Marketing Manager – Brand, Content & Social (Football Startup)(all genders)

• Workload: Full-time

Hey!

Imagine amateur football finally had the platform it deserves.

Every weekend, millions of people write their own personal football stories – on pitches, in clubs and on the sidelines. We believe this passion deserves a digital home too.

That's Exactly What We're Building Every Single Day.

• Main information
• Start: Immediately
• Standort: Cologne or London
• Workload: Full-time
• Area of responsibility: Marketing & Brand

Is this a match?

The most important basics – so we both know if it could work.

• Location: You can see yourself in our offices in Cologne or London – and are able to come in at least 2–3 days a week
• Experience: You have a creative background of 1–5 years and feel confident in the role.
• Languages: You speak English fluently – German is a big plus.
• You know football: Amateur football isn't new to you – you've played yourself, are a club member or a fan with a real feel for what happens on and off the pitch.
• Startup spirit: You’d rather shape things than just tick boxes – even when that means figuring stuff out without a finished roadmap.
• Your playing field

Here’s why this role matters for our mission.

• You’ll be responsible for the visual implementation of our brand on social media - from design and editing right through to final publication.
• You put ideas into practice yourself. Quickly, creatively and with a keen understanding of amateur football, community dynamics and modern social trends.
• How you'll make a difference

This is how you move our mission forward every day.

• Daily Business
• You design, edit and produce social-first content (Reels, Tik Toks, visuals) on a daily basis - from the initial idea through to the final cut and publication.
• Brand Development
• Strengthen and evolve our brand identity across visuals, tone of voice, and storytelling
• Create a repeatable brand system (guidelines, templates, creative principles) that scales across channels and markets
• Build recognisable content “IP” (recurring formats/series) that audiences come back for
• Social (Organic + Paid)
• Own the content roadmap and publishing rhythm across key social channels
• Produce and/or direct social-first assets (video, static, short-form series) with strong packaging (hooks, captions, edits)
• Partner with growth/paid teams to develop high-performing creatives and iterate through testing cycles
• Turn performance insights into creative decisions (what to double down on, what to stop, what to test next)
• Collaborations & Community
• Develop collaboration concepts with creators, communities, and local partners
• Build lightweight partner toolkits (assets, briefs, formats) that make it easy for others to co-create and share
• Identify scalable “distribution levers” that expand reach without diluting brand

What you bring to the table

We're not looking for a perfect CV. But you should recognise yourself in these points.

• Brand Building: You’ve demonstrated the ability to build brands through content, not just campaigns.
• Visual Taste: You have excellent visual taste and strong execution skills (design, editing; motion basics are helpful).
• Motion Basics: Motion design / animation fundamentals (template-based, fast and scalable)
• Creative Strategy: You bring strong skills in positioning, format development, channel thinking and distribution.
• Data Literacy: You feel comfortable working with data and understand core social and paid creative performance metrics.
• Hands-on Mentality: You move fast, are execution-focused and can ship work while raising the creative bar.
• Copywriting: You write strong hooks, captions and series framing.
• Editing: You craft short-form storytelling with a clear narrative flow.
• Production: You handle creator briefing and direction for efficient content production.
• Design: You develop social-first design and packaging (format setup, thumbnails/title cards, recognizability).
• Tools: Figma, Adobe Cloud (Premiere, After Effects, Photoshop, Illustrator), Cap Cut, Notion, Meta & Tik Tok Ads Manager, You Tube Studio (Shorts publishing & analytics)Good to know
• Good to know

We want you to know what this role really looks like from day one.

• We are looking for more than a traditional social media manager, but rather a social brand designer who can bring our brand to life visually.
• Your focus: design, content & execution. You don’t just come up with ideas but put them into practice yourself
• Bonus

Not a must – but this'll definitely earn you extra points.

• Brand Building: Brand-building experience in a D2C or agency environment with clear, measurable outcomes
• Paid Creative: Paid social creative experience (performance creatives, ad variants, hook testing)
• Activation: On-ground activation experience (events/matchdays, local partner activations, on-site content)

Benefits

Wir möchten, dass du nicht nur gerne bei uns anfängst – sondern auch lange gerne Teil unseres Teams bist.

• Be part of it from the start – Shape how Prematch grows and transforms amateur football.
• Competitive salary – You’ll be paid fairly and transparently.
• Employee participation (VSOP) — directly benefit from the company’s success.
• Three cool offices in Cologne, Berlin, and London — true startup vibes to work and grow together. Want to visit another office? We support that too!
• Remote work — depending on your distance to the office, you work 1–3 days a week onsite and the rest flexibly remote (working from home at the start and end of the week is quite popular ????) — whatever suits you best.

Tech & Product roles sometimes offer 100% remote.

• Remote, even from afar — Whether it’s a week of sunshine abroad or a few days with family — we allow flexible work from outside your usual location.
• Team spirit — whether in the office or at home, we use cool tools and a virtual office to keep the team tightly connected.
• Modern IT equipment — We provide the tools and devices you need to be productive.
• 27 vacation days per year — For your rest and to recharge. Plus special arrangements if you’re a parent, so you can better balance family and relaxation.
• Team events at our locations — Whether after work in Cologne, Berlin, or London: we regularly bring teams together to connect and grow stronger.
• Offsites with the whole team — Four days out of the daily grind with the entire team: trips, brainstorming, onsite collaboration, and real team spirit.

Still here? Sounds like a pretty good match.

If you've made it this far, we hope we've managed to show you one thing: how we work, what we believe in and why this role at PREMATCH is something special.

Maybe this is exactly the moment you've been waiting for: a team that thinks big, a vision that actually moves things and the chance to help reshape amateur football digitally – together with us.

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