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- Tasks: Lead brand strategy and marketing initiatives for Bisto, driving growth and engagement.
- Company: Join Premier Foods, a leading UK food business passionate about enriching lives through food.
- Benefits: Enjoy hybrid working, flexible hours, and a vibrant company culture.
- Why this job: Be part of a dynamic team making a real impact in the food industry.
- Qualifications: Seeking resilient, ambitious self-starters with a passion for branding and marketing.
- Other info: This is a 6-month fixed-term contract based in St Albans.
The predicted salary is between 36000 - 60000 £ per year.
Brand Manager – Bisto
6 month FTC
Based in St Albans/Hybrid WFH 50%
This role will be a great opportunity for a resilient, talented, ambitious self-starter Brand Manager to join the Flavouring & Seasoning Marketing team at Premier Foods on a 6 month fixed term contract. Premier Foods is one of the UK\’s largest food businesses, where we are passionate about food. We help enrich people\’s lives by creating great-tasting products that contribute to healthy and balanced diets, while committing to nurturing our people, our local communities, and our planet.
Working on an Iconic market-leading brand with over 75% share in the UK market and the #1 priority brand within F&S & apriority brand in total Premier Foods, which features in millions of homes every day. The brand is looking to transform thecategory in the next few years & expand its footprint into adjacent categories, including chilled, frozen, so you will need to driveand evolve the plans, innovation pipelines, and brilliantly execute in the market.
The role reports into the Marketing Controller for the £171m RSV brand portfolio, with a TTL yearly support plan including TV,OOH, Social Media, and partnerships including influencers.
You need to be keen to support the Marketing Controller to drive growth for a Nation\’s Favourite Iconic brand, putting insight atthe heart of everything we do, flexing your project management skills, bringing a growth mindset to learning, and demonstratingyour passion for food through a strong collaborative cross-functional leadership style. Commercial effectiveness underpinseverything we do, and strength in this area is certainly well-respected in the business.
What we need from you…
Already operating at Brand Manager level is essential for this high-profile contract.
? Ideally, at least 3 years UK FMCG experience, a previous local marketing role is a must.
? Passion for Food is a must. Preferred marketing experience within Food and Drink categories.
? A commercially and analytically aware individual who is comfortable developing and presenting business cases in anorganisation that makes investment decisions on the back of robust data-based recommendations.
? Strong bias for action and agility in getting things done, with a high level of personal accountability.
? Strong Project Management experience required.
? Experience in creating and delivering Innovation (inc NPD & EPD) and leading a gate process from concept to execution.
? Experience working with external agencies.
? A \’consumer first\’ mindset that places them at the core of everything that they do.
? An individual who has a track record of getting the best out of others with a collaborative and inclusive style.
? Experience of Kantar/Circana (IRI or equivalent
What you\’ll be doing?
Financials and business analysis:
- Manage P&L, including monthly performance reporting, identification of key performance drivers, pricing & promotion recommendations.
- Monitor, analyse & report on external performance and competitor activity to identify risks and opportunities.
- Highly analytical – able to identify key insights and action plans from a complex array of data.
- Responsible for the day to day budget management for the Brand.
Brand communications:
- Lead all BTL activity such as shopper marketing, sampling & digital activation, PR programs, co-ordinating brand communication materials such as in-store POS, website & ECOM images for external customers.
- Support Commercial Managers for Brand Sell-In presentations taking lead to creating and delivering outstanding experiences for buyers.
Innovation and Project management:
- Work with the Innovation and Marketing controller to establish the longer NPD and EPD pipeline for your portfolio.
- Full accountability for executing Brand led NPD/EPD projects (e.g. flavour/variant extensions, product/pack updates, etc.) under-pinned by insight through internal approval processes, across Retail.
- Includes: developing winning concepts & product & packaging delivered against this; leading the cross functional project team; building the commercial business case; creating launch plans; working with commercial functions to develop compelling retailer sell-in story.
- Support Retail, Foodservice & International Innovation teams on longer-term NPD projects.
Brand Planning working alongside the Marketing Controller).
- Implement the in-year marketing plan & developing course-correction in year.
- Development of forward strategy & winning plan to grow the brand.
- Day to Day brand and product management.
- Ambassador for the brand portfolio and key day to day contact with all stakeholders.
- Drive internal engagement around our brand & our launches.
- Key contact with factories and project management working through the plans and ensure cross functional working.
- Work closely with commercial teams to develop & execute competitive plans, represent the brand externally, influence ranging decisions and improve the quality of in-store execution .
What we offer you in return…?
- Competitive salary
- Car Allowance
- Bonus
- Up to 7.5% pension
- Life assurance
- Wide range of online and in-house training
- Access to an employee discount scheme, with access to hundreds of nationwide retailers
Ready to apply…?
Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.
A great British food company
Premier Foods is one of Britain\’s biggest listed food companies, employing over4,000 colleagues at 13 manufacturingsites and offices up and down the country.
Many of our brands have been part of UK lifefor more than a century and you\’ll find them in 90% of British households.
At Premier foods we believe in inclusion, authenticityandindividuality.We aim to ensure all existingand futurecolleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to workno matter who they are, what they look like, who they love or what they believe in.Our culture is one where everyone is welcome. #J-18808-Ljbffr
Brand Manager F&S Bisto employer: Premier Foods
Contact Detail:
Premier Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager F&S Bisto
✨Tip Number 1
Familiarise yourself with the Bisto brand and its product range. Understanding the brand's history, values, and current market position will help you demonstrate your passion and knowledge during interviews.
✨Tip Number 2
Network with professionals in the food and beverage industry, especially those who have experience in brand management. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in food marketing and consumer behaviour. Being able to discuss recent developments or successful campaigns in the industry will showcase your proactive approach and strategic thinking.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed brands or projects in the past. Highlighting measurable outcomes will help illustrate your capabilities and fit for the role.
We think you need these skills to ace Brand Manager F&S Bisto
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and requirements for the Brand Manager position at Premier Foods. Tailor your application to highlight how your skills and experiences align with these expectations.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly showcases your relevant experience in brand management, particularly in the food sector. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: Your cover letter should reflect your passion for food and marketing. Explain why you are interested in the Brand Manager role at Premier Foods and how your background makes you a perfect fit for their team.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Premier Foods
✨Know Your Brand Inside Out
As a Brand Manager for Bisto, it's crucial to have an in-depth understanding of the brand's history, values, and product range. Research recent campaigns and market trends related to Bisto to demonstrate your passion and knowledge during the interview.
✨Showcase Your Resilience
This role requires a resilient self-starter. Be prepared to share examples from your past experiences where you've overcome challenges or adapted to changes. Highlighting your ability to thrive under pressure will resonate well with the interviewers.
✨Emphasise Team Collaboration
Since this position is part of a marketing team, it's important to showcase your teamwork skills. Prepare to discuss how you've successfully collaborated with cross-functional teams in previous roles, particularly in marketing or product development.
✨Prepare Questions About the Role
Demonstrating your interest in the position is key. Prepare thoughtful questions about the Brand Manager role, the Flavouring & Seasoning Marketing team, and Premier Foods' future plans. This shows that you're not only interested in the job but also invested in the company's success.
