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- Tasks: Lead innovative projects for Mr Kipling, from concept to launch, while managing P&L.
- Company: Join Premier Foods, a top UK food company with iconic brands loved by households.
- Benefits: Enjoy a competitive salary, bonuses, private medical, and a supportive work culture.
- Other info: Hybrid working available, with opportunities for personal growth and development.
- Why this job: Shape the future of a beloved brand in a collaborative, inclusive environment.
- Qualifications: 3+ years in FMCG marketing with strong strategic and communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
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Brand Manager Mr Kipling AYR
Date: 14 Aug 2025
Location: St Albans, GB
Brand Manager – Mr Kipling
St Albans (hybrid working)
Role Purpose
Mr Kipling is the UK’s most loved cake brand—an icon of the British household. As Brand Manager, you’ll be at the heart of shaping its future through emotionally resonant campaigns, impactful innovation, and commercial activation. This is a high-profile role with P&L ownership, offering the opportunity to lead growth initiatives for a £202m RSV brand with ambitious plans.
What You’ll Be Doing
- Own and manage flavour/variant extension innovation projects from concept to launch
- Lead P&L and Stage & Gate stakeholder approval processes
- Develop compelling retailer sell-in stories and launch plans
- Drive in-store and shopper marketing, including POS and digital assets
- Implement the annual Winning Plan and contribute to the 3-year brand strategy
- Collaborate cross-functionally with Sales, Category, Finance, R&D, Packaging, and Operations
- Present directly to buyers and influence ranging decisions
What We Need From You
- Minimum 3 years’ experience in FMCG marketing, ideally with brand management delivery
- Strong strategic thinking and analytical skills
- Proven ability to lead cross-functional projects to successful market delivery
- Commercial acumen and consumer-centric mindset
- Collaborative and inclusive style with strong communication skills
- High personal accountability and bias for action
What We Offer You in Return
- Bonus
- Private Medical
- Company pension
- Holiday Purchase Scheme
- Opportunity to work on one of the UK’s most iconic brands
- A warm, inclusive and people-first culture where individuality is celebrated
- Access to learning and development programmes, wellbeing support, and career progression pathways
Be part of a business that values bold ideas, innovation, and leadership behaviours such as Think Big,Drive Change, andSpark Brilliance.
A great British food company
Premier Foods is one of Britain’s biggest listed food companies, employing over 4,000 colleagues at 13 manufacturing sites and offices across the country.
Many of our brands have been part of UK life for more than a century, and you’ll find them in 90% of British households.
At Premier Foods, we believe in inclusion, authenticity, and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued, and encouraged to bring their true authentic selves to work—no matter who they are, what they look like, who they love, or what they believe in. Our culture is one where everyone is welcome.
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Brand Manager Mr Kipling AYR employer: Premier Foods
Contact Detail:
Premier Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager Mr Kipling AYR
✨Tip Number 1
Familiarise yourself with Mr Kipling's brand history and values. Understanding the emotional connection consumers have with the brand will help you craft compelling narratives during interviews.
✨Tip Number 2
Stay updated on current trends in FMCG marketing, especially within the cake and dessert sector. Being able to discuss recent innovations or successful campaigns can demonstrate your industry knowledge and strategic thinking.
✨Tip Number 3
Network with professionals in the FMCG space, particularly those who have experience in brand management. Engaging with industry peers can provide insights and potentially lead to referrals for the position.
✨Tip Number 4
Prepare to showcase your cross-functional project management skills. Be ready to discuss specific examples where you've successfully led teams across different departments to achieve a common goal, as this is crucial for the role.
We think you need these skills to ace Brand Manager Mr Kipling AYR
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Mr Kipling and its brand values. Highlight your passion for the brand in your application, showcasing how your personal values align with theirs.
Tailor Your CV: Ensure your CV reflects relevant experience in FMCG marketing and brand management. Use specific examples of past projects that demonstrate your strategic thinking and ability to lead cross-functional teams.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also tells a story about your connection to the brand. Discuss how you can contribute to their ambitious growth plans and innovative campaigns.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. This could include successful P&L management or insights from market research that led to impactful campaigns.
How to prepare for a job interview at Premier Foods
✨Know Your Brand Inside Out
Before the interview, make sure you have a deep understanding of Mr Kipling as a brand. Familiarise yourself with its history, product range, and recent marketing campaigns. This will help you demonstrate your passion for the brand and show how you can contribute to its future.
✨Showcase Your Strategic Thinking
Prepare examples from your past experience that highlight your strategic thinking and analytical skills. Be ready to discuss how you've successfully led cross-functional projects and how you approach P&L management. This will illustrate your capability to handle the responsibilities of the role.
✨Prepare for Collaborative Scenarios
Since the role requires collaboration across various functions, think of instances where you've worked effectively with teams like Sales, Finance, or R&D. Be prepared to discuss how you navigated challenges and achieved successful outcomes together.
✨Demonstrate Your Consumer-Centric Mindset
Be ready to talk about how you put the consumer at the heart of your marketing strategies. Share insights on how you've used consumer data to drive decisions and create impactful campaigns. This will show that you align with the company's values and understand the importance of consumer engagement.