Assistant Brand Manager - Breakfast

Join Premier Foods — where people, brands and purpose come together. We’re proud to be one of the UK’s largest listed food businesses, with over 4,000 colleagues across 13 sites shaping the future of some of Britain’s best‑loved brands, found in 94% of households nationwide.

This is an exciting opportunity to join our fast‑paced, growth‑focused Breakfast marketing team, working across some of the UK’s most dynamic and fast‑growing brands, including FUEL10K and Ambrosia. As Assistant Brand Manager, you’ll play a pivotal role in driving brand growth — leading innovation projects, supporting standout campaigns, and gaining end‑to‑end exposure across brand strategy, product development and commercial delivery.

What you'll be doing?

• Brand & business performance – tracking and analysing brand performance, turning insight into clear recommendations and supporting annual brand plans
• Innovation & NPD – leading end‑to‑end delivery of innovation and EPD projects, from concept and packaging to launch and post‑launch review
• Campaigns & activation – executing social media, BTL campaigns and brand activations across digital, in‑store and e‑commerce channels, working closely with agency partners
• Commercial & P&L ownership – owning the P&L for a defined area of the portfolio (Porridge), managing budgets and supporting forecasting
• Customer & channel development – supporting compelling retailer presentations and partnering with Sales to deliver best‑in‑class execution
• Cross‑functional collaboration – working closely with Sales, Supply Chain, Finance and R&D to deliver projects seamlessly

What we need from you?

We’re looking for a proactive, commercially minded marketer who’s curious, collaborative and ready to grow. You’ll bring:

• Experience in FMCG marketing or a similarly fast‑paced commercial environment
• Confidence working with data and insight tools (e.g. Circana, Worldpanel, Excel)
• Strong project management skills and the ability to juggle multiple priorities
• A passion for brands, consumers and innovation
• Clear communication skills and the confidence to influence stakeholders

What we offer you in return?

• Competitive salary and bonus
• Up to 7.5% pension
• Private medical insurance and life assurance
• Hybrid working (50% home / 50% office or site)
• Sharesave scheme and the option to purchase additional holiday
• Extensive learning and development opportunities
• Access to a wide employee discount scheme

Ready to apply? Click Apply and submit your CV tailored to this opportunity. We look forward to hearing from you.

At Premier Foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome. We're proud to be a Disability Smart employer and are committed to supporting disability inclusion throughout our recruitment process. If you experience any access issues or require reasonable adjustments at any stage, please let us know so we can ensure you have the support you need.