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- Tasks: Plan and execute innovative marketing campaigns for exciting new book releases.
- Company: Join HarperCollins, a global leader in publishing with a vibrant culture.
- Benefits: Enjoy hybrid working, generous holiday, private healthcare, and wellness support.
- Other info: Collaborative environment with opportunities for professional development and community engagement.
- Why this job: Make an impact in the publishing world while growing your marketing skills.
- Qualifications: Experience in marketing and publicity, especially in publishing or similar fields.
The predicted salary is between 40000 - 50000 £ per year.
This role operates from within the HarperCollins Christian Publishing and HarperCollins Focus 360 business unit, part of a global publishing and distribution initiative within HarperCollins. This unit is responsible for the distribution, marketing, publicity, and sales of HarperCollins Christian Publishing and HarperCollins Focus titles from the US into the UK marketplace. For this role we are looking for an experienced marketer to plan, deliver, and execute marketing and publicity campaigns for our leading new releases across the list and to deliver campaigns that contribute to the continued growth in our backlist. We are looking for someone already working as a marketing manager looking for an opportunity to grow and develop, and the successful candidate for this exciting opportunity will join as either a Marketing Manager or Senior Marketing Manager, depending on experience.
Key tasks and accountabilities
- Planning and delivering creative and innovative marketing campaigns for major releases and backlist across the division that will create cut-through and deliver sales.
- Create and deliver impactful and sales-driving publicity campaigns in line with key objectives across titles and brand authors.
- Develop and deliver marketing campaigns focussed on Churches and the church market.
- Planning and tracking marketing and publicity plans for new releases, delivering reports to the Affiliate Publisher and regular team meetings.
- Grow and develop digital campaigns including social media and data-driven online innovation.
- Target and secure review and feature coverage across relevant media, including newspapers, magazines, TV, radio, podcasts, online and social media.
- Plan and execute online and in-person author events to raise author profile and generate sales.
- Ensuring that delivery of all creative, media and digital plans are on brief and in budget.
- Measuring and evaluating campaigns, sharing learnings and optimising for future activity.
- Supporting a culture of collaboration and integration, working closely with the HCCP-HCF 360 team and the broader US and UK teams to ensure that all stakeholder needs are met.
Skills required
- Experience in marketing and publicity roles in publishing or a similar industry.
- Experience of planning, tracking, and delivering marketing campaigns.
- Experience of planning and executing publicity campaigns.
- Some understanding of the UK Christian Church market and, preferred, the distinctives of different denominations.
- Highly organised and able to manage multiple competing deadlines, prioritising and delegating effectively.
- Understanding of the trade publishing market and book buyers.
- Experience of working collaboratively with multiple stakeholders.
- Creative and innovative thinking and flair.
- A team player with strong interpersonal skills and the ability to build strong working relationships with multiple stakeholders across the business and externally.
Benefits
- Hybrid working model (3 days in the office).
- 28 days holiday plus bank holidays (option to buy and sell holiday days).
- Enhanced pay for maternity, paternity, adoption and shared parental leave.
- Private healthcare cover and life assurance.
- Summer Hours.
- Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal.
- Season ticket loans (from day 1 for entry level) and cycle to work scheme.
- Relocation Rent Support Loan.
- Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work, Pride at HC, Social Mobility Network and Neurodiversity at Work.
- Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes.
- Virtual GP and eyecare vouchers.
- Gym membership discount.
- Onsite physiotherapy (London only).
- Charitable donation matching and 2 volunteering days.
- We're a certified Carbon Neutral company.
- Free e-books and audiobooks, digital newspaper subscriptions and discounts on books.
- Subsidised canteen and retail discounts.
- Onsite prayer room.
Senior Marketing & Publicity Manager employer: Premier Christian Communications Ltd
Contact Detail:
Premier Christian Communications Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing & Publicity Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the publishing industry, especially those connected to HarperCollins. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with hiring managers, come prepared with ideas for innovative marketing campaigns. Share examples of past successes and how you can bring that flair to their titles. It’s all about making a memorable impression!
✨Tip Number 3
Be ready to discuss metrics! In marketing, numbers matter. Be prepared to talk about how you’ve tracked and measured the success of your campaigns. This shows you’re not just creative but also data-driven, which is key for roles like the Senior Marketing & Publicity Manager.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It helps us keep track of candidates and ensures you’re considered for the right role. Plus, it’s a great way to show your enthusiasm for joining the HarperCollins team!
We think you need these skills to ace Senior Marketing & Publicity Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Marketing & Publicity Manager role. Highlight your relevant experience in marketing and publicity, especially in publishing or similar industries, to show us you’re the perfect fit!
Showcase Your Creativity: We love innovative thinkers! When detailing your past campaigns, don’t just list them—describe how you approached them creatively and what made them successful. This will help us see your flair for impactful marketing.
Be Data-Driven: Since we’re all about optimising campaigns, include any metrics or results from your previous work. Show us how you measured success and adapted strategies based on data—this is key for the role!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with HarperCollins.
How to prepare for a job interview at Premier Christian Communications Ltd
✨Know Your Audience
Before the interview, take some time to research HarperCollins Christian Publishing and their specific market. Understand their key titles, recent campaigns, and how they engage with the UK Christian Church market. This will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Campaign Successes
Be ready to discuss specific marketing and publicity campaigns you've managed in the past. Highlight what made them successful, the strategies you used, and how you measured their impact. Use metrics and data to back up your claims, as this will demonstrate your analytical skills and results-driven approach.
✨Emphasise Collaboration Skills
Since this role involves working closely with various stakeholders, be prepared to share examples of how you've successfully collaborated with teams in previous roles. Discuss how you manage competing deadlines and ensure everyone is on the same page, showcasing your organisational skills and team spirit.
✨Bring Creative Ideas to the Table
Think about innovative marketing strategies or publicity ideas that could benefit HarperCollins. Presenting fresh concepts during your interview can set you apart from other candidates. Show your creative flair and willingness to contribute to their ongoing growth and success.