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- Tasks: Plan and execute innovative marketing campaigns for exciting book releases.
- Company: Join HarperCollins, a leading global publishing powerhouse.
- Benefits: Enjoy hybrid working, 28 days holiday, and a collaborative culture.
- Other info: Opportunity to work with diverse teams and develop your career.
- Why this job: Make an impact in the publishing world while growing your marketing skills.
- Qualifications: Experience in marketing and publicity, especially in publishing.
The predicted salary is between 40000 - 50000 £ per year.
This role operates from within the HarperCollins Christian Publishing and HarperCollins Focus 360 business unit, part of a global publishing and distribution initiative within HarperCollins. This unit is responsible for the distribution, marketing, publicity, and sales of HarperCollins Christian Publishing and HarperCollins Focus titles from the US into the UK marketplace.
For this role we are looking for an experienced marketer to plan, deliver, and execute marketing and publicity campaigns for our leading new releases across the list and to deliver campaigns that contribute to the continued growth in our backlist. We are looking for someone already working as a marketing manager looking for an opportunity to grow and develop, and the successful candidate for this exciting opportunity will join as either a Marketing Manager or Senior Marketing Manager, depending on experience.
Key tasks and accountabilities:- Planning and delivering creative and innovative marketing campaigns for major releases and backlist across the division that will create cut-through and deliver sales.
- Create and deliver impactful and sales-driving publicity campaigns in line with key objectives across titles and brand authors.
- Develop and deliver marketing campaigns focussed on Churches and the church market.
- Planning and tracking marketing and publicity plans for new releases, delivering reports to the Affiliate Publisher and regular team meetings.
- Grow and develop digital campaigns including social media and data-driven online innovation.
- Target and secure review and feature coverage across relevant media, including newspapers, magazines, TV, radio, podcasts, online and social media.
- Plan and execute online and in-person author events to raise author profile and generate sales.
- Ensuring that delivery of all creative, media and digital plans are on brief and in budget.
- Measuring and evaluating campaigns, sharing learnings and optimising for future activity.
- Supporting a culture of collaboration and integration, working closely with the HCCP-HCF 360 team and the broader US and UK teams to ensure that all stakeholder needs are met.
- Experience in marketing and publicity roles in publishing or a similar industry.
- Experience of planning, tracking, and delivering marketing campaigns.
- Experience of planning and executing publicity campaigns.
- Some understanding of the UK Christian Church market and, preferred, the distinctives of different denominations.
- Highly organised and able to manage multiple competing deadlines, prioritising and delegating effectively.
- Understanding of the trade publishing market and book buyers.
- Experience of working collaboratively with multiple stakeholders.
- Creative and innovative thinking and flair.
- A team player with strong interpersonal skills and the ability to build strong working relationships with multiple stakeholders across the business and externally.
Benefits: Hybrid working model (3 days in the office), 28 days holiday plus.
Senior Marketing & Publicity Manager in London employer: Premier Christian Communications Ltd
Contact Detail:
Premier Christian Communications Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing & Publicity Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the publishing industry, especially those connected to HarperCollins. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, come prepared with ideas for marketing campaigns or publicity strategies that could work for their titles. This will demonstrate your passion and innovative thinking right off the bat.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Use this opportunity to reiterate your enthusiasm for the role and mention something specific from your conversation that excites you about the position.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining us at StudySmarter. Make sure to highlight your relevant experience and how you can contribute to our marketing and publicity efforts.
We think you need these skills to ace Senior Marketing & Publicity Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing & Publicity Manager role. Highlight your experience in planning and executing marketing campaigns, especially in the publishing industry. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and publicity, and explain why you're excited about this opportunity at HarperCollins. We love seeing genuine enthusiasm!
Showcase Your Creativity: In this role, creativity is key! Share examples of innovative campaigns you've worked on in the past. We want to know how you think outside the box and drive sales through unique strategies.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at Premier Christian Communications Ltd
✨Know Your Audience
Before the interview, do your homework on HarperCollins and their specific Christian Publishing and Focus 360 business unit. Understand their recent titles, marketing strategies, and how they engage with the church market. This will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Campaign Successes
Be ready to discuss specific marketing and publicity campaigns you've planned and executed in the past. Highlight what made them successful, the metrics you used to measure success, and how you adapted your strategies based on results. This will demonstrate your hands-on experience and strategic thinking.
✨Emphasise Collaboration Skills
Since this role involves working closely with various stakeholders, be prepared to share examples of how you've successfully collaborated with teams in previous roles. Discuss how you manage competing deadlines and ensure everyone is aligned on campaign goals. This will showcase your ability to thrive in a team environment.
✨Bring Creative Ideas to the Table
Think about innovative marketing ideas or publicity strategies that could benefit HarperCollins. Presenting fresh concepts during your interview can set you apart from other candidates. It shows that you're not just reactive but proactive in thinking about how to drive sales and engagement.