At a Glance
- Tasks: Lead PR and influencer strategies to build brand love and drive innovative campaigns.
- Company: Join Sol de Janeiro, an award-winning beauty brand with a vibrant culture.
- Benefits: Enjoy a competitive salary, flexible work, and a diverse, inclusive environment.
- Other info: Opportunity for career growth and mentorship in a dynamic team.
- Why this job: Be part of a fast-growing brand making waves in the beauty industry.
- Qualifications: 5+ years in PR and influencer marketing, with strong storytelling skills.
The predicted salary is between 36000 - 60000 £ per year.
Our Story
Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME 100’s 2024 Most Influential Companies, Fast Company’s 2024 World\'s Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
What You’ll Do
As a Senior Manager, PR and Influencer, you will lead the strategy and execution of earned media and influencer initiatives in UKI. You will be responsible for building brand love, credibility, and advocacy by driving innovative storytelling, cultivating high-impact relationships, and delivering breakthrough campaigns that amplify Sol de Janeiro’s unique tone of voice and values.
The role will be based in our London office and report to the Marketing Director, UKI.
What You’ll Be Working On
Strategy & Execution
- Lead the development and execution of PR and influencer strategies across UKI in alignment with local brand priorities.
- Collaborate with agency partners to ensure effective and consistent communications and campaign rollouts.
- Stay ahead of social, cultural, and platform trends to inform regional tactics and storytelling approaches.
Media & Influencer Relationship Management
- Build and maintain strong relationships with key media, content creators, and tastemakers across beauty, lifestyle, and wellness.
- Oversee all influencer activities from identification and briefing to content approvals, negotiations, and reporting.
- Ensure accurate segmentation of influencer and press lists for targeted seeding and outreach.
Campaigns, Events & Content
- Drive high-impact campaigns including product launches, influencer activations, and earned media strategies.
- Coordinate regional event planning and ensure flawless execution in line with brand image.
- Align with Marketing to integrate PR and influencer content into broader campaigns.
- Align with retailer social teams to brief and integrate content into retailer campaigns
Budget & Performance
- Manage UKI PR and influencer budgets, ensuring efficiency, compliance, and performance tracking.
- Define and report on KPIs such as earned media value (EMV), engagement, reach, sentiment, and ROI.
- Analyse campaign performance and contribute actionable insights to enhance results.
Leadership & Collaboration
- Support and mentor junior team members or market collaborators.
- Serve as a key regional point of contact for internal cross-functional teams and global brand counterparts.
- Contribute to strategic planning, calendar alignment, and knowledge sharing across the broader marketing team.
Reputation & Crisis Management
- Partner with global communications and agency teams on any issues requiring brand protection or crisis response.
Must Haves
- Bachelor’s degree in PR, Communications, Marketing, Journalism, or a related field.
- + 5 years of experience in PR and influencer marketing within beauty, lifestyle, or consumer goods (in-house or agency).
- Track record of building impactful media and influencer programs across multiple markets.
- Strong understanding of social platforms, influencer trends, and performance measurement tools (e.g., Tribe Dynamics, Creator IQ, Meltwater).
- Exceptional written and verbal communication skills with experience in storytelling and brand positioning.
- Proactive, strategic, and highly organized with strong project management capabilities.
Why Sol de Janeiro?
- Competitive salary and bonus program
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.
https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro
Senior Manager, PR and Influencer- UKI in City of London employer: Preludegrowth
Sol de Janeiro is an exceptional employer, offering a vibrant and inclusive work culture that celebrates individuality and diverse perspectives. With a competitive salary, flexible hybrid work environment, and ample opportunities for professional growth, employees are empowered to thrive in their roles while contributing to a globally recognised beauty brand. Based in London, the company fosters innovation and creativity, making it an ideal place for those passionate about PR and influencer marketing in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, PR and Influencer- UKI in City of London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Preludegrowth. Plus, it’s a fantastic way to learn about trends and make lasting connections.
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Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Preludegrowth, can catch their eye—especially if your insights resonate!
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Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
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We think you need these skills to ace Senior Manager, PR and Influencer- UKI in City of London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Preludegrowth. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Preludegrowth.
How to prepare for a job interview at Preludegrowth
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
