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For Companies At a Glance
- Tasks: Lead the Batchelors brand strategy and manage product performance.
- Company: Join Premier Foods, a top UK food company with iconic brands loved by millions.
- Benefits: Enjoy competitive salary, car allowance, bonus, pension, and employee discounts.
- Why this job: Be part of a dynamic team driving innovation in a fast-growing category.
- Qualifications: Experience as a Brand Manager or senior Assistant Brand Manager in FMCG required.
- Other info: Hybrid work model available; embrace a culture of inclusion and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
12 month FTC
Based in St Albans/Hybrid WFH
Quick Meals, Snacks & Soup is one of the fastest growing areas of the UK Grocery Business, and it is an exciting time to be part of the Category team. The QMS&S Category comprises several much-loved UK brands - Batchelors (£151m RSV), Nissin Soba and Cup Noodles, Sharwood's and Smash to mention a few. Innovation has been at the heart of our growth within the category- delivering new and exciting products and formats to the UK consumer over the last 5 years.
THE ROLE
This is a key role with the Premier Foods Marketing team & Quick Meals business unit- joining a category experiencing significant growth. We are looking for a talented and experienced individual to hit the ground running, taking ownership of our strategically important Batchelors Rice and Pasta portfolios (£29m RSV). Batchelors Carbs portfolio spans 3 Brands (Super Noodles, Pasta n Sauce, Super Rice) each with different opportunities and key competitive battles as well as consumer focused innovation pipelines. The individual will take a lead role within Batchelors Entertainment platform- an engaging and innovative consumer proposition strengthening and evolving every year. Premier's lean organisation structure creates a culture of ownership and through-the-line responsibility. This Brand Manager role will have frequent exposure to senior leadership teams, with direct accountability for short-term business performance and setting the long-term strategic growth agenda within their area of responsibility.
The right candidate will have a clear marketing, innovation and commercial skillset and a proven track record of results. He/she/they will be comfortable analysing and deriving insights from different sources of consumer and retail data, will be extremely agile, able to get up to speed at pace and react fast to changing dynamics in the market. You will be externally focused with both consumers and retailers and have a passion for creating new ideas and bringing them to life. You will be a strong team player, able to influence and collaborate with a diverse set of stakeholders to achieve success.
What we need from you....
- Already operating at Brand Manager or very experienced Assistant Brand Manager looking for the next step. This should include time spent within a market leading FMCG organisation.
- Full mix of experience across 360o Brand Management remit, with a significant amount of time spent delivering business results within a local market.
- Experience leading a gate process from concept to execution.
- Experience working with external agencies.
- A commercially and analytically aware individual, who is comfortable developing and presenting business cases in an organisation which makes investment decisions on the back of robust data-based recommendations.
- Strong bias for action and agility in getting things done, with a high level of personal accountability.
- A 'consumer first' mindset who places them at the core of everything that they do.
- An individual who has a track record of getting the best out of others with a collaborative and inclusive style.
- Experience of Kantar/Circana (IRI or equivalent).
What you'll be doing....
You will be accountable for the setting the future strategy and business direction for Batchelors Pasta and Rice. You will take full responsibility for the delivery of the Batchelors Pasta and rice in-year P&L & market performance to ensure we hit our 'winning plan' targets. You will work closely with commercial teams to develop & execute competitive plans, represent the brand externally, influence ranging decisions and improve the quality of in-store execution. You will act as the key lead for the very exciting 'Batchelors Entertainment' platform- being actively involved throughout the process and taking ownership of delivering and strengthening our execution plans across all consumer touch points annually. You will work with the Innovation and Marketing Controller to establish the longer-term NPD pipeline for your portfolio and/or EPD for the Carbs portfolio. You will drive the brand agenda for key Big Bet Innovation within your area. You will set direction for and deliver through a wider cross-functional team spanning R&D, Category and Commercial. You will be highly analytical- able to identify key insights and action plans from a complex array of data. You will be responsible for the day to day budget management for the Batchelors team.
What we offer you in return...?
- Competitive salary
- Car Allowance
- Bonus
- Up to 7.5% pension
- Life assurance
- Wide range of online and in-house training
- Access to an employee discount scheme, with access to hundreds of nationwide retailers
Ready to apply...?
Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.
A great British food company Premier Foods is one of Britain's biggest listed food companies, employing over 4,000 colleagues at 13 manufacturing sites and offices up and down the country. Many of our brands have been part of UK life for more than a century and you'll find them in 90% of British households. At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.
Contact Detail:
Premier Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the Batchelors brand and its product range. Understanding the unique selling points and current market positioning will help you articulate your ideas and strategies during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience with brand management. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in quick meals and snacks. Being knowledgeable about consumer preferences and market dynamics will demonstrate your passion and readiness for the role.
✨Tip Number 4
Prepare to discuss your previous experiences with data analysis and how you've used insights to drive brand performance. Highlighting your analytical skills will be crucial in showcasing your fit for this role.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly within FMCG. Emphasise your achievements and how they align with the responsibilities of the Brand Manager role at Premier Foods.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the quick meals category. Discuss your understanding of the market dynamics and how your skills can contribute to the growth of Batchelors.
Highlight Analytical Skills: Given the emphasis on data-driven decision-making, ensure you provide examples of how you've used consumer and retail data to inform marketing strategies and drive business results in your previous roles.
Showcase Collaboration Experience: Illustrate your ability to work with cross-functional teams and external agencies. Provide specific examples of successful collaborations that led to innovative product launches or marketing campaigns.
How to prepare for a job interview at Premier Foods
✨Know Your Brands Inside Out
Make sure you have a deep understanding of the Batchelors brand and its product range. Familiarise yourself with their market position, recent innovations, and consumer insights. This will help you demonstrate your passion and knowledge during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in the past. Be ready to share specific examples of how you've analysed consumer behaviour or market trends to inform your strategies. This is crucial for a role that requires a strong analytical mindset.
✨Demonstrate Your Collaborative Spirit
Since this role involves working with cross-functional teams, be prepared to talk about your experience in collaboration. Share examples of how you've successfully influenced stakeholders and worked with diverse teams to achieve common goals.
✨Prepare for Innovation Discussions
Given the emphasis on innovation in the job description, think about new ideas or concepts you could bring to the Batchelors brand. Be ready to discuss how you would approach developing new products or enhancing existing ones, showcasing your creativity and strategic thinking.