your willingness to travel and your commitment to achieving sales targets in the DACH region.

How to prepare for a job interview at Premier Foods

✨Know Your Market

Make sure you have a solid understanding of the DACH market, especially Germany, Austria, and Switzerland. Research current trends, consumer preferences, and competitors in the FMCG sector to demonstrate your knowledge during the interview.

✨Showcase Your Distributor Management Experience

Since managing distributors is a key requirement for this role, be prepared to discuss your previous experiences in detail. Highlight specific examples where you've successfully managed relationships and driven growth through distributors.

✨Prepare for Numbers Talk

As the role involves financial understanding and sales data analysis, brush up on your Excel skills and be ready to discuss how you've tracked sales performance and made data-driven decisions in past roles.

✨Demonstrate Independence and Team Collaboration

This position requires both independent work and collaboration with a wider team. Be ready to share examples of how you've successfully balanced these aspects in your previous roles, showcasing your ability to take ownership while also contributing to team success.

Regional Business Manager
Premier Foods
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  • Regional Business Manager

    Saint Albans
    Full-Time
    28800 - 48000 £ / year (est.)

    Application deadline: 2027-04-19

  • P

    Premier Foods

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